Marketing Automation Software
204 products in this category.
What is Marketing Automation software?
Marketing automation software orchestrates multi-channel campaigns that respond dynamically to prospect and customer behavior across email, web, social, and advertising channels. Marketing teams use these platforms to score leads, trigger personalized content sequences, and hand off sales-ready prospects to CRM systems. By replacing manual campaign execution with rule-based and AI-driven workflows, marketing automation enables small teams to run sophisticated demand-generation programs at enterprise scale. SaaSipedia tracks 204 marketing automation software products as of 2026. The most widely adopted products include Mailchimp, Salesforce Marketing Cloud, and Adobe Marketo Engage. Each product profile includes a complete feature breakdown, pricing tiers, integration list, and comparison tools.
The most widely used marketing automation software in 2026: Mailchimp leads by market share, followed by Salesforce Marketing Cloud and Adobe Marketo Engage. Rankings based on global adoption, not paid placement.
Mailchimp
LeaderThe #1 AI-Powered Email Marketing and Automations Platform
Salesforce Marketing Cloud
LeaderAgentforce Marketing (formerly Marketing Cloud) - Spark a conversation. Grow lasting relationships.
Adobe Marketo Engage
LeaderSales Intelligence and Engagement
Semrush
LeaderThe all-in-one digital marketing platform for online visibility and performance
Pardot
LeaderB2B marketing automation platform by Salesforce
Oracle Eloqua Marketing Automation
ChallengerLeverage AI-powered efficiency and an intuitive UI to unlock agility with Oracle Eloqua Marketing Automation
Klaviyo
ChallengerThe email and SMS marketing platform built for ecommerce brands.
ActiveCampaign
ChallengerThe #1 platform for email marketing, marketing automation, and CRM tools
GetResponse
ChallengerAutomation, Landing Pages and Email Marketing Platform - Own your growth with AI driven email and automation
Brevo
ChallengerGrow your business with Brevo, the all-in-one platform for email, SMS, WhatsApp, CRM, and marketing automation
Drip
NicheGet closer to your customers with Drip.
Customer.io
NicheThe #1 platform for marketing automation built for developers
Omnisend
NicheEmail & SMS marketing so good, it's boring.
Iterable
NicheCustomer communication platform for enterprise marketers
Hippo Video
Automate Video Creation with Agentic AI – Scalable, Multilingual Video Pitches
Marin Software
AI-first performance marketing platform that plans, optimizes, and learns with every campaign
DashThis
Marketing reporting made easy
Judge.me
#1 Product Reviews App for Shopify
ConvertFlow
AI Funnel Builder & A/B Testing Platform
AppsFlyer
Modern Marketing Cloud Solutions - Turn fragmented data into measurable, confident growth
Affise
Affiliate Marketing Software & Partner Marketing Platform
Writesonic
AI Search Visibility Tracking & Optimization Platform
SendPulse
Multi-Channel Marketing Automation Platform
Jasper
Put AI agents to work for marketing
Feature.fm
The #1 music marketing platform for independent artists
Tapfiliate
The Only Affiliate Marketing Software That Takes 30 Minutes to Set Up
Branch
Mobile Measurement & Deep Linking Platform
Kochava
Omnichannel measurement for advertisers and publishers
OptinMonster
Most Powerful Lead Generation Software for Marketers
Landingi
Landing Page Automation Platform for Digital Marketers
Okendo
Turn shoppers into Superfans
Post Affiliate Pro
The leader in affiliate software
Convert Experiences
Proven A/B Testing Tool. Reliable & Affordable.
Justuno
The Website Marketing Automation Platform
Sendlane
Unified Email, SMS, Reviews & Forms
HypeAuditor
100% AI-Powered Influencer Marketing Platform
ActiveTrail
Email Marketing Software | Email, SMS, Whatsapp
Ortto
Your customer data, marketing automation & analytics, together
Blueshift
Your New AI Command Center for Growth
CallHub
A Unified Campaigning Tool to Drive Real Change
UpLead
Real-time verified B2B emails, mobile numbers and intent data
Funnel
The leading marketing intelligence platform
Ruler Analytics
Close the loop between marketing and revenue
Voluum
Ad Tracker for Media Buyers
Bannerbear
API for Automated Image and Video Generation
Everflow
Partner Marketing Platform For Revenue Growth
Hello Bar
The Popup Builder Trusted By Over 600K Websites
Meltwater
Scale-up influencer campaigns with ease. Maximize influencer ROI, and showcase success.
Storyclash
AI-powered Influencer Marketing Software for High ROI
Kolsquare
LA plateforme DE Marketing d'Influence Pour les marques DE demain
Wisepops
Make more revenue from the traffic you already have
JVZoo
Create. List. Sell. Scale.
