Matomo
matomo.orgBuild Difficulty: 3/5
Plan for 1-2 weeks of building with AI assistance
Privacy-first Google Analytics Alternative - Web & App Analytics for teams who demand accuracy
How to Replace MatomoOverview
Features
120 features across 32 categories
API(3)
REST Administration API to create, update, delete pragmatically users, websites, goals and more
Fully-featured analytics API to extract all your data at visitor level, action level, reports and more
Segmentation support in the API
Administration(7)
Strong focus on easy one-click updates
Support for 100+ currencies
Let your users log into Matomo using SAML compatible with OneLogin, Okta, Ping Identity, ADFS, Google, Salesforce
Support for different timezones for each website
Manage unlimited users with access to multiple websites
Manage unlimited websites in your Matomo instance
Resell Matomo to your customers with access to analytics reports where all Matomo-branded widgets are removed
Alerts(1)
Monitor your business and receive alerts on your phone or by email when KPIs increase or decrease
Community(1)
Public roadmap driven by the large community of users
Conversion Tracking(3)
Visualize your Conversion Funnels and understand where your visitors drop off to increase conversions, sales and revenue
Make your forms better at converting users by seeing where and when visitors leave your forms
Track goals and identify whether you are meeting your current business objectives triggered by page URLs, page titles, time on site, or custom events
Customization(4)
Themes for Matomo with community submitted designs and ability to create your own
Assign any custom data to your visitors or actions and visualize reports of visits, conversions, page views
Upload your custom logo for UI and email reports
Custom name-value pairs that you can assign to visitors or page views using the JavaScript Tracking API
Data Export(1)
Data export in Excel, XML, JSON and more formats
Data Import(1)
Import your Apache, Nginx, IIS server logs for processing in Matomo
Data Management(5)
Automatically delete old logs and old data reports to keep database size small
Exclude IPs and IP ranges from tracking
Run your own SQL queries on your database and connect BI tools and data warehouse via SQL connector
You can keep all your data without any storage limits forever
Exclude URL parameters from tracking
Data Warehouse(1)
Connect your Matomo data to external data warehouses
Development(2)
Code, design and innovate with the Matomo Analytics platform
Libraries for programming languages including Python, Ruby and more
Documentation(3)
Most frequently asked questions and answers
All commonly used terms in Matomo Analytics explained
Comprehensive user guides to discover all features of Matomo and learn how to use them
Education(1)
Matomo Analytics training video program and Matomo Tag Manager training video program
Extensibility(1)
Open Marketplace with more than 100 plugins to enhance your Matomo analytics
Installation(1)
5-minute installation with one-click options via Softaculous, Installatron, and official Debian package
Integration(4)
Matomo Integration plugins for WordPress, Drupal, Joomla and more than 100 other softwares
Import your historic Google Analytics data directly into your Matomo
Integrate with LDAP to let your users login Matomo using your existing users directory
Embed reports in your app or website (40+ widgets available) or embed PNG Graphs in custom pages, emails, or apps
Marketing(3)
Get insights into your paid ads with Google ads integration, Microsoft Bing Ads and Yandex Ads with better privacy
Track newsletters, ads (Google Ads, Facebook Ads), automatically detect Google Analytics campaign parameters
Get a clear understanding of how much credit each marketing channel is responsible for to shift marketing efforts wisely
Mobile(3)
Official Matomo Mobile app for Android and iOS smartphones
Track app analytics for Android apps using the Matomo Android SDK
Track app analytics for iOS apps using the Matomo iOS SDK
Open Source(1)
100% FREE Software with open source GPL license yet compatible with commercial uses
Optimization(1)
Experiment and optimize your websites, apps and marketing campaigns by running A/B tests to increase conversions
Performance(3)
Reports detailed performance metrics for each page view
Track detailed page speed and performance times for each page view
Keeps track of how fast your website delivers content to your visitors
Privacy(12)
Option for asking for consent before tracking
Option to enforce the disabling of all cookies on all websites tracked in Matomo
Option for cookie-less analytics and disable all cookies
Do Not Track support by default
Privacy compliant web analytics including powerful GDPR tools for exercising data subjects rights
Tools to manage GDPR compliance including data subject requests and deletions
Setting to anonymise your visitors' IPs and option to not store any IP address at all
Iframe included to let your visitor opt-out of Matomo tracking
Securely track personal data in accordance with privacy laws
Ability to anonymise the referrer to avoid tracking personal data by accident
Option to replace User ID with a pseudonym
Option to disable the visits log and visitor profile features
Quality(1)
Strong focus on software quality assurance and testing
Reporting(20)
No data sampling means you can make impactful decisions based on 100% accurate reporting
Get an overview of what is happening on all your websites at once
Create text notes in your graphs to remember particular events
Pull out the information you need to be successful and gain new insights by creating new reports in seconds
Create new dashboards with widget configuration fit to your needs
Understand and improve your online business thanks to advanced Ecommerce analytics features
Locate your visitors for accurate detection of country, region, city or organization with statistics on a world map
Import and analyze your Server Logs with report of server errors and HTTP status codes
