Mouseflow

mouseflow.com
Analytics
Few Days

Behavior analytics for optimal website UX

How to Replace Mouseflow

Overview

Mouseflow is an AI-powered behavior analytics platform that uncovers UX issues and provides insights to improve conversion rates. It combines session replay, journey analytics, friction detection, and heatmaps to help teams understand real user behavior and optimize digital experiences.

Features

81 features across 31 categories

AI(1)

Mina AI AssistantAI

AI assistant that watches sessions to understand user behavior and uncover optimization opportunities without complex filters or manual reviews

Also in: monday.com, Notion, Airtable

Account Management(2)

Multi-Organization ManagementPremium

Manage multiple organizations from single account

Multiple Domain ManagementPremium

Manage tracking across multiple domains within one project

Also in: Keeper, 1Password, Bitwarden

Analytics(1)

Hover to Click RatePremium

Measure the rate at which hovered elements are clicked

Also in: Hugging Face, Notion, Smartsheet

Automation(2)

Auto Segment TaggingAIPremium

Automatically tags and segments users based on behavior

Auto-Capture ExperiencePremium

Automatically captures user interactions without manual configuration

Also in: monday.com, Notion, Airtable

Benchmarking(1)

Industry ComparisonPremium

Compare friction and performance metrics against industry benchmarks

Collaboration(3)

Comment on SessionsPremium

Add comments to session recordings for team collaboration

Personal and Team Dashboards

Create personal views or shared team dashboards

Share Session RecordingsPremium

Share session recordings with team members

Also in: Notion, Airtable, Obsidian

Compliance(1)

Consent IntegrationPremium

Integrate with consent management platforms

Also in: Insider CDP, Airtable, 1Password

Conversion Optimization(1)

Conversion Funnel Analytics

Analyze user drop-offs in conversion funnels with predefined steps and revenue insights

Core Analytics(3)

100% Recording Rate

Captures 100% of recorded sessions without sampling to avoid missing critical issues

Friction DetectionAI

Automatically analyzes real user behavior to reveal usability issues, broken interactions, and friction with automatic scoring and AI-assisted diagnosis

Session Replay

High fidelity video-format recordings capturing every click, scroll, hesitation, and interaction to understand real user behavior

Customization(2)

Customize Survey Colors & BrandingPremium

Apply custom colors and branding to surveys

Remove Mouseflow LogoPremium

Hide Mouseflow branding from surveys and feedback forms

Data Capture(2)

Data Layer CapturePremium

Capture custom data from data layer for enhanced tracking

UTM Auto-CapturePremium

Automatically capture and track UTM parameters

Data Management(2)

Custom TaggingPremium

Manually create and apply custom tags to sessions and users

Data Filtering & Segmentation

Advanced filtering and segmentation of user data and sessions

Error Detection(1)

JavaScript Error DetectionPremium

Automatically detect and track JavaScript errors on website

Event Tracking(1)

Log User EventsPremium

Manually log and track custom user events

Export(3)

Data ExportsPremium

Export raw data in various formats for analysis

Download Funnel DataPremium

Export funnel analysis data for further analysis

Download Session RecordingsPremium

Export session recordings for offline viewing and sharing

Feedback(6)

Branch LogicPremium

Conditional logic for survey branching based on responses

Feedback Surveys

Custom interactive surveys to capture user feedback targeted to specific audiences

Friction-Triggered SurveysPremium

Automatically trigger surveys when friction is detected

Multiple Question TypesPremium

Support for 6 different survey question types

NPS ScorePremium

Measure Net Promoter Score from survey responses

Survey TriggersPremium

Trigger surveys based on user behavior and conditions

Form Optimization(2)

Form Analytics

Analyze which form fields cause users to drop off and identify conversion blockers

Watch Submit FailuresPremium

Track and analyze form submission failures

Friction Detection(6)

Automatic Friction Event DetectionAIPremium

Automatically identifies and flags friction events in user sessions

Friction Development TrackingPremium

Monitor friction metrics over time to track improvements

Friction InsightsAIPremium

Detailed analysis of friction points with industry comparison and historical trends

Friction NotificationsPremium

Real-time notifications when friction events are detected

Mute FrictionPremium

Suppress or hide known friction items from analysis

Watch Friction MetricsPremium

Monitor friction metrics in conversion funnels

Integration(4)

Adobe CID CapturePremium

Capture Adobe Customer ID for user identification

Extended REST API AccessPremium

Enhanced REST API access with additional endpoints

Open REST APIPremium

Access to Mouseflow REST API for custom integrations

Plug & Play Integrations

Pre-built integrations that are easy to install and configure

Interaction Tracking(1)

Hovers & Hover Order DataPremium

Track mouse hover interactions and their sequence

Monitoring(1)

Alerts & NotificationsPremium

Set up custom alerts for specific events and behaviors

Organization(1)

Group Similar PagesPremium

Automatically or manually group similar pages for analysis

Performance(1)

Average Page Load TimePremium

Track and analyze page load time performance

Privacy(5)