PromoRepublic
Agentic Local Marketing Platform
Lead411
The only Unlimited B2B Leads Database for sales lead generation
Bird
The most trusted Email API at global scale
Act-On
The smartest, easiest to use marketing automation platform
NeoReach
Influencer Marketing Agency for Global Brands
Supermetrics
Marketing Intelligence Platform - Make better marketing decisions on campaigns, budgets, spend, audiences, channels, keywords with AI-powered marketing decisioning
Improvado
Unify your data. Get insights. Maximize ROAS
Scalenut
AI-SEO & Expert-Led Services for Growth
Textedly
The easiest way to instantly send 10 or 100,000 bulk SMS and MMS mobile text messages
SlickText
SMS Marketing Made Easy
WebFX
Digital Marketing That Drives Revenue®
Postscript
SMS Marketing and Sales for Shopify Brands
ReferralCandy
Boost your Sales with ReferralCandy – #1 eCommerce Referral Program Software Built for Your Brand
MoEngage
Customer engagement platform for personalized omnichannel experiences
CleverTap
Mobile marketing automation and customer engagement platform
Marketo
Marketing automation platform for B2B and B2C organizations
AspireIQ
Employee advocacy and influencer marketing platform
Unbounce
AI-powered landing page builder for high-converting campaigns
OneSignal
Customer engagement and push notification platform
Upfluence
Influencer marketing platform for brands and agencies
Wicked Reports
First-Party Attribution That Finds New Customers
Copy.ai
The First AI-Native GTM Platform
Adverity
The integrated data platform for teams that run on data
Traackr
Influencer marketing platform for discovering, managing, and measuring influencer campaigns.
Attentive
AI-Powered SMS and Email Marketing Platform
Birdeye
#1 Agentic Marketing Platform for Multi-Location Brands
Adapt.io
B2B Lead Intelligence Platform
HubSpot Forms
Free Online Form Builder - Generate leads from your website using a powerful online form builder
VK Реклама
Платформа для рекламы на проектах VK
Modash
Influencer Marketing Platform for Brands on Shopify
Dynamic Yield
Personalization & Experimentation Pioneers - Experience OS
ON24
AI Webinar & Engagement Platform
Sailthru
AI-powered customer data and messaging platform for personalized omnichannel experiences.
Skai
AI-Powered Commerce Media Platform
Google Business Profile
Stand out on Google with a free Business Profile
Airship
Customer Experience Platform
Leadpages
Landing Page Builder for Lead Generation
LINE広告 (LINE Ads)
1億人に届く - みんなが使うLINEだから、これまでアプローチできなかったお客様に届く
GetEmail.io
Find the Email Address of Anyone on Earth using AI & Big Data
Basis
Advertising Automation Platform for Omnichannel Media
Goldcast
The AI-first Video Content Platform for B2B Videos, Webinars, and Events
Northbeam
The marketing intelligence platform for profitable growth
Zoho PageSense
Conversion Optimization and Personalization Platform
Awin
Join our global affiliate platform
Kameleoon
Build experiments in minutes by chatting with AI
Extu
Pricing for Every Budget
Adobe for Business
From AI frenzy to marketing ROI. Unify data, content, and workflows with Adobe AI to move faster, personalize at scale, and prove impact across the business.
FindThatLead
The Smartest B2B Sales Prospecting Tool for your Business
Dotdigital
Cross-channel marketing automation platform
SpringServe
Stay ahead of what's next. Build with us.
Mautic
Free your marketing
Creator
An ecosystem where Brands and Creators unite
Lucky Orange
Less time crunching website data. More time growing your business.
Microsoft Advertising
End-to-End Digital Marketing Solutions for Advertisers and Publishers
BellyCard
Top 10 Casino Trực Tuyến Online Hợp Pháp, Uy Tín Nhất Việt Nam
Unity Grow
Mobile App Marketing & Growth Solutions
Magnite
The Largest Independent Sell-Side Advertising Company
TripleLift
The Creative SSP where creativity drives performance
StackAdapt
The Leading Technology Company That Connects Advertisers to Audiences. Buyers to Brands. Campaigns to Conversions.
PeopleSmart
Email Search | Reverse Email Lookup
Insider One
#1 Platform for AI-Powered Customer Engagement
DemandScience
Empowering B2B Marketers to Grow with Confidence
Archive
AI that scales creator programs infinitely
Captiv8
End-to-End Influencer Marketing Platform
ClickBank
One Platform. Limitless Potential.
Optimizely
World's leading AI-powered digital experiences
Jacquard
Brand Messaging at Scale - The agentic enterprise platform that creates content that converts
Adobe Campaign
Orchestrate multi-channel marketing campaigns with ease
Wyng
Engage Audiences, Earn Data, Deliver Relevance
inBeat
Free Marketing Toolkit for Creator Marketing
Instapage
#1 Landing Page Builder for Conversion Optimization & Maximum Ad ROI
Extole
Turn more customers into advocates
ELAINE
Shine with better marketing every day
Adswerve
A Premier Data, Media, & Tech Consultancy
Lefty
Grow the impact of your influencer community
Hyros
The Best Ad Tracking & Attribution Software - Tracking proven to increase AD ROI
Bloomreach
Marketing Automation That Personalizes Every Customer Moment
SOCi
Revolutionize Multi-Location Marketing with AI
Optimove
Do anything. Be everything.
