Marketing Automation Software

204 products in this category.

What is Marketing Automation software?

Marketing automation software orchestrates multi-channel campaigns that respond dynamically to prospect and customer behavior across email, web, social, and advertising channels. Marketing teams use these platforms to score leads, trigger personalized content sequences, and hand off sales-ready prospects to CRM systems. By replacing manual campaign execution with rule-based and AI-driven workflows, marketing automation enables small teams to run sophisticated demand-generation programs at enterprise scale. SaaSipedia tracks 204 marketing automation software products as of 2026. The most widely adopted products include Mailchimp, Salesforce Marketing Cloud, and Adobe Marketo Engage. Each product profile includes a complete feature breakdown, pricing tiers, integration list, and comparison tools.

The most widely used marketing automation software in 2026: Mailchimp leads by market share, followed by Salesforce Marketing Cloud and Adobe Marketo Engage. Rankings based on global adoption, not paid placement.

1

Mailchimp

Leader

The #1 AI-Powered Email Marketing and Automations Platform

2

Salesforce Marketing Cloud

Leader

Agentforce Marketing (formerly Marketing Cloud) - Spark a conversation. Grow lasting relationships.

3

Adobe Marketo Engage

Leader

Sales Intelligence and Engagement

4

Semrush

Leader

The all-in-one digital marketing platform for online visibility and performance

5

Pardot

Leader

B2B marketing automation platform by Salesforce

6

Oracle Eloqua Marketing Automation

Challenger

Leverage AI-powered efficiency and an intuitive UI to unlock agility with Oracle Eloqua Marketing Automation

7

Klaviyo

Challenger

The email and SMS marketing platform built for ecommerce brands.

8

ActiveCampaign

Challenger

The #1 platform for email marketing, marketing automation, and CRM tools

9

GetResponse

Challenger

Automation, Landing Pages and Email Marketing Platform - Own your growth with AI driven email and automation

10

Brevo

Challenger

Grow your business with Brevo, the all-in-one platform for email, SMS, WhatsApp, CRM, and marketing automation

11

Drip

Niche

Get closer to your customers with Drip.

12

Customer.io

Niche

The #1 platform for marketing automation built for developers

13

Omnisend

Niche

Email & SMS marketing so good, it's boring.

14

Iterable

Niche

Customer communication platform for enterprise marketers

15

Hippo Video

Automate Video Creation with Agentic AI – Scalable, Multilingual Video Pitches

16

Marin Software

AI-first performance marketing platform that plans, optimizes, and learns with every campaign

17

DashThis

Marketing reporting made easy

18

Judge.me

#1 Product Reviews App for Shopify

19

ConvertFlow

AI Funnel Builder & A/B Testing Platform

20

AppsFlyer

Modern Marketing Cloud Solutions - Turn fragmented data into measurable, confident growth

21

Affise

Affiliate Marketing Software & Partner Marketing Platform

22

Writesonic

AI Search Visibility Tracking & Optimization Platform

23

SendPulse

Multi-Channel Marketing Automation Platform

24

Jasper

Put AI agents to work for marketing

25

Feature.fm

The #1 music marketing platform for independent artists

26

Tapfiliate

The Only Affiliate Marketing Software That Takes 30 Minutes to Set Up

27

Branch

Mobile Measurement & Deep Linking Platform

28

Kochava

Omnichannel measurement for advertisers and publishers

29

OptinMonster

Most Powerful Lead Generation Software for Marketers

30

Landingi

Landing Page Automation Platform for Digital Marketers

31

Okendo

Turn shoppers into Superfans

32

Post Affiliate Pro

The leader in affiliate software

33

Convert Experiences

Proven A/B Testing Tool. Reliable & Affordable.

