Planoly

planoly.com
Social Media Management
Weekend Project

Plan, schedule, and publish Instagram content visually from your computer.

How to Replace Planoly

Overview

Planoly is a social media planning tool that allows creators and businesses to visually plan their Instagram feed, schedule posts, and manage content from a desktop interface. It provides a drag-and-drop calendar view with direct Instagram posting capabilities and analytics.

Features

46 features across 15 categories

Account Management(1)

Multi-Account ManagementPremium

Manage and schedule content for multiple Instagram accounts from one dashboard.

Also in: Keeper, 1Password, Bitwarden

Analytics(5)

Analytics DashboardPremium

Track post performance metrics including likes, comments, and engagement rates.

Audience InsightsAIPremium

Detailed demographic and behavioral analysis of your Instagram followers.

Best Time to PostAIPremium

AI algorithm recommends optimal posting times based on audience engagement patterns.

Competitive AnalysisAIPremium

Analyze competitor Instagram accounts and their content performance.

Performance ReportsPremium

Generate detailed reports on post performance, reach, and audience insights.

Also in: Hugging Face, Notion, Smartsheet

Branding(1)

Brand KitPremium

Save brand colors, fonts, and templates for consistent visual identity across posts.

Also in: Lightspeed POS, Lessonly, Setmore

Community Management(2)

Comments ModerationPremium

View and respond to Instagram comments directly within Planoly.

Direct MessagesPremium

Manage Instagram DMs and respond to followers without leaving Planoly.

Content Creation(8)

AI Caption GeneratorAIPremium

Generate Instagram captions automatically using AI based on image content.

Caption Editor

Built-in text editor for writing and formatting Instagram captions with emoji support.

Caption TemplatesPremium

Pre-built caption templates for different content types and posting scenarios.

Carousel Posts

Create and schedule multi-image carousel posts with drag-and-drop reordering.

GIF Support

Create and schedule animated GIF content for more engaging posts.

Image Editing Tools

Basic in-app image editor with filters, cropping, and adjustment options.

Location Tagging

Add location tags to posts to increase local discoverability.

User Tagging

Tag other Instagram users and accounts in your posts.

Content Management(6)

Bulk UploadPremium

Upload multiple images and videos at once for faster content planning.

Content LibraryPremium

Organize and store past posts and media assets for easy access and reposting.

Content RepurposingAIPremium

Automatically repurpose and adapt content across different Instagram formats.

Duplicate Posts

Quickly duplicate existing posts to create variations with minor changes.

Save Draft Posts

Save incomplete posts as drafts and continue editing later.

Video Upload Support

Upload and schedule video content with automatic format optimization.

Also in: Juro, Notion, WordPress.com

Content Planning(5)

Content Calendar

Interactive monthly calendar view showing scheduled posts and content gaps.

Content Calendar ExportPremium

Export your content calendar to CSV or other formats for external use.

Drag-and-Drop Scheduler

Drag posts between dates on the calendar to reschedule content easily.

Feed Preview

Real-time preview of how scheduled posts will appear on your Instagram feed.

Visual Feed Planner

Drag-and-drop calendar interface to visually plan and arrange Instagram posts before publishing.

Content Strategy(1)

Hashtag SuggestionsAIPremium

AI-powered recommendations for relevant hashtags to increase post discoverability.

E-commerce(1)

Shoppable PostsPremium

Create Instagram Shopping posts with product tags directly from Planoly.

Integration(2)

API AccessPremium

REST API for custom integrations and automated workflows.

Webhook SupportPremium

Real-time webhooks for triggering custom actions based on Instagram events.

Notifications(1)

Smart NotificationsPremium

Get alerts for important events like new followers, comments, and messages.

Platform(2)

Desktop Web App

Fully-featured web application accessible from any browser.

Mobile AppPremium

Native iOS and Android app for managing content on the go.

Publishing(5)

Batch SchedulingPremium

Schedule multiple posts at once with customizable intervals and times.

Instagram Post Scheduler

Schedule posts to publish directly to Instagram at optimal times.

Reels SchedulingPremium

Schedule Instagram Reels content directly to your feed.

Stories PlanningPremium

Plan and schedule Instagram Stories with visual preview.

Timezone Support

Schedule posts across different timezones for global audience reach.

Security(2)

GDPR Compliance

Full compliance with GDPR regulations for user data protection.

Two-Factor Authentication

Enhanced security with two-factor authentication for account protection.

Team Management(4)

Approval WorkflowPremium

Set up approval chains for content before it goes live to Instagram.

Content Collaboration ToolsPremium

Comment and provide feedback on posts before publication in real-time.

Role-Based Access ControlPremium

Set custom permission levels for team members based on their roles.

Team CollaborationPremium

Invite team members to collaborate on content planning and scheduling.

Pricing

Free

Free
  • Basic planning and scheduling for 1 account

Starter

$15/mo
  • Multiple accounts
  • analytics
  • and team collaboration

Professional

Popular
$35/mo
  • Advanced analytics
  • all features
  • priority support

Business

$75/mo
  • Enterprise features with dedicated support

Cost Calculator

Keep Paying Planoly

Monthly$15/mo
Yearly$180/yr
5-Year Total$900

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$180
DIY
$240
3 Years
SaaS
$540
DIY
$720
5 Years
SaaS
$900
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 46 features at very easy complexity.

Build vs Buy

Should you build a Planoly alternative or buy the subscription? Estimate based on 46 features.

Buy Planoly

Better Value
Monthly cost$150/mo
3-year total$5,400
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Planoly saves ~$31,560 over 3 years vs building.

Estimates based on 46 features and a BuildScore of 5/5. Actual costs vary.

Integrations

27 known integrations