Branch
branch.ioBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Mobile Measurement & Deep Linking Platform
How to Replace BranchOverview
Features
57 features across 15 categories
AI(1)
AI-powered tool that thinks like a marketer, runs on first-party data to deliver personalized recommendations, automate links and QR codes at scale, and answer complex questions instantly
API(3)
Access aggregated data programmatically via API
Build at scale with APIs that flex to your tech stack
API for creating and analyzing user cohorts programmatically
Analytics(8)
Real-time dashboard showing campaign and user activity metrics
Robust analytics for tracking clicks and scans on branded links and QR codes
Analyze user cohorts and track retention metrics over time
Visualize and understand the complete path users take from first touch to conversion
Create and customize dashboards to monitor key metrics and KPIs
Measure and track lifetime value metrics across user segments
Create dynamic pivot reports to explore data from multiple dimensions
Predict lifetime value before spending the budget using advanced AI modeling
Attribution(6)
Prove ROI with precise measurement that accurately attributes every conversion
Customize attribution lookback windows for different campaigns and channels
Measure performance and attribute conversions from connected TV and over-the-top platforms
Connect every touchpoint to measure attribution across paid, organic, email, web, and app channels
Track user journeys across devices and web platforms in real-time
Prove organic value in an app-first world with complete visibility into app opens and down-funnel events from organic search
Branding(3)
Transform clunky URLs into clean, branded destinations with higher CTRs
Put your brand in every link using your own custom domains across brands and regions
Get 80% more scans with branded QR codes customized with logos, colors, and shapes
Data Management(3)
Export aggregated data reports in various formats
Experience total data ownership with raw, aggregate, and real-time exports via APIs and integrations
Unified data model providing a single source of truth for all attribution data
Engagement(7)
Preview in-app content before the app store with branded experiences that drive higher click-to-install rates
Route users from web through app store to the right content with customizable banners and interstitials
Route users seamlessly into apps from email, social, ads, web, and SMS, handling 6,000+ edge cases for consistent user experience
Deep link users from email directly to the right place in the app with full attribution
Seamless deep linking that works on iOS even when Private Relay makes it difficult
Create dynamic QR codes that route to relevant in-app content via direct mail, print, and TV campaigns
Make every social click count with links that survive platform quirks across 6,000+ edge cases
Integration(6)
Get verified, direct integrations with every major ad network and SAN needed
Manage integrations with ad networks and partners
Receive conversion data from ad partners via postbacks
Set up custom integrations with non-standard ad partners
Send data to partner platforms via webhooks
Benefit from a global network of certified partners across the mobile ecosystem with verified integrations
Link Management(3)
Create, manage, and archive thousands of branded links without the headache
Maintain integrity across every campaign with link templates, bulk creation tools, and advanced analytics
Enforce consistency at scale with controls for schemas, user access, and tagging
Measurement(3)
Track CTV performance and downstream conversions across every household device
Track and measure user journeys with real-time data across all channels
See true return on ad spend (ROAS) across every paid channel including centralized cost data
Privacy & Compliance(7)
Overcome signal loss with advanced SKAN modeling and optimization
Measure performance while respecting user privacy with full attribution and full privacy
Get full transparency into SKAN data with a strategic partner rather than a black box
Manage SKAdNetwork (SKAN) conversion value mapping with clarity and precision
Get AI-powered recommendations for SKAN conversion value optimization
Predict lifetime value using SKAdNetwork data
Model and handle null conversion value cases in SKAdNetwork
Reporting(1)
Detailed reporting on campaign and user performance across channels
Security(3)
Enterprise-grade security, privacy compliance, and governance you can trust with data encrypted and ISO 27001 certified
Machine learning-powered detection and blocking of sophisticated fraud
Identify and report on fraudulent installs and conversions
Targeting(2)
Retarget with precision using custom audiences built from first-party data
Define and enforce custom validation rules for audience targeting
Tracking(1)
Define and track custom in-app events tailored to your business
Pricing
Basics
- ✓Real-time mobile measurement and reporting
- ✓Multi-touch attribution
- ✓Configurable rich in-app events
- ✓Configurable lookback windows
- ✓Customizable targeting validation rules
- ✓SKAN Conversion Studio
- ✓Single Source of Truth 1.0
- ✓SKAN Null CV modeling
- ✓SKAN CV recommendations
- ✓SKAN LTV Modeling
- ✓Real-time cross-device and web attribution
- ✓Conversion path visualization
- ✓Cohort and retention reports
- ✓Customizable dashboards
- ✓Activity dashboard
- ✓LTV analytics
- ✓Pivot reports
- ✓Performance activity reporting
- ✓Fraud reporting
- ✓Programmatic cohort analytics API
- ✓Aggregated data API
- ✓Aggregated data report export
- ✓Ad partners (Limit of 3)
- ✓Data partner webhooks (Limit of 3)
- ✓Ad partner postbacks (Limit of 3)
- ✓Custom ad partners (Limit of 25)
Essentials
Popular- ✓Real-time mobile measurement and reporting
- ✓Multi-touch attribution
- ✓Configurable rich in-app events
- ✓Configurable lookback windows
- ✓Customizable targeting validation rules
- ✓SKAN Conversion Studio
- ✓Single Source of Truth 1.0
- ✓SKAN Null CV modeling
- ✓SKAN CV recommendations
- ✓SKAN LTV Modeling
- ✓Real-time cross-device and web attribution
- ✓Conversion path visualization
- ✓Cohort and retention reports
- ✓Customizable dashboards
- ✓Activity dashboard
- ✓LTV analytics
- ✓Pivot reports
- ✓Performance activity reporting
- ✓Fraud reporting
- ✓Programmatic cohort analytics API
- ✓Aggregated data API
- ✓Aggregated data report export
- ✓Ad partners (Unlimited)
- ✓Data partner webhooks (Unlimited)
- ✓Ad partner postbacks (Unlimited)
- ✓Custom ad partners (Limit of 25)
Enterprise
- ✓Real-time mobile measurement and reporting
- ✓Multi-touch attribution
- ✓Configurable rich in-app events
- ✓Configurable lookback windows
- ✓Customizable targeting validation rules
- ✓SKAN Conversion Studio
- ✓Single Source of Truth 1.0
- ✓SKAN Null CV modeling
- ✓SKAN CV recommendations
- ✓SKAN LTV Modeling
- ✓Real-time cross-device and web attribution
- ✓Conversion path visualization
- ✓CTV/OTT attribution and measurement
- ✓Cohort and retention reports
- ✓Customizable dashboards
- ✓Activity dashboard
- ✓LTV analytics
- ✓Pivot reports
- ✓Performance activity reporting
- ✓Fraud reporting
- ✓Programmatic cohort analytics API
- ✓Aggregated data API
- ✓Aggregated data report export
- ✓Ad partners (Unlimited)
- ✓Data partner webhooks (Unlimited)
- ✓Ad partner postbacks (Unlimited)
- ✓Custom ad partners (Unlimited)
- ✓Predictive LTV
- ✓Advanced SKAN modeling
- ✓API scalability
Cost Calculator
Pricing data not available for Branch. Check their website for current pricing.
Build vs Buy
Should you build a Branch alternative or buy the subscription? Estimate based on 57 features.
Buy Branch
Better ValueBuild Your Own
Buying Branch saves ~$55,440 over 3 years vs building.
Estimates based on 57 features and a BuildScore of 5/5. Actual costs vary.
Integrations
11 known integrations