34

Justuno

The Website Marketing Automation Platform

35

Sendlane

Unified Email, SMS, Reviews & Forms

36

HypeAuditor

100% AI-Powered Influencer Marketing Platform

37

ActiveTrail

Email Marketing Software | Email, SMS, Whatsapp

38

Ortto

Your customer data, marketing automation & analytics, together

39

Blueshift

Your New AI Command Center for Growth

40

CallHub

A Unified Campaigning Tool to Drive Real Change

41

UpLead

Real-time verified B2B emails, mobile numbers and intent data

42

Funnel

The leading marketing intelligence platform

43

Ruler Analytics

Close the loop between marketing and revenue

44

Voluum

Ad Tracker for Media Buyers

45

Bannerbear

API for Automated Image and Video Generation

46

Everflow

Partner Marketing Platform For Revenue Growth

47

Hello Bar

The Popup Builder Trusted By Over 600K Websites

48

Meltwater

Scale-up influencer campaigns with ease. Maximize influencer ROI, and showcase success.

49

Storyclash

AI-powered Influencer Marketing Software for High ROI

50

Kolsquare

LA plateforme DE Marketing d'Influence Pour les marques DE demain

51

Wisepops

Make more revenue from the traffic you already have

52

JVZoo

Create. List. Sell. Scale.

53

PromoRepublic

Agentic Local Marketing Platform

54

Lead411

The only Unlimited B2B Leads Database for sales lead generation

55

Bird

The most trusted Email API at global scale

56

Act-On

The smartest, easiest to use marketing automation platform

57

NeoReach

Influencer Marketing Agency for Global Brands

58

Supermetrics

Marketing Intelligence Platform - Make better marketing decisions on campaigns, budgets, spend, audiences, channels, keywords with AI-powered marketing decisioning

59

Improvado

Unify your data. Get insights. Maximize ROAS

60

Scalenut

AI-SEO & Expert-Led Services for Growth

61

Textedly

The easiest way to instantly send 10 or 100,000 bulk SMS and MMS mobile text messages

62

SlickText

SMS Marketing Made Easy

63

WebFX

Digital Marketing That Drives Revenue®

64

Postscript

SMS Marketing and Sales for Shopify Brands

65

ReferralCandy

Boost your Sales with ReferralCandy – #1 eCommerce Referral Program Software Built for Your Brand

66

MoEngage

Customer engagement platform for personalized omnichannel experiences

67

CleverTap

Mobile marketing automation and customer engagement platform

68

Marketo

Marketing automation platform for B2B and B2C organizations

69

AspireIQ

Employee advocacy and influencer marketing platform

70

Unbounce

AI-powered landing page builder for high-converting campaigns

71

OneSignal

Customer engagement and push notification platform

72

Upfluence

Influencer marketing platform for brands and agencies

73

Wicked Reports

First-Party Attribution That Finds New Customers

74

Copy.ai

The First AI-Native GTM Platform

75

Adverity

The integrated data platform for teams that run on data

76

Traackr

Influencer marketing platform for discovering, managing, and measuring influencer campaigns.

77

Attentive

AI-Powered SMS and Email Marketing Platform

78

Birdeye

#1 Agentic Marketing Platform for Multi-Location Brands

79

Adapt.io

B2B Lead Intelligence Platform

80

HubSpot Forms

Free Online Form Builder - Generate leads from your website using a powerful online form builder

81

VK Реклама

Платформа для рекламы на проектах VK

82

Modash

Influencer Marketing Platform for Brands on Shopify

83

Dynamic Yield

Personalization & Experimentation Pioneers - Experience OS

84

ON24

AI Webinar & Engagement Platform

85

Sailthru

AI-powered customer data and messaging platform for personalized omnichannel experiences.

