Google Analytics

Track traffic sources including organic search, paid ads, social media, and referrals.

Understand how different touchpoints contribute to conversions.

Create sophisticated audience segments using conditions and logic operators.

Analyze user demographics, interests, and behavior patterns across devices.

Create derived metrics from existing dimensions and metrics.

Track user groups based on shared characteristics or behaviors over time.

Monitor goal completions, purchase transactions, and user actions.

Track users across multiple devices to understand complete customer journey.

Track user journeys across multiple domains and subdomains.

Create custom dimensions to segment and analyze data by business-specific attributes.

Create and track custom events tailored to your specific business needs.

Define custom metrics to track specific KPIs relevant to your business.

Filter and exclude unwanted traffic such as bot activity or internal users.

View audience age, gender, and affinity categories data.

Visualize user paths through your website with flow diagrams.

Track form submissions, field interactions, and abandonment rates.

Analyze how often users visit and when they last visited your site.

Visualize and analyze user journey steps to identify conversion bottlenecks.

Analyze user interests and affinities based on browsing behavior.

Calculate and track customer lifetime value for retention and growth strategies.

Use machine learning to forecast revenue and churn probability.

Measure how far users scroll down pages to understand content engagement.

Create custom audience segments to analyze specific user groups.

Implement server-side analytics collection for enhanced data accuracy and privacy.

Track authenticated users across sessions and devices with User ID.

Explore the complete path users take from first visit to conversion.

Monitor embedded video performance and viewer interactions.