Reddit Ads

redditinc.com/advertising
Social Media Management
Weekend Project

Reach your customers on Reddit

How to Replace Reddit Ads

Overview

Reddit Ads is an advertising platform that helps businesses reach over 450M+ weekly visitors on Reddit where 90% of users trust the platform to learn about new products and brands. The platform leverages Reddit's 100K+ active communities and authentic conversations to drive customer acquisition, engagement, and sales through various ad formats and targeting capabilities.

Features

33 features across 9 categories

Account Management(1)

Reddit Pro

Free solution to create profile, track keywords, and engage customers on Reddit

Also in: Keeper, 1Password, Bitwarden

Ad Format(11)

Carousel Ads

Ad format that allows multiple images or content pieces in a carousel format

Category Takeover AdsPremium

Takeover ads targeted to specific categories

Conversation Ads

Ads designed to engage users in conversations

Dynamic Product AdsAI

Automatically display relevant products to users based on their interests

First View AdsPremium

Premium ad placement with first view positioning

Free-Form Ads

Flexible ad format allowing custom creative

Image Ads

Static image-based advertisements

Interactive Ads

Ads with interactive elements to engage users

Product Ads

Dynamic product advertisement format

Takeover AdsPremium

Full takeover advertisement format for premium placements

Video Ads

Video-based advertisements on Reddit

Analytics & Reporting(4)

Measurement

Tools to measure campaign performance and impact

Reddit Brand Lift

Measure brand awareness and lift from Reddit advertising campaigns

Reporting

Analytics and performance reporting tools for campaigns

Trends Tracking

Track trending topics and conversations on Reddit

Also in: Ivanti, Ramp, Stampli

Brand Safety(2)

Brand Safety Controls

Controls to ensure brand safety and manage brand reputation

User Safety & Moderation

Safety features and moderation controls for advertisers

Campaign Management(3)

Ads Manager

Platform for creating and managing Reddit ad campaigns with custom experiences

Moments

Leverage Reddit's Moments feature to drive campaign impact

Recommendations EngineAI

Recommendations system in Ads Manager to optimize campaigns

Education & Training(5)

Ads Formula Certifications

Official training and certification program to supercharge campaigns

Business Type Learning

Learning paths organized by business type (SMB, Agencies, etc.)

Learning Hub

Educational resource hub to accelerate Reddit campaigns

Video Library

On-demand video content library for campaign learning

Webinars & Live Events

Live webinar sessions and events for advertiser education

Resources(2)

Case Studies & Success Stories

Real case studies showing advertiser success across different business sizes

Industry-Specific Resources

Targeted resources and playbooks for specific industries

Support(2)

Expert Support

Access to Reddit Ads experts for 1:1 guidance and hands-on help

Help Center

Comprehensive help documentation for Reddit Ads features

Also in: Obsidian, 1Password, Bitwarden

Targeting(3)

Layered Targeting

Advanced targeting approach with multiple layers to reach specific audiences

Lookalike Targeting

Target audiences similar to existing customers

Retargeting

Re-engage users who have previously interacted with ads or content

Pricing

Ad Credit Promotion

Popular
Get $500 in Ad Credit when you spend $500
  • Ad credit promotion

Cost Calculator

Pricing data not available for Reddit Ads. Check their website for current pricing.

Build vs Buy

Should you build a Reddit Ads alternative or buy the subscription? Estimate based on 33 features.

Buy Reddit Ads

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Reddit Ads saves ~$36,960 over 3 years vs building.

Estimates based on 33 features and a BuildScore of 5/5. Actual costs vary.