Fathom Analytics Finance

Automatically identify unusual traffic patterns, fraud indicators, and performance issues in real-time.

AI model identifying financial customers at risk of leaving your platform.

AI-powered recommendations for improving financial website conversion rates.

AI-powered forecasting of conversion probability and customer lifetime value.

Manage analytics for multiple financial properties and brands from a single unified dashboard.

Share dashboards, annotations, and insights with unlimited team members across roles.

Build complex filters combining multiple conditions to isolate specific user segments and behaviors.

Model credit allocation across multiple financial touchpoints and customer interactions.

Compare your financial website performance metrics against industry benchmarks.

Generate automated reports for regulatory compliance including audit trails and data residency verification.

Set custom data retention policies aligned with your compliance and security requirements.

Store all analytics data on servers within the European Union for regulatory compliance.

Full PCI DSS compliance for tracking payment and financial transaction data.

Monitor custom goals and track financial transactions from inquiry to completion.

Track multi-step financial processes including loan applications, account openings, and investment transactions.

Create personalized dashboards with drag-and-drop widgets for different team roles.

Rebrand Fathom as your own analytics solution with custom domains and styling.

Analyze user traffic by country and region to understand international customer distribution.

Monitor performance and behavior across devices, browsers, and operating systems.

Built-in statistical testing framework for validating financial product changes.

Calculate direct revenue impact of website changes and feature launches.

Access raw analytics data via REST API for custom integrations and advanced reporting.

Monitor financial email campaign performance including clicks, conversions, and engagement.

Track which channels and sources drive the most valuable financial customers.

Automatically capture and analyze marketing campaign data through UTM parameters.

Track user behavior in native iOS and Android financial applications.

Receive notifications when conversion rates drop, traffic spikes, or anomalies are detected.

Real-time monitoring dashboard showing critical financial website KPIs and issues.

Track Core Web Vitals, load times, and performance metrics critical for financial website compliance.

Collect analytics without cookies or tracking pixels while maintaining full GDPR and CCPA compliance.

Export data in CSV, PDF, and JSON formats with scheduled automated report delivery.

View live visitor activity, page performance, and conversion metrics updated every second.

Analyze user retention patterns and lifetime value for financial customers over custom time periods.

Complete audit trail of all user actions and data access for compliance and security monitoring.

End-to-end encryption for all financial data in transit and at rest.

Assign granular permissions to team members based on their roles and responsibilities.

Single Sign-On support via SAML and OAuth for enterprise financial institutions.

Create dynamic audience segments based on behavior, device, location, and custom financial attributes.

Track unlimited custom events specific to financial workflows like account transfers or payment completions.

Understand how financial customers move between products and channels over time.

Track form abandonment rates and identify fields causing friction in financial applications.

Visualize user interactions and replay sessions to understand customer behavior patterns.

Analyze internal search queries to understand what financial products users are seeking.

Visualize the complete path users take through your financial platform from entry to conversion.