Looker

looker.com
Business Intelligence
Weekend Project

Modern BI platform for data-driven decision making

How to Replace Looker

Overview

Looker is a modern business intelligence and analytics platform that enables organizations to explore, visualize, and share data insights. It provides self-service analytics capabilities with governed data access and embedded analytics for applications.

Features

46 features across 23 categories

Administration(2)

Query History

View and analyze historical queries executed in the instance.

Query Limit Management

Set query timeout and result limits to control resource usage.

Also in: Notion, Airtable, Smartsheet

Analytics(4)

Explores

Build ad-hoc queries with drag-and-drop interface without writing SQL.

Filters

Apply dynamic filters to dashboards for interactive exploration.

SQL Runner

Write and execute raw SQL queries directly.

Usage InsightsPremium

Monitor platform usage and adoption metrics.

Also in: Hugging Face, Notion, Smartsheet

Collaboration(1)

Collaborations

Share insights and collaborate with teams on analysis.

Also in: Notion, Airtable, Obsidian

Compliance(1)

Audit LoggingPremium

Track all user actions and data access for compliance.

Also in: Insider CDP, Airtable, 1Password

Customization(1)

ThemesPremium

Customize look and feel with branded color schemes and fonts.

Also in: monday.com, Obsidian, Smartsheet

Data Governance(1)

Data LineagePremium

Visualize relationships between data sources and explores.

Data Management(1)

Datagroups

Define cache invalidation logic for data freshness control.

Also in: monday.com, Notion, Airtable

Data Modeling(2)

Derived Tables

Create persistent or temporary computed tables in LookML.

LookML

Proprietary modeling language for defining metrics and dimensions with version control.

Data Processing(1)

Scheduled QueriesPremium

Run queries on a schedule and persist results to tables.

Development(3)

Extension FrameworkPremium

Build custom extensions using React and TypeScript.

Query Validator

Validate LookML syntax and check for query errors.

Version ControlPremium

Manage LookML code changes with Git integration.

Documentation(1)

Data Dictionary

Auto-generated documentation for all data fields and definitions.

Export(1)

PDF Export

Export dashboards and reports as professional PDF documents.

Extensions(1)

Marketplace

Browse and install pre-built content and extensions.

Governance(1)

Content ModerationPremium

Review and approve user-generated content before publishing.

Integration(4)

Actions FrameworkPremium

Send data to external systems with custom actions.

API

RESTful API for programmatic access to data and dashboard operations.

Embedded AnalyticsPremium

Integrate Looker dashboards and explores directly into applications.

WebhooksPremium

Receive notifications when dashboards are viewed or alerts trigger.

Mobile(1)

Mobile App

Access dashboards and explore data on iOS and Android devices.

Monitoring(1)

Alerts

Set up automated notifications when data meets specified thresholds.

Organization(1)

Folders & Spaces

Organize content with folder hierarchies and collaborative spaces.

Performance(4)

CachingPremium

In-memory caching layer to improve query performance.

Incremental PDTPremium

Build efficient persistent derived tables with incremental updates.

Model PerformancePremium

Analyze query performance and optimize LookML models.

Persistent Derived TablesPremium

Pre-compute and cache derived table results for faster queries.

Quality Assurance(1)

Content ValidatorPremium

Check for broken references and validate dashboard content.

Reporting(1)

Scheduled Reports

Automate report delivery to stakeholders via email on custom schedules.

Security(6)

Data GovernancePremium

Control user access, audit data usage, and enforce security policies.

Explores PermissionsPremium

Control access to specific explores and data sources.

Folders PermissionsPremium

Set access controls at the folder level.

RBACPremium

Role-based access control with granular permissions.

Row Level SecurityPremium

Restrict data visibility based on user attributes and roles.

Single Sign-OnPremium

Integrate with SAML and OAuth for enterprise authentication.

Visualization(6)

Custom VisualizationsPremium

Create custom charts using D3.js and React.

Dashboard Tiles

Add text, images, and filters as dashboard elements.

Dashboards

Create interactive dashboards with customizable tiles and real-time data visualization.

Drill Down

Navigate through data hierarchies with click-through drill actions.

Looks

Save and share individual visualizations.

Parametrized Looks

Create reusable looks with dynamic parameters.

Pricing

Standard

$70/mo
  • Core BI with dashboards
  • explores
  • and API

Advanced

Popular
$130/mo
  • All Standard plus governance
  • alerts
  • and row-level security

Premium

$190/mo
  • All Advanced plus embedded analytics and custom extensions

Cost Calculator

Keep Paying Looker

Monthly$70/mo
Yearly$840/yr
5-Year Total$4.2k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $600
SaaS
$840
DIY
$240
3 YearsSave $1.8k
SaaS
$2.5k
DIY
$720
5 YearsSave $3k
SaaS
$4.2k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 46 features at very easy complexity.

Build vs Buy

Should you build a Looker alternative or buy the subscription? Estimate based on 46 features.

Buy Looker

Better Value
Monthly cost$700/mo
3-year total$25,200
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Looker saves ~$11,760 over 3 years vs building.

Estimates based on 46 features and a BuildScore of 5/5. Actual costs vary.

Integrations

27 known integrations