Powerful insights into how your audience watches your videos and listens to your audio
Display statistics directly on top of your website with smart overlay
View what visitors did before and after viewing specific pages
Watch real-time flow of visits to your website with detailed view of visitors, pages visited, and goals triggered
Aggregate data from multiple websites, mobile apps and shops into one or more Roll-Up site to gain new insights
Current and past metric data for any row in any report
Receive PDF and HTML reports on schedule
Overview reports of search bot crawling activity
Accurately measure the time spent by visitors on your website with more accurate bounce rate metric
Visual representation of the most popular paths your users took through your website or app
Understand each visitor's individual behavior by summarizing and listing all their visits
Browse individual user sessions and see all their interactions on your site
SEO(2)
All keywords searched by users on search engines like Google, Bing and Yahoo visible in Referrers reports solving keyword not provided issues
Improve your website performance, rank higher in search results and optimize your visitor experience
Security(2)
Detailed audit log of user activities happening in your analytics platform for better security and problem diagnostic
Strong focus on software security with excellent track record
Segmentation(2)
View and compare different cohorts' behavior over time to understand retention and engagement of visitors
View and analyze reports on smaller groups of your audience based on specific criteria with 110+ segments available
Support(3)
Free support by the community through Matomo community forums
Matomo is the analytics platform for your mission critical projects with long term support
Paid support for small to large businesses users of Matomo Analytics
Tag Management(1)
Tag management system for managing tracking tags without code
Technical(6)
Compatible with high traffic websites with support for load balanced architecture
Works for Intranet websites
Works with IPv4 and IPv6 addresses
Compatible with Windows, MacOS, Linux, Solaris, IIS, Apache, Nginx and more
Supports servers behind proxies
Supports pages encoded in unicode (for example, UTF-8) and all other charsets
Tracking(19)
Optional tracking of 404 pages
Track custom page URLs and page titles with C# DotNet Tracker
Measure impressions and clicks and CTR for image banners, text banners and any element on your pages
Supports both 1st party cookies (default) and 3rd party cookies (optional)
Accurate visitor tracking across several domain names
Measure any interaction of users on your websites and apps
Automatic tracking of clicks on external website links
Automatic tracking of file downloads on your website
Track custom page URLs and page titles with Java Tracking API Client
Default tracking API with asynchronous code for faster page loads
Supports offline tracking for when users aren't connected to the Internet
Track custom page URLs and page titles with PHP Tracking API Client
Track and record any data using the REST Tracking API
Track and identify search engine and other bots
More than 800 different search engines tracked
Supports single-page websites and web applications
Track searches done on your internal search engine
Track custom page URLs and page titles across subdomains
Accurately measure your unique users across multiple devices
User Experience(2)
Heatmaps, Scroll maps and Clicks of your users displayed in beautiful overlay Heatmap reports
Record all real visitor activities on a page including clicks, mouse movements, scrolls, window resizes, page changes, and form interactions with replay functionality
Pricing
Cloud Starter
- ✓50,000 hits per month
- ✓30 websites
- ✓30 team members
- ✓100 custom segments
- ✓150 custom goals
- ✓30 custom dimensions
- ✓24 months raw data retention
- ✓Forever report data retention
- ✓Google Analytics data importer
- ✓GDPR Manager
- ✓API access
- ✓Standard reports
- ✓Activity Log
- ✓WooCommerce Analytics
- ✓Search Engine Keywords Performance
- ✓Funnels
- ✓Users Flow
- ✓White Label
- ✓Custom Logo & Colors
- ✓Heatmap (pageviews included)
- ✓Session Recording (per year)
- ✓A/B Testing
- ✓Custom Reports
- ✓Forms
- ✓Media Analytics
- ✓Roll-Up Reporting
- ✓Advertising Conversion Export
- ✓Multi-Channel Conversion Attribution
- ✓Cohorts
- ✓Tag Manager (30 containers)
- ✓Email Support
Cloud Business
Popular- ✓100,000 hits per month
- ✓Recommended for Business
- ✓Custom team members
- ✓Custom segments
- ✓Custom goals
- ✓Custom dimensions
- ✓Custom raw data retention
- ✓Forever report data retention
- ✓All Starter features
- ✓Customer Success Manager
Cloud Enterprise
- ✓300,000+ hits per month
- ✓For Enterprise requirements
- ✓Unlimited websites
- ✓Unlimited team members
- ✓Unlimited segments
- ✓Unlimited goals
- ✓Unlimited custom dimensions
- ✓Custom data retention
- ✓All Business features
- ✓SAML integration
- ✓LDAP integration
- ✓Custom Domain
- ✓Fully customizable and extensible
On-Premise
- ✓Unlimited hits
- ✓Unlimited websites
- ✓Unlimited team members
- ✓Unlimited segments
- ✓Unlimited goals
- ✓100 custom dimensions
- ✓Forever raw data retention
- ✓Forever report data retention
- ✓Hosted on your servers
- ✓Requires technical knowledge and server
- ✓Free community support
- ✓Paid support subscriptions available
- ✓All core features included
- ✓Optional premium plugin add-ons available
- ✓100% data ownership
- ✓Open source GPL license
Cost Calculator
Keep Paying Matomo
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 120 features at moderate complexity.
Build vs Buy
Should you build a Matomo alternative or buy the subscription? Estimate based on 120 features.
Buy Matomo
Better ValueBuild Your Own
Buying Matomo saves ~$211,320 over 3 years vs building.
Estimates based on 120 features and a BuildScore of 3/5. Actual costs vary.
Integrations
18 known integrations