Insider CDP

Activate segments to ad networks, email providers, and third-party destinations.

Platform support for multiple languages and international character sets.

Granular permission management with team roles and access restrictions.

Customizable branded portal for agency clients and enterprise customers.

Real-time automated actions based on customer behaviors and events.

Control message frequency across channels to prevent customer fatigue.

Multi-channel campaign automation with real-time decision logic and personalization.

AI algorithm recommending optimal channel, time, and message for each customer.

Visual workflow builder for creating complex multi-step automation sequences.

Complete audit trail of all user actions and data changes for compliance.

GDPR and CCPA-compliant consent collection and management across all channels.

Data classification, retention policies, and privacy controls for regulatory compliance.

Ability to create and manage custom customer attributes and properties.

Unified 360-degree customer view combining data from all touchpoints and channels.

Cross-device and cross-channel identity matching using deterministic and probabilistic methods.

Flexible event schema creation for tracking custom business metrics and interactions.

Comprehensive event collection across web and mobile properties with data validation.

In-app and web surveys to collect customer feedback and sentiment data.

Bulk import and export of customer data via CSV files.

Automated data quality checks and anomaly detection in customer data.

ML-powered detection and merging of duplicate customer records.

Behavioral email campaigns with advanced segmentation and A/B testing capabilities.

Statistical testing framework for web and mobile experiences with variant management.

REST and GraphQL APIs for custom integrations and data access.

Direct integration with data warehouses to ingest and activate first-party data.

Real-time event webhooks for triggering external actions and integrations.

Multi-channel messaging with SMS, push notifications, and in-app messages.

Dynamic content blocks and sections personalized by customer segment.

Server-side and client-side dynamic content rendering based on customer data.

In-app messaging and content personalization for native and cross-platform mobile applications.

AI-powered product recommendations based on behavior, preferences, and collaborative filtering.

Dynamic content and experiences on website based on visitor behavior and segments.

Centralized management of all customer segments and audiences.

AI-generated audience expansion based on your best customers and lookalike modeling.

No-code interface to create customer segments based on behavior, demographics, and attributes.

Test segments before activation to ensure quality and performance.