Google Ads
Get Customers and Sell More with Online Advertising
The Trade Desk
An objectively better way to advertise
Infillion MediaMath
The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.
Unity Ads
Monetization & UA Platform
Amazon Publisher Services
Shaping the future of digital advertising
Riger
Effective, sustainable marketing communications rooted in methodical research
TUNE
Partner the way you want
Yahoo Media Solutions
A nice place to stay on the Internet
Sailplay
B2C marketing automation platform
CAKE
See Clearly Sell Better || Partner Better || Grow Faster
RepeatRewards
Affordable Customer Loyalty for Small Business
Ströer
Außenwerbung, Digitale Werbung und Dialogmarketing
Quantcast
The Ad Platform Built for Performance Marketers
RevContent
Performance-Driven Native Advertising Platform for Publishers & Advertisers
Equativ
The Global End-to-End Media Platform - From Signal to Outcomes. At Scale.
Basis by Centro
Buying Technology built to drive advertising performance
Lotame
Digital marketers use Lotame to connect customer data, enrich audiences for insights and scale, and address consumers across channels
SharpSpring
Full-funnel Marketing & Sales Automation + CRM
Neptune Retail Solutions
Unparalleled scale reach ability results
LiveWorld
Human-Led, AI-Powered. Built for Healthcare Marketing
Twilio Segment Engage
Build experiences that react in real time, everywhere your customers are
Leadinfo
Know which company visits your website
Rakuten Advertising
Elevate Your Affiliate Marketing with the Leading Global Network
PubMatic
Building a Better Supply Chain for the Future of Digital Advertising
Tapjoy
Build long-term user loyalty
Yandex Direct
Yandex Direct technology will find your customers
Onclusive
Media Intelligence for PR, Communications and Marketing Professionals
TikTok for Business
Tap into a tuned-in global audience with powerful ad tools that fuel business growth
Sharethrough
Human-Centric Programmatic Advertising
LinkedIn Ads
Targeted Self-Serve Ads
Retention Science
A.I.-driven email marketing automation that personalizes messages for every stage of your customer's lifecycle
Criteo
The Global Commerce Media Advertising Platform
Disney Advertising
Disney's Tech, Storytelling, and Unrivaled Fandom Shaping the next era of advertising
Adobe Target
Maximize customer conversions with engaging, personalized experiences
Listrak
Person-first marketing automation
Mention Me
The profitable growth engine powered by Tru-Promoters™
Refersion
Affiliate Marketing & Tracking Software
Acxiom
We Put Data to Work
Liftoff
The Leading Growth Acceleration Platform for the Mobile Industry
Adyoulike
Native, Reinvented
OpenX
Programmatic Advertising | Supply-Side Platform
YouTube Ads
Grow your business with YouTube Ads
Index Exchange
Accelerating the Evolution of Ad Technology
LeaseLabs
Power your brand with GoDirect marketing
Taboola
Performance Beyond Search and Social
LocaliQ
Grow leads, grow revenue, grow faster
Amazon Ads
Your brand, connected where customers shop and stream
MaxBounty
The industry leading performance marketing network
Digital Turbine
Leading Mobile Growth & Monetization Platform
AppLovin (MoPub)
We enable businesses to advertise profitably
Roku Advertising
It's all on Roku
Outbrain Direct Response
Driving Performance, Elevating Outcomes
Customer Lobby
Stop Wasting Money on Marketing
Cordial
Cross-Channel Marketing Platform
Loc8NearMe
Local Business Directory - Free, Live, Accurate
Prowly
PR & Media Relations Software
PR Newswire
Unmatched Visibility. Powerful Results.
Adform
Unlock your advertising's full potential with Adform, the most powerful and safe media buying platform
Nativo
Advertising that Connects Better
InMobi
Redefining the mobile experience for consumers
Zeta Global
The AI Marketing Cloud
automotiveMastermind
Dealership Marketing & Software Solutions
Experian Marketing Services
Data-Driven Marketing Services from Experian
Google Optimize
A/B testing and personalization tool for improving user experiences
Chartboost
The global leader in brand performance
Start.io
Mobile Marketing & Audience Platform for Marketers Driven by Mobile. Delivered Anywhere.
Shopify Collabs
Your content, our commerce
FreeWheel
Our Intelligence built in. Your Innovation built on.
Google Marketing Platform
Unified advertising and analytics platform for smarter marketing and better results
MGID
Native Performance & Programmatic Advertising Platform
Chime
Real estate CRM and marketing automation platform with lead generation tools.
Zillow Premier Agent
Real estate lead generation and advertising on Zillow
Realtor.com
Real estate listing and lead generation platform