Enforced Customized Privacy SettingsPremium

Enforce privacy settings across organization

Exclude IP Address by DefaultPremium

Automatically exclude IP addresses from data collection

Exclusion of Sensitive Form ElementsPremium

Automatically exclude sensitive form data from recordings

Restrict Recording by LocationPremium

Only record sessions from specific geographic locations

Visual Privacy ToolPremium

Visual interface to exclude or whitelist elements from recording

Reporting(2)

Custom DashboardsPremium

Create personalized dashboards with custom metrics and visualizations

Revenue MetricsPremium

Track revenue impact through conversion funnels

Security(4)

AES-256 EncryptionPremium

Encrypt all data using AES-256 encryption standard

MFA and Strict Password PolicyPremium

Multi-factor authentication and password security policies

SSOPremium

Single sign-on support for enterprise accounts

User PermissionsPremium

Control user roles and permissions for team members

Session Management(3)

Mark Watched SessionsPremium

Track which sessions have been reviewed

Star SessionsPremium

Mark important sessions with stars for easy reference

Tag SessionsPremium

Apply tags to sessions for organization and filtering

Support(5)

Account ManagerPremium

Dedicated account manager for enterprise customers

Dedicated Customer Success ManagerPremium

Dedicated customer success manager for enterprise accounts

Live Chat & Email Support

Access live chat and email support channels

Personal OnboardingPremium

Personalized onboarding assistance for new users

Priority SupportPremium

Higher priority handling for support tickets

Team Management(1)

Unlimited User Seats

Invite unlimited team members to account

User Journey(5)

Converted User Tracking

Track and analyze sessions of users who successfully converted

Customer Journey MappingPremium

Map and visualize the complete customer journey across touchpoints

Drop-off User Tracking

Identify and filter users who drop off at specific funnel stages

Journey Analytics

Track every step of the user journey with real behavior data to see where users drop off and understand friction points

Save User JourneysPremium

Save and reuse common user journey configurations

Visualization(8)

Attention HeatmapsPremium

Show where users pay attention on pages

Click Heatmaps

Visualize where users click on pages to understand engagement and interaction patterns

Friction HeatmapsPremium

Heatmaps highlighting areas where users experience friction

Geo Heatmaps

Display user behavior data by geographic location

Interactive HeatmapsPremium

Dynamic heatmaps showing interactive element engagement

Movement HeatmapsPremium

Visualize user mouse movement patterns across pages

Scroll Heatmaps

Show how far users scroll on pages and where they stop scrolling

Website Heatmaps

Dynamic heatmaps showing where users click, scroll, move, and pay attention across pages

Pricing

Free

Free
  • 500 monthly sessions
  • 1 website project
  • 1 conversion funnel
  • 1 month data retention
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Unlimited users
  • Data filtering & segmentation
  • Plug & play integrations
  • Feedback surveys

Essential

$25/month
  • 5,000 monthly sessions
  • 1 website project
  • 1 conversion funnel
  • 3 months data retention
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Unlimited users
  • Plug & play integrations
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights
  • Form analytics
  • Data export
  • Open REST API
  • Journey analytics

Advanced

Popular
$109/month
  • 25,000 monthly sessions
  • 2 website projects
  • 5 conversion funnels
  • 6 months data retention
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Unlimited users
  • Plug & play integrations
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights
  • Form analytics
  • Data export
  • Open REST API
  • Journey analytics
  • SSO
  • Customized privacy settings
  • Priority support

Premium

$319/month
  • 100,000 monthly sessions
  • 5 website projects
  • 10 conversion funnels
  • 12 months data retention
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Unlimited users
  • Plug & play integrations
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights
  • Form analytics
  • Data export
  • Open REST API
  • Journey analytics
  • SSO
  • Customized privacy settings
  • Priority support
  • Customer Success Manager

Enterprise

Custom
  • Custom monthly sessions
  • Custom website projects
  • Custom conversion funnels
  • Custom data retention
  • All Premium features
  • Dedicated customer success manager
  • Account manager
  • Legal & security support
  • Full control and support

Cost Calculator

Keep Paying Mouseflow

Monthly$25/mo
Yearly$300/yr
5-Year Total$1.5k

Build It Yourself

Est. Build Time~9 hrs
Hosting$20/mo
DifficultyEasy

Total Cost Comparison

1 YearSave $60
SaaS
$300
DIY
$240
3 YearsSave $180
SaaS
$900
DIY
$720
5 YearsSave $300
SaaS
$1.5k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 81 features at easy complexity.

Build vs Buy

Should you build a Mouseflow alternative or buy the subscription? Estimate based on 81 features.

Buy Mouseflow

Better Value
Monthly cost$250/mo
3-year total$9,000
Time to deployDays

Build Your Own

Development cost$72,000
Maintenance$1,080/mo
3-year total$110,880
Dev time~6 months

Buying Mouseflow saves ~$101,880 over 3 years vs building.

Estimates based on 81 features and a BuildScore of 4/5. Actual costs vary.

Integrations

29 known integrations