Zoho Social
zoho.com/socialBuild Difficulty: 3/5
Plan for 1-2 weeks of building with AI assistance
The easiest way to manage your brands on social media
How to Replace Zoho SocialOverview
Features
113 features across 16 categories
AI(2)
Generative AI to help draft or create compelling social media content
AI-powered content assistant to draft or rephrase replies by entering a prompt
Accessibility(1)
Add alt text to images for accessibility
Agency Features(4)
Invite clients to view and interact with agency dashboard
Create custom views for individual clients in agency dashboard
Provide free login access for clients to view data
Customize agency portal for clients
CRM Integration(5)
Chat directly with CRM record owners
View CRM leads and contacts information
View CRM-related reports
Automatically generate leads from social media based on custom rules
Add leads to Zoho CRM, view CRM connections and information, and generate leads from social media
Content Creation(5)
Customize video thumbnails for social posts
Built-in image editing capabilities for social media posts
Preview how posts will look on Instagram grid
Attach images and GIFs from Pixabay, Pexels, and Giphy
Optimize videos for social media publishing
Content Curation(2)
Discover content from the web to publish or schedule with support for 10-20 feeds depending on plan
Browser plugin to curate articles, craft unique copies for each channel, and share directly from browser
Content Management(1)
Inbuilt media storage for images and videos you want to schedule or publish
Inbox Management(7)
Automatically assign incoming messages to team members
Create custom views for managing interactions
Manage all interactions and messages from a single inbox
Filter messages, reviews, comments, and dark comments with powerful filtering options
Save and reuse common reply templates
Track all activities and interactions with customers
View history of all interactions with specific customers
Integrations(2)
Create and edit visuals for social media posts and save to Zoho Social media library
Attach media from Zoho WorkDrive, Google Drive, Box, OneDrive, Dropbox, and Evernote
Messaging(6)
Manage Facebook messages and replies inline
Manage Instagram direct messages
Manage LinkedIn Company Page messages
Manage Telegram messages from the dashboard
Manage WhatsApp messages from the dashboard
Manage X (Twitter) direct messages
Mobile(1)
Create posts, add to publishing queue, monitor brand, and manage content pipeline on the go
Monitoring & Listening(21)
View brand followers, followed accounts, and engagers across X and Facebook
Track Facebook page mentions
Monitor Facebook page timeline
Monitor Facebook reviews
Monitor reviews on Google Business Profile
Search and monitor specific hashtags on Instagram
Monitor interactions with leads and contacts
Track mentions on LinkedIn
Multiple listening columns to stay tuned to relevant content and respond in real-time to audience engagement
Create listening columns to track brand reviews, mentions, and keywords with 5-15 columns depending on plan
Identify your most engaged followers
Mute or block accounts on social media
Track recently engaged followers
Search for specific keywords on X (Twitter)
Monitor likes on X (Twitter)
Manage and monitor X (Twitter) lists
Monitor mentions on X (Twitter)
Monitor X (Twitter) timeline and feed
Search for specific users on X (Twitter)
Monitor likes and dislikes on YouTube
Moderate comments on YouTube
Publishing & Scheduling(30)
Target specific audiences with content
Integration with Bit.ly for advanced link shortening
Advance-schedule volumes of posts across social channels using CSV/XLS files
Visualize content pipeline with intuitive publishing calendar to organize posts and spread them across time
Create polls on X and LinkedIn
Publish posts on all social media channels across brands in one go
Set unique publishing time-slots for each day of week to avoid scheduling overlaps
Create custom publishing schedules tailored to team needs
Save draft posts before publishing
Support for creating and publishing Facebook Reels
Create and publish Facebook Stories
Add a comment to Facebook, LinkedIn, Instagram, and YouTube posts while publishing
Schedule posts for times when audience is most active with best-time predictions or custom publishing schedules
Support for Google Business Profile buttons, events, and offers
Group and manage hashtags for organizing content
Create and publish carousel posts on Instagram
Invite collaborators on Instagram posts
Publish visuals to Instagram, monitor favorite hashtags, and repost user-generated content from desktop
Create and publish Instagram Reels
Create and publish Instagram Stories
Emergency button to freeze all scheduled content that can be retrieved and republished