86

Skai

AI-Powered Commerce Media Platform

87

Google Business Profile

Stand out on Google with a free Business Profile

88

Airship

Customer Experience Platform

89

Leadpages

Landing Page Builder for Lead Generation

90

LINE広告 (LINE Ads)

1億人に届く - みんなが使うLINEだから、これまでアプローチできなかったお客様に届く

91

GetEmail.io

Find the Email Address of Anyone on Earth using AI & Big Data

92

Basis

Advertising Automation Platform for Omnichannel Media

93

Goldcast

The AI-first Video Content Platform for B2B Videos, Webinars, and Events

94

Northbeam

The marketing intelligence platform for profitable growth

95

Zoho PageSense

Conversion Optimization and Personalization Platform

96

Awin

Join our global affiliate platform

97

Kameleoon

Build experiments in minutes by chatting with AI

98

Extu

Pricing for Every Budget

99

Adobe for Business

From AI frenzy to marketing ROI. Unify data, content, and workflows with Adobe AI to move faster, personalize at scale, and prove impact across the business.

100

FindThatLead

The Smartest B2B Sales Prospecting Tool for your Business

101

Dotdigital

Cross-channel marketing automation platform

102

SpringServe

Stay ahead of what's next. Build with us.

103

Mautic

Free your marketing

104

Creator

An ecosystem where Brands and Creators unite

105

Lucky Orange

Less time crunching website data. More time growing your business.

106

Microsoft Advertising

End-to-End Digital Marketing Solutions for Advertisers and Publishers

107

BellyCard

Top 10 Casino Trực Tuyến Online Hợp Pháp, Uy Tín Nhất Việt Nam

108

Unity Grow

Mobile App Marketing & Growth Solutions

109

Magnite

The Largest Independent Sell-Side Advertising Company

110

TripleLift

The Creative SSP where creativity drives performance

111

StackAdapt

The Leading Technology Company That Connects Advertisers to Audiences. Buyers to Brands. Campaigns to Conversions.

112

PeopleSmart

Email Search | Reverse Email Lookup

113

Insider One

#1 Platform for AI-Powered Customer Engagement

114

DemandScience

Empowering B2B Marketers to Grow with Confidence

115

Archive

AI that scales creator programs infinitely

116

Captiv8

End-to-End Influencer Marketing Platform

117

ClickBank

One Platform. Limitless Potential.

118

Optimizely

World's leading AI-powered digital experiences

119

Jacquard

Brand Messaging at Scale - The agentic enterprise platform that creates content that converts

120

Adobe Campaign

Orchestrate multi-channel marketing campaigns with ease

121

Wyng

Engage Audiences, Earn Data, Deliver Relevance

122

inBeat

Free Marketing Toolkit for Creator Marketing

123

Instapage

#1 Landing Page Builder for Conversion Optimization & Maximum Ad ROI

124

Extole

Turn more customers into advocates

125

ELAINE

Shine with better marketing every day

126

Adswerve

A Premier Data, Media, & Tech Consultancy

127

Lefty

Grow the impact of your influencer community

128

Hyros

The Best Ad Tracking & Attribution Software - Tracking proven to increase AD ROI

129

Bloomreach

Marketing Automation That Personalizes Every Customer Moment

130

SOCi

Revolutionize Multi-Location Marketing with AI

131

Optimove

Do anything. Be everything.

132

Google Ads

Get Customers and Sell More with Online Advertising

133

The Trade Desk

An objectively better way to advertise

134

Infillion MediaMath

The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.

135

Unity Ads

Monetization & UA Platform

136

Amazon Publisher Services

Shaping the future of digital advertising

137

Riger

Effective, sustainable marketing communications rooted in methodical research

138

TUNE

Partner the way you want

139

Yahoo Media Solutions

A nice place to stay on the Internet

140

Sailplay

B2C marketing automation platform

141

CAKE

See Clearly Sell Better || Partner Better || Grow Faster

142

RepeatRewards

Affordable Customer Loyalty for Small Business

143

Ströer

Außenwerbung, Digitale Werbung und Dialogmarketing

144

Quantcast

The Ad Platform Built for Performance Marketers

145

RevContent

Performance-Driven Native Advertising Platform for Publishers & Advertisers

146

Equativ

The Global End-to-End Media Platform - From Signal to Outcomes. At Scale.

