RudderStack

Synchronize audiences to ad platforms and marketing tools.

Create multi-step customer journeys with conditional logic.

Activate customer segments to marketing and advertising destinations instantly.

Manage multiple CDP instances across teams and regions.

AI-powered predictions for churn, LTV, and customer behavior.

Monitor customer data flows and metrics in real-time.

Analyze user retention and cohort behavior patterns.

Multi-touch attribution with configurable attribution models.

Track and attribute conversions across multiple marketing channels.

Complete audit trail of all CDP activities and changes.

Implement compliance policies and data governance across your CDP.

Built-in tools for GDPR, CCPA, and privacy compliance management.

Unified user profiles with 360-degree customer view.

Pull data from external APIs and integrate with your CDP.

Define and track unlimited custom attributes for users.

Capture and stream customer events from web, mobile, and server sources in real-time.

Open-source SDKs for web, mobile, and server-side event collection.

Track data flow and transformation across your CDP.

Batch load customer data into your data warehouse on a schedule.

Replay historical events to new destinations or for testing.

Scheduled batch jobs for large-scale data processing.

Transform and enrich customer data using SQL and JavaScript.

Continuous monitoring and alerting for data quality issues.

Validate incoming data quality and schema compliance.

Automatically deduplicate events from multiple sources.

Build a unified customer graph connecting all data points.

Unify customer identities across multiple devices and touchpoints.

Debug and monitor real-time event flow with visual debugging tools.

Rate limiting controls to manage API consumption.

Self-hosted, open-source CDP available on GitHub.

Create custom destination integrations with low-code tools.

Native connectors to sync customer data directly to your data warehouse.

Send real-time data to any custom endpoint via webhooks.

Track attribution and installs from mobile campaigns.

Granular permission management with role-based access.

Create and segment audiences based on customer behavior and attributes.

Generate lookalike audiences based on existing segments.

Track user behavior seamlessly across multiple domains and properties.

Automatic session tracking and aggregation.

Unified tracking code that works across all platforms.