How to Build Your Own Matomo
Replace Matomo with a custom build. Privacy-first Google Analytics Alternative - Web & App Analytics for teams who demand accuracy
Build Difficulty: 3/5
Plan for 1-2 weeks of building with AI assistance
Estimated Timeline
Based on 120 features at 1-2 Weeks difficulty, expect about 1-2 weeks with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Key Features to Replicate
Top features across 8 categories. See all 120 features
Reporting(20 features)
No data sampling means you can make impactful decisions based on 100% accurate reporting
Get an overview of what is happening on all your websites at once
Create text notes in your graphs to remember particular events
Pull out the information you need to be successful and gain new insights by creating new reports in seconds
Create new dashboards with widget configuration fit to your needs
+15 more in this category
Tracking(19 features)
Optional tracking of 404 pages
Track custom page URLs and page titles with C# DotNet Tracker
Measure impressions and clicks and CTR for image banners, text banners and any element on your pages
Supports both 1st party cookies (default) and 3rd party cookies (optional)
Accurate visitor tracking across several domain names
+14 more in this category
Privacy(12 features)
Option for asking for consent before tracking
Option to enforce the disabling of all cookies on all websites tracked in Matomo
Option for cookie-less analytics and disable all cookies
Do Not Track support by default
Privacy compliant web analytics including powerful GDPR tools for exercising data subjects rights
+7 more in this category
Administration(7 features)
Strong focus on easy one-click updates
Support for 100+ currencies
Let your users log into Matomo using SAML compatible with OneLogin, Okta, Ping Identity, ADFS, Google, Salesforce
Support for different timezones for each website
Manage unlimited users with access to multiple websites
+2 more in this category
Technical(6 features)
Compatible with high traffic websites with support for load balanced architecture
Works for Intranet websites
Works with IPv4 and IPv6 addresses
Compatible with Windows, MacOS, Linux, Solaris, IIS, Apache, Nginx and more
Supports servers behind proxies
+1 more in this category
Data Management(5 features)
Automatically delete old logs and old data reports to keep database size small
Exclude IPs and IP ranges from tracking
Run your own SQL queries on your database and connect BI tools and data warehouse via SQL connector
You can keep all your data without any storage limits forever
Exclude URL parameters from tracking
Customization(4 features)
Themes for Matomo with community submitted designs and ability to create your own
Assign any custom data to your visitors or actions and visualize reports of visits, conversions, page views
Upload your custom logo for UI and email reports
Custom name-value pairs that you can assign to visitors or page views using the JavaScript Tracking API
Integration(4 features)
Matomo Integration plugins for WordPress, Drupal, Joomla and more than 100 other softwares
Import your historic Google Analytics data directly into your Matomo
Integrate with LDAP to let your users login Matomo using your existing users directory
Embed reports in your app or website (40+ widgets available) or embed PNG Graphs in custom pages, emails, or apps
Cost Calculator
Keep Paying Matomo
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 120 features at moderate complexity.