147

Basis by Centro

Buying Technology built to drive advertising performance

148

Lotame

Digital marketers use Lotame to connect customer data, enrich audiences for insights and scale, and address consumers across channels

149

SharpSpring

Full-funnel Marketing & Sales Automation + CRM

150

Neptune Retail Solutions

Unparalleled scale reach ability results

151

LiveWorld

Human-Led, AI-Powered. Built for Healthcare Marketing

152

Twilio Segment Engage

Build experiences that react in real time, everywhere your customers are

153

Leadinfo

Know which company visits your website

154

Rakuten Advertising

Elevate Your Affiliate Marketing with the Leading Global Network

155

PubMatic

Building a Better Supply Chain for the Future of Digital Advertising

156

Tapjoy

Build long-term user loyalty

157

Yandex Direct

Yandex Direct technology will find your customers

158

Onclusive

Media Intelligence for PR, Communications and Marketing Professionals

159

TikTok for Business

Tap into a tuned-in global audience with powerful ad tools that fuel business growth

160

Sharethrough

Human-Centric Programmatic Advertising

161

LinkedIn Ads

Targeted Self-Serve Ads

162

Retention Science

A.I.-driven email marketing automation that personalizes messages for every stage of your customer's lifecycle

163

Criteo

The Global Commerce Media Advertising Platform

164

Disney Advertising

Disney's Tech, Storytelling, and Unrivaled Fandom Shaping the next era of advertising

165

Adobe Target

Maximize customer conversions with engaging, personalized experiences

166

Listrak

Person-first marketing automation

167

Mention Me

The profitable growth engine powered by Tru-Promoters™

168

Refersion

Affiliate Marketing & Tracking Software

169

Acxiom

We Put Data to Work

170

Liftoff

The Leading Growth Acceleration Platform for the Mobile Industry

171

Adyoulike

Native, Reinvented

172

OpenX

Programmatic Advertising | Supply-Side Platform

173

YouTube Ads

Grow your business with YouTube Ads

174

Index Exchange

Accelerating the Evolution of Ad Technology

175

LeaseLabs

Power your brand with GoDirect marketing

176

Taboola

Performance Beyond Search and Social

177

LocaliQ

Grow leads, grow revenue, grow faster

178

Amazon Ads

Your brand, connected where customers shop and stream

179

MaxBounty

The industry leading performance marketing network

180

Digital Turbine

Leading Mobile Growth & Monetization Platform

181

AppLovin (MoPub)

We enable businesses to advertise profitably

182

Roku Advertising

It's all on Roku

183

Outbrain Direct Response

Driving Performance, Elevating Outcomes

184

Customer Lobby

Stop Wasting Money on Marketing

185

Cordial

Cross-Channel Marketing Platform

186

Loc8NearMe

Local Business Directory - Free, Live, Accurate

187

Prowly

PR & Media Relations Software

188

PR Newswire

Unmatched Visibility. Powerful Results.

189

Adform

Unlock your advertising's full potential with Adform, the most powerful and safe media buying platform

190

Nativo

Advertising that Connects Better

191

InMobi

Redefining the mobile experience for consumers

192

Zeta Global

The AI Marketing Cloud

193

automotiveMastermind

Dealership Marketing & Software Solutions

194

Experian Marketing Services

Data-Driven Marketing Services from Experian

195

Google Optimize

A/B testing and personalization tool for improving user experiences

196

Chartboost

The global leader in brand performance

197

Start.io

Mobile Marketing & Audience Platform for Marketers Driven by Mobile. Delivered Anywhere.

198

Shopify Collabs

Your content, our commerce

199

FreeWheel

Our Intelligence built in. Your Innovation built on.

200

Google Marketing Platform

Unified advertising and analytics platform for smarter marketing and better results

201

MGID

Native Performance & Programmatic Advertising Platform

202

Chime

Real estate CRM and marketing automation platform with lead generation tools.

203

Zillow Premier Agent

Real estate lead generation and advertising on Zillow

204

Realtor.com

Real estate listing and lead generation platform