Supermetrics
supermetrics.comBuild Difficulty: 4/5
A few focused days to build a solid replacement
Marketing Intelligence Platform - Make better marketing decisions on campaigns, budgets, spend, audiences, channels, keywords with AI-powered marketing decisioning
How to Replace SupermetricsOverview
Features
22 features across 12 categories
AI & Analytics(2)
AI agents analyze results and reveal patterns and opportunities hidden in data
Ensure marketing data is properly structured and prepared for AI applications
Analytics(2)
Discover what actually drives growth and see beyond surface metrics to understand what really moves business forward
Link campaigns directly to revenue growth and show marketing's impact in concrete numbers
Data Integration(2)
Import custom data from various sources including JSON, CSV, XML
Connect every online and offline marketing source automatically to stop losing hours to manual data collection
Data Management(4)
Automatic data refreshes on weekly, daily, or on-demand schedule depending on tier
Automatically cleans, organizes, and standardizes data so every number tells the true story
Transform and manipulate data to fit business needs
Deliver clean, analytics-ready marketing data to teams without ticket backlogs
Data Storage(2)
Enterprise-grade data warehousing capabilities for storing and managing large volumes of marketing data
Built-in data storage solution with basic and advanced options depending on tier
Integration & API(1)
API and MCP (Marketing Control Plane) access for building customer-facing data products
Marketing Automation(1)
Send clean, up-to-date insights back to ad, email and engagement platforms and automate real-time optimizations
Reporting & Dashboards(3)
Create and manage marketing dashboards across all pricing tiers
See the full picture of performance in one live view that is always up to date
Pre-built reporting templates for faster insight generation
Security(2)
Advanced enterprise-grade single sign-on with SAML support
Secure authentication with Single Sign-On available on all tiers
Security & Compliance(1)
Control where data is stored with region selection capabilities
Support & Services(1)
Dedicated customer success manager and success plan for enterprise customers
Team Management(1)
Multiple workspace organization for managing different teams and projects
Pricing
Starter
- ✓1 core destination
- ✓3 data sources of your choice
- ✓1 user
- ✓3 accounts per data source
- ✓Weekly data refreshes
- ✓Dashboards
- ✓Single sign-on (SSO)
- ✓No data volume fees
- ✓Limited API & MCP access (up to 50,000 rows/month)
Growth
Popular- ✓1 core destination
- ✓6 data sources of your choice
- ✓2 users
- ✓7 accounts per data source
- ✓Daily data refreshes
- ✓Dashboards
- ✓Single sign-on (SSO)
- ✓No data volume fees
- ✓Limited API & MCP access (up to 250,000 rows/month with 50 queries per month)
- ✓Basic Supermetrics Storage
- ✓Limited Data Transformations
Enterprise
- ✓Custom number of destinations
- ✓All data sources
- ✓Custom user limit
- ✓Custom account limit
- ✓On-demand data refreshes
- ✓Dashboards
- ✓Enterprise single sign-on (SSO with SAML)
- ✓No data volume fees
- ✓Full Data Transformations access
- ✓Full Supermetrics Storage access
- ✓Custom Data Import
- ✓Data Warehousing
- ✓Full API & MCP access
- ✓Multiple teams
- ✓Data residency & region control
- ✓Premium support
- ✓Customer Success Manager & success plan
Cost Calculator
Keep Paying Supermetrics
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 22 features at easy complexity.
Build vs Buy
Should you build a Supermetrics alternative or buy the subscription? Estimate based on 22 features.
Buy Supermetrics
Better ValueBuild Your Own
Buying Supermetrics saves ~$20,040 over 3 years vs building.
Estimates based on 22 features and a BuildScore of 4/5. Actual costs vary.
Integrations
166 known integrations