Mouseflow
mouseflow.comBuild Difficulty: 4/5
A few focused days to build a solid replacement
Behavior analytics for optimal website UX
How to Replace MouseflowOverview
Features
81 features across 31 categories
AI(1)
AI assistant that watches sessions to understand user behavior and uncover optimization opportunities without complex filters or manual reviews
Account Management(2)
Manage multiple organizations from single account
Manage tracking across multiple domains within one project
Analytics(1)
Measure the rate at which hovered elements are clicked
Automation(2)
Automatically tags and segments users based on behavior
Automatically captures user interactions without manual configuration
Benchmarking(1)
Compare friction and performance metrics against industry benchmarks
Collaboration(3)
Add comments to session recordings for team collaboration
Create personal views or shared team dashboards
Share session recordings with team members
Compliance(1)
Integrate with consent management platforms
Conversion Optimization(1)
Analyze user drop-offs in conversion funnels with predefined steps and revenue insights
Core Analytics(3)
Captures 100% of recorded sessions without sampling to avoid missing critical issues
Automatically analyzes real user behavior to reveal usability issues, broken interactions, and friction with automatic scoring and AI-assisted diagnosis
High fidelity video-format recordings capturing every click, scroll, hesitation, and interaction to understand real user behavior
Customization(2)
Apply custom colors and branding to surveys
Hide Mouseflow branding from surveys and feedback forms
Data Capture(2)
Capture custom data from data layer for enhanced tracking
Automatically capture and track UTM parameters
Data Management(2)
Manually create and apply custom tags to sessions and users
Advanced filtering and segmentation of user data and sessions
Error Detection(1)
Automatically detect and track JavaScript errors on website
Event Tracking(1)
Manually log and track custom user events
Export(3)
Export raw data in various formats for analysis
Export funnel analysis data for further analysis
Export session recordings for offline viewing and sharing
Feedback(6)
Conditional logic for survey branching based on responses
Custom interactive surveys to capture user feedback targeted to specific audiences
Automatically trigger surveys when friction is detected
Support for 6 different survey question types
Measure Net Promoter Score from survey responses
Trigger surveys based on user behavior and conditions
Form Optimization(2)
Analyze which form fields cause users to drop off and identify conversion blockers
Track and analyze form submission failures
Friction Detection(6)
Automatically identifies and flags friction events in user sessions
Monitor friction metrics over time to track improvements
Detailed analysis of friction points with industry comparison and historical trends
Real-time notifications when friction events are detected
Suppress or hide known friction items from analysis
Monitor friction metrics in conversion funnels
Integration(4)
Capture Adobe Customer ID for user identification
Enhanced REST API access with additional endpoints
Access to Mouseflow REST API for custom integrations
Pre-built integrations that are easy to install and configure
Interaction Tracking(1)
Track mouse hover interactions and their sequence
Monitoring(1)
Set up custom alerts for specific events and behaviors
Organization(1)
Automatically or manually group similar pages for analysis
Performance(1)
Track and analyze page load time performance
Privacy(5)
Enforce privacy settings across organization
Automatically exclude IP addresses from data collection
Automatically exclude sensitive form data from recordings
Only record sessions from specific geographic locations
Visual interface to exclude or whitelist elements from recording
Reporting(2)
Create personalized dashboards with custom metrics and visualizations
Track revenue impact through conversion funnels
Security(4)
Encrypt all data using AES-256 encryption standard
Multi-factor authentication and password security policies
Single sign-on support for enterprise accounts
Control user roles and permissions for team members
Session Management(3)
Track which sessions have been reviewed
Mark important sessions with stars for easy reference
Apply tags to sessions for organization and filtering
Support(5)
Dedicated account manager for enterprise customers
Dedicated customer success manager for enterprise accounts
Access live chat and email support channels
Personalized onboarding assistance for new users
Higher priority handling for support tickets
Team Management(1)
Invite unlimited team members to account
User Journey(5)
Track and analyze sessions of users who successfully converted
Map and visualize the complete customer journey across touchpoints
Identify and filter users who drop off at specific funnel stages
Track every step of the user journey with real behavior data to see where users drop off and understand friction points
Save and reuse common user journey configurations
Visualization(8)
Show where users pay attention on pages
Visualize where users click on pages to understand engagement and interaction patterns
Heatmaps highlighting areas where users experience friction
Display user behavior data by geographic location
Dynamic heatmaps showing interactive element engagement
Visualize user mouse movement patterns across pages
Show how far users scroll on pages and where they stop scrolling
Dynamic heatmaps showing where users click, scroll, move, and pay attention across pages
Pricing
Free
- ✓500 monthly sessions
- ✓1 website project
- ✓1 conversion funnel
- ✓1 month data retention
- ✓Session replays
- ✓Click, scroll, & geo heatmaps
- ✓Friction detection
- ✓Unlimited users
- ✓Data filtering & segmentation
- ✓Plug & play integrations
- ✓Feedback surveys
Essential
- ✓5,000 monthly sessions
- ✓1 website project
- ✓1 conversion funnel
- ✓3 months data retention
- ✓Session replays
- ✓Click, scroll, & geo heatmaps
- ✓Friction detection
- ✓Data filtering & segmentation
- ✓Unlimited users
- ✓Plug & play integrations
- ✓Feedback surveys
- ✓Attention & movement heatmaps
- ✓Interactive & friction heatmaps
- ✓Friction insights
- ✓Form analytics
- ✓Data export
- ✓Open REST API
- ✓Journey analytics
Advanced
Popular- ✓25,000 monthly sessions
- ✓2 website projects
- ✓5 conversion funnels
- ✓6 months data retention
- ✓Session replays
- ✓Click, scroll, & geo heatmaps
- ✓Friction detection
- ✓Data filtering & segmentation
- ✓Unlimited users
- ✓Plug & play integrations
- ✓Feedback surveys
- ✓Attention & movement heatmaps
- ✓Interactive & friction heatmaps
- ✓Friction insights
- ✓Form analytics
- ✓Data export
- ✓Open REST API
- ✓Journey analytics
- ✓SSO
- ✓Customized privacy settings
- ✓Priority support
Premium
- ✓100,000 monthly sessions
- ✓5 website projects
- ✓10 conversion funnels
- ✓12 months data retention
- ✓Session replays
- ✓Click, scroll, & geo heatmaps
- ✓Friction detection
- ✓Data filtering & segmentation
- ✓Unlimited users
- ✓Plug & play integrations
- ✓Feedback surveys
- ✓Attention & movement heatmaps
- ✓Interactive & friction heatmaps
- ✓Friction insights
- ✓Form analytics
- ✓Data export
- ✓Open REST API
- ✓Journey analytics
- ✓SSO
- ✓Customized privacy settings
- ✓Priority support
- ✓Customer Success Manager
Enterprise
- ✓Custom monthly sessions
- ✓Custom website projects
- ✓Custom conversion funnels
- ✓Custom data retention
- ✓All Premium features
- ✓Dedicated customer success manager
- ✓Account manager
- ✓Legal & security support
- ✓Full control and support
Cost Calculator
Keep Paying Mouseflow
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 81 features at easy complexity.
Build vs Buy
Should you build a Mouseflow alternative or buy the subscription? Estimate based on 81 features.
Buy Mouseflow
Better ValueBuild Your Own
Buying Mouseflow saves ~$101,880 over 3 years vs building.
Estimates based on 81 features and a BuildScore of 4/5. Actual costs vary.
Integrations
29 known integrations