Kochava
kochava.comBuild Difficulty: 4/5
A few focused days to build a solid replacement
Omnichannel measurement for advertisers and publishers
How to Replace KochavaOverview
Features
75 features across 17 categories
AI(8)
AI agents for autonomous marketing task execution and optimization
Machine learning-based keyword suggestions for search ads campaigns
Machine learning-based fraud detection and prevention across all channels
AI-powered automation tools for campaign management and optimization
AI-powered hub for marketers and digital professionals combining measurement insights
AI-assisted budget allocation and optimization planning
AI-powered prediction of users likely to churn
AI-powered campaign management and automation platform for Apple Search Ads
Analytics(18)
Statistical testing framework for campaign experiments and optimization
Track and measure in-app advertising revenue
Next-generation marketing mix modeling platform designed for privacy-first, aggregated data
Track media costs across integrated partners
Analytics across multiple apps and platforms in real-time
Define and track custom user events specific to business needs
Advanced keyword performance analysis and insights
Free analytics platform for mobile apps with core measurement features
Measure true incremental impact of marketing campaigns
Track app installs and standard post-install user events
Modern MMM for optimizing media mix and budget allocation
Aggregate media costs from multiple partners and channels
Industry benchmark data and media performance insights
Raw data query capabilities for custom analysis
Real-time dashboard and analytics for immediate performance insights
Comprehensive reporting dashboard with customizable views and metrics
Measure and optimize customer lifetime value
Track app uninstall events and user churn patterns
Attribution(5)
Customize attribution models and window configuration by partner or tracker
Multi-touch attribution across mobile app channels
Attribution measurement for owned marketing channels
Multi-touch attribution for paid media campaigns
Support for Apple's SKAdNetwork and attribution framework
Audience Management(2)
Export user audiences and segments from analytics for activation
Create and activate dynamic audience segments based on user behavior and data
Automation(1)
Set automated rules and receive alerts for key metrics and anomalies
Channel-Specific(9)
Optimization solutions specifically for Apple Ads campaigns
Measurement for gaming consoles and platforms
Measurement for IoT devices including VR, smart watches, and smart home
Measurement for linear and advanced television channels
Cross-platform mobile measurement for major mobile operating systems
Out-of-home and digital out-of-home advertising measurement
Measurement and attribution for over-the-top and connected TV channels
SmartLinks technology adapted for connected TV and OTT channels
Attribution and measurement for web channels
Data Management(4)
Blockchain technology for data transparency and verification
Custom extract, transform, load (ETL) processes and data postbacks
Configurable data retention policies
Import historical traffic and conversion data
Deep Linking(6)
Support for Apple App Clips and Google Instant Apps
Create branded deep links with custom domain names
Deep linking that works even if the app is not yet installed
Advanced deep linking capabilities across multiple platforms
Integration with Firebase Dynamic Links for cross-platform deep linking
Support for universal links and app links for seamless app routing
Fraud Prevention(5)
Customized fraud prevention strategies tailored to specific business needs
Create custom fraud rules and blocklists based on business needs
Customizable fraud prevention console for setting rules and monitoring
Pre-built database of known fraudulent traffic sources
Verification tools to validate traffic authenticity
Identity(1)
Cross-device identity matching and resolution for omnichannel measurement
Integration(2)
Send attribution and conversion data back to media partners and third-party systems
Authentication mechanism for SDK-based event tracking
Planning(2)
Tools for planning media spend and channel allocation
Modeling tool to test and plan various marketing scenarios
Privacy(2)
GDPR and CCPA compliant consent management for privacy regulations
User privacy preference management and compliance tracking
Publisher Tools(2)
Supply performance system for premium publishers to measure and optimize outcomes
Analytics and insights platform designed for publishers
Reporting(1)
Granular, row-level data access in reports
Services(1)
Expert consulting services for custom research, strategies, and data analysis
User Engagement(6)
Deep link technology to drive user engagement and app adoption
Context-aware deep linking that adapts to user and device state
QR code generation and tracking for offline-to-online user acquisition
Tools to re-engage dormant or inactive users
Combination of deep linking and QR code technology for multi-channel engagement
Track and optimize user journeys from web to app experiences
Pricing
Free App Analytics®
- ✓Measurement & Analytics (Mobile & CTV)
- ✓Install & Standard Post-Install Event Tracking
- ✓Paid Media Attribution (Self-Attributing Networks)
- ✓Owned Media Attribution
- ✓Media Planning
- ✓SKAN/AAK Support on iOS
- ✓A/B/n Testing
- ✓Summary Performance Reports
- ✓SmartLinks (Deep Linking + QR Codes)
- ✓AI-Powered Ad Fraud Prevention
- ✓GDPR & CCPA Consent Management
Foundation
- ✓Everything in Free App Analytics®
- ✓Measurement & Analytics (Mobile, CTV & Web)
- ✓Custom Post-Install Event Tracking
- ✓Paid Media Attribution (All Integrated Partners)
- ✓Media Cost Aggregation
- ✓IdentityLink® (Cross-Device Identity Resolution)
- ✓Configurable Attribution (By Partner)
- ✓Enhanced Multi-Platform Deep Linking
- ✓Support for Universal Links & App Links
- ✓Row-Level Reporting
- ✓Audience Export from Analytics
Enterprise
Popular- ✓Everything in Foundation
- ✓Measurement & Analytics (All Connected Devices)
- ✓Configurable Attribution (By Partner & Tracker)
- ✓Dynamic Audience Segmentation & Activation
- ✓Ad Revenue Measurement
- ✓AI-Powered Predictive Churn
- ✓Fraud Console & Custom Fraud Prevention
- ✓Raw Data Query (Unlimited Queries/month)
- ✓Custom Data ETL & Postbacks
Foundry® Strategic Services
- ✓Hourly & project-based consulting
- ✓Marketing Strategy Consulting
- ✓Advanced Measurement
- ✓Incremental Lift Studies
- ✓Custom Fraud Mitigation
- ✓Custom research and strategies
Atlas Performance
- ✓CPM rates based on transaction volume
- ✓Outcomes Measurement
- ✓Performance Optimization
- ✓Data Connections Hub
- ✓Media Delivery & Outcomes Reporting
- ✓Agentic AI Orchestration
Search Ads Maven by Kochava
- ✓Flexible Plans based on Apple Ads spend
- ✓AI-Powered Automation Studio
- ✓Automated Rules and Alerting
- ✓MMP Integration for Custom Goal Optimization
- ✓Enhanced Keyword Intelligence
- ✓AI Keyword Suggestions
Marketing Mix Modeling by Kochava
- ✓Custom Pricing based on app models and ad spend
- ✓Best-in-Class MMM Learning Models
- ✓Optimized Budget Planning
- ✓Powerful Scenario Planner
- ✓Integration Support for Kochava and All Other MMPs
- ✓Works on Privacy-First, Aggregated Data
Cost Calculator
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Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 75 features at easy complexity.
Build vs Buy
Should you build a Kochava alternative or buy the subscription? Estimate based on 75 features.
Buy Kochava
Build Your Own
Better ValueBuilding could save ~$87,600 over 3 years.
Estimates based on 75 features and a BuildScore of 4/5. Actual costs vary.
Integrations
11 known integrations