Share documents in DOC, DOCX, PPT, PPTX, PDF formats on LinkedIn and combine multiple images into PDF
Weekly and monthly content calendar with actionable publishing tools
Publishing automation to recycle posts weekly or monthly
Schedule retweets for optimal timing
AI-powered feature that tells users the best time to post to reach audience when they are most active
Tag other Instagram profiles in posts
Manage YouTube playlists
Create and publish YouTube Shorts
Free link shortener within Zoho Social publishing window
Reporting & Analytics(14)
Create agency-branded reports for clients
Get snapshot of engagement rate and analyze traffic sources and click distribution across social profiles
Create custom reports from wide range of analytics for social channels
Discuss reports with team members
Export individual posts as PDF or PNG and export posts in bulk as CSV with filters
Get detailed reports on hashtag performance
Identify and track your most popular posts
Detailed insights and analytics for individual posts
Advanced reports with data from published posts including last year statistics
View in-depth statistics and analytics for social media channels
Schedule automatic delivery of reports via email
Automate reports to be delivered to team at scheduled times and frequencies
Understand audience demographics and engagement with pre-built or custom reports based on relevant statistics
Add UTM parameters to track campaign performance
Support Integration(4)
Chat with support ticket owners
View support-related reports
Automatically create support tickets from social media updates based on rules
Create support tickets from social media updates and manage customer support
Team Collaboration(8)
Set up agency-branded social media dashboard and invite clients to participate
Conduct audio and video calls with team members
Internal discussion and workspace for team to collaborate on social media activities
Create and assign custom roles and permissions for team members
Discuss posts with team members
Tag teammates and clients in discussion threads
Chat with team members within the platform
Set up content approval system for publishing social media posts
Pricing
Free
- ✓1 Brand (6 Channels)
- ✓1 Team Member
- ✓24/5 email support
- ✓5 AI credits
- ✓zShare Browser Extension
- ✓Centralized dashboard
- ✓Recent posts
- ✓Multi-channel publishing
- ✓Content scheduling
- ✓Publishing calendar
- ✓Published/Scheduled posts
- ✓zurl link shortener
- ✓Activity log
- ✓User tagging
- ✓Summary Reports
- ✓Drafts
- ✓Image Editor
Standard
- ✓1 Brand (10-11 Channels)
- ✓1 Team Member
- ✓24/5 email support
- ✓40 AI credits
- ✓All Free Features
- ✓Livestream Notifications
- ✓CustomQ
- ✓Repeat posting
- ✓Bulk scheduling
- ✓Popular posts
- ✓Post insights
- ✓Bit.ly link shortener
- ✓Media library
- ✓Scheduling reposts
- ✓RSS feeds
- ✓Cloudpicker
- ✓Messages
- ✓Pause/Resume content
- ✓Mute & Block accounts
- ✓Connections
- ✓Monitoring dashboard
Professional
- ✓1 Brand (10-11 Channels)
- ✓1 Team Member
- ✓24/5 email support
- ✓40 AI credits
- ✓Standard Features
- ✓Custom video thumbnail
- ✓Instagram first comment
- ✓Maximum 5 Brands as add-ons
- ✓Team Members add-ons available
Premium
Popular- ✓1 Brand (13-14 Channels including YouTube, WhatsApp, Telegram)
- ✓3 Team Members
- ✓24/5 email support
- ✓80 AI credits
- ✓Professional features
- ✓SmartQ
- ✓Inbox
- ✓New Content approvals & workflow
- ✓Exporting posts
- ✓Discussing posts
- ✓Collaborate
- ✓Team Member audio/video & chat
- ✓Reports dashboard
- ✓Custom reports
- ✓Share reports
- ✓Manage custom roles
- ✓Content targeting
- ✓UTM parameters
- ✓Zoho CRM integration
- ✓Zoho Desk integration
- ✓CRM leads & contacts
- ✓Lead generation
- ✓Brands and Team Members add-ons available
Agency
- ✓10 Brands (130-140 Channels)
- ✓5 Team Members
- ✓24/5 email support
- ✓80 AI credits
- ✓Premium features
- ✓Client invite Portal
- ✓Portal customization
- ✓Scheduling/emailing reports
- ✓Agency-branded reports
- ✓Custom view for clients
- ✓Free login for clients
- ✓Brands and Team Members add-ons available
Agency Plus
- ✓20 Brands (260-280 Channels)
- ✓5 Team Members
- ✓24/5 email support
- ✓80 AI credits
- ✓Agency features
- ✓+10 more Brands (130-140 social channels)
- ✓Brands and Team Members add-ons available
Cost Calculator
Pricing data not available for Zoho Social. Check their website for current pricing.
Build vs Buy
Should you build a Zoho Social alternative or buy the subscription? Estimate based on 113 features.
Buy Zoho Social
Better ValueBuild Your Own
Buying Zoho Social saves ~$221,760 over 3 years vs building.
Estimates based on 113 features and a BuildScore of 3/5. Actual costs vary.
Integrations
26 known integrations