Google Analytics vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Google Analytics offers fewer features (46 vs 120) and more integrations (30 vs 18). Starting price: Google Analytics at $12500/mo vs Matomo at $29/mo. Google Analytics has 42 unique features while Matomo has 116 unique features, with 4 features in common.
| Google Analytics | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 46 | 120 |
| AI-Powered Features | 3 | 0 |
| Starting Price | $12500/mo | $29/mo |
| Pricing Tiers | 2 | 4 |
| Integrations | 30 | 18 |
| Shared Features | 4 | |
| Shared Integrations | 3 | |
| Data Quality | 73% | 95% |
Feature Comparison by Category
API (0 vs 3)
| Feature | Google Analytics | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (2 vs 7)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Data Governance | ||
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| User Permissions | ||
| White Label |
Alerts (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Custom Alerts |
Analytics (27 vs 0)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Acquisition Channels | ||
| Attribution Modeling | ||
| Audience Builder | ||
| Audience Insights | ||
| Calculated Metrics | ||
| Cohort Analysis | ||
| Conversion Tracking | ||
| Cross-device Tracking | ||
| Cross-domain Tracking | ||
| Custom Dimensions | ||
| Custom Events | ||
| Custom Metrics | ||
| Data Filters | ||
| Demographics Reporting | ||
| Flow Visualization |
Community (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Public Roadmap |
Conversion Tracking (0 vs 3)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (0 vs 4)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Data Export |
Data Import (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Server Log Import |
Data Management (0 vs 5)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Data Warehouse Connector |
Development (0 vs 2)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | Google Analytics | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
E-commerce (1 vs 0)
| Feature | Google Analytics | Matomo |
|---|---|---|
| E-commerce Tracking |
Education (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Training Videos |
Extensibility (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Open Marketplace |
Installation (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Fast Installation |
Integration (5 vs 4)
| Feature | Google Analytics | Matomo |
|---|---|---|
| API Access | ||
| Ads Integration | ||
| BigQuery Integration | ||
| CMS Plugins | ||
| Data Import | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding | ||
| Search Console Integration |
Marketing (1 vs 3)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution | ||
| Remarketing Lists |
Mobile (1 vs 3)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK | ||
| Mobile App Tracking |
Monitoring (1 vs 0)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Alerts |
Open Source (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| A/B Testing Platform |
Performance (1 vs 3)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Insights | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (3 vs 12)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Consent Mode | ||
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Data Retention Settings | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (3 vs 20)
| Feature | Google Analytics | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Dashboards | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Real-time Reporting | ||
| Roll-Up Reporting |
SEO (0 vs 2)
| Feature | Google Analytics | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (0 vs 2)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (0 vs 2)
| Feature | Google Analytics | Matomo |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (0 vs 3)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | Google Analytics | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Testing (1 vs 0)
| Feature | Google Analytics | Matomo |
|---|---|---|
| A/B Testing |
Tracking (0 vs 19)
| Feature | Google Analytics | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (0 vs 2)
| Feature | Google Analytics | Matomo |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Unique Features
Only in Google Analytics (42)
Data Governance
User Permissions
Acquisition Channels
Attribution Modeling
Audience Builder
Audience Insights
Calculated Metrics
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Cross-domain Tracking
Custom Events
Custom Metrics
Data Filters
Demographics Reporting
Flow Visualization
Form Interaction Tracking
Frequency and Recency
Funnel Analysis
Interest Categories
+ 22 more unique features
Only in Matomo (116)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Logo Upload
Custom Variables
Data Export
Server Log Import
+ 96 more unique features
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