Amplitude

amplitude.com
Product Analytics
Weekend Project

Product intelligence platform for data-driven growth

How to Replace Amplitude

Overview

Amplitude is a product analytics platform that helps companies understand user behavior and drive growth through data-driven insights. It enables teams to track, analyze, and act on user interactions across web and mobile applications.

Features

45 features across 17 categories

AI Analytics(2)

North Star InsightsAIPremium

AI-powered recommendations on metrics that drive product growth.

Predictive AnalyticsAIPremium

Forecast user churn, lifetime value, and engagement predictions.

Administration(3)

GovernancePremium

Track data lineage, manage metric definitions, and ensure data quality.

Role-based Access ControlPremium

Manage team permissions and data access with granular role controls.

Workspace Management

Organize projects and data into separate workspaces for teams.

Also in: Notion, Airtable, Smartsheet

Advanced(1)

SQL QueriesPremium

Write custom SQL queries for flexible data exploration and analysis.

Analytics(10)

Cohort Analysis

Compare behaviors across different groups of users with shared characteristics.

Custom MetricsPremium

Define and track calculated metrics derived from raw events.

Frequency Analysis

Analyze how often users perform specific actions in your product.

Funnel Analysis

Visualize and analyze user conversion paths across your product.

Group Analytics

Analyze user behavior at the company or account level.

Impact AnalysisAIPremium

Measure the impact of product changes on key metrics using statistical analysis.

Journey MappingPremium

Visualize complete user journeys across multiple sessions and touchpoints.

Retention Analysis

Measure how users return to your product over time.

User Segmentation

Create behavioral cohorts and segments based on user actions and properties.

User Timeline

View complete chronological history of individual user interactions.

Also in: Hugging Face, Notion, Smartsheet

Attribution(1)

Multi-touch AttributionPremium

Understand how multiple touchpoints contribute to conversions.

Behavioral(2)

HeatmapsPremium

Visualize where users click, hover, and scroll on your web pages.

Session ReplayPremium

Watch recordings of individual user sessions to understand interactions.

Collaboration(1)

Comments and Collaboration

Leave notes and collaborate with team members within dashboards.

Also in: Notion, Airtable, Obsidian

Compliance(1)

Data Privacy ControlsPremium

Manage PII, set data retention policies, and ensure GDPR compliance.

Also in: Insider CDP, Airtable, 1Password

Core(7)

Custom Events

Define and track custom events specific to your business needs.

Event Tracking

Capture and track user interactions and events across all digital touchpoints.

Mobile SDK

Lightweight SDK for iOS and Android event tracking.

Real-time DataPremium

Access streaming event data and metrics as they occur.

Server-side SDKs

SDKs for Python, Node.js, Java, and other backend languages.

User Properties

Store and analyze custom user attributes and demographic data.

Web SDK

JavaScript SDK for tracking events on web applications.

Experimentation(2)

A/B TestingPremium

Run and analyze statistical experiments to validate product decisions.

Feature FlagsPremium

Control feature rollout and release with targeted flag management.

Integration(5)

API Access

Access comprehensive REST APIs for custom integrations and automation.

Cross-platform TrackingPremium

Track users across web, mobile, and other digital channels.

Data Export

Export raw event data and analysis results to external systems.

Reverse ETLPremium

Send analysis results and cohorts back to marketing and sales tools.

Webhook Integration

Send events and data to external systems via webhook endpoints.

Mobile(1)

Mobile App Analytics

Track events and user behavior specific to iOS and Android applications.

Monitoring(1)

Alerts and NotificationsPremium

Set up automated alerts for metric anomalies and threshold breaches.

Reporting(4)

Dashboard Builder

Create custom dashboards to visualize key product metrics and KPIs.

Saved Reports

Create and share recurring analysis reports with your team.

Scheduled ReportsPremium

Automatically generate and email reports on a recurring schedule.

Template Library

Pre-built dashboards and analyses for common use cases.

Security(1)

Single Sign-OnPremium

Enable SSO authentication for secure enterprise access.

Segmentation(2)

Advanced SegmentationPremium

Complex conditional logic for creating sophisticated user segments.

Behavioral CohortsAIPremium

Automatically identify and create segments based on behavioral patterns.

Web(1)

Web Analytics

Comprehensive event tracking and analysis for web applications.

Pricing

Free

Free
  • Basic analytics and up to 10M events per month

Plus

$995/mo
  • For growing teams with advanced analytics

Pro

Popular
$2995/mo
  • Advanced analytics
  • experimentation
  • and insights

Enterprise

Contact Sales
  • Custom solutions with dedicated support

Cost Calculator

Keep Paying Amplitude

Monthly$995/mo
Yearly$11.9k/yr
5-Year Total$59.7k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $11.7k
SaaS
$11.9k
DIY
$240
3 YearsSave $35.1k
SaaS
$35.8k
DIY
$720
5 YearsSave $58.5k
SaaS
$59.7k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 45 features at very easy complexity.

Build vs Buy

Should you build a Amplitude alternative or buy the subscription? Estimate based on 45 features.

Buy Amplitude

Monthly cost$9,950/mo
3-year total$358,200
Time to deployDays

Build Your Own

Better Value
Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Building could save ~$321,240 over 3 years.

Estimates based on 45 features and a BuildScore of 5/5. Actual costs vary.

Integrations

26 known integrations