Kochava vs Marin Software
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 53) and fewer integrations (11 vs 23). Both start at $500/mo. Kochava has 73 unique features while Marin Software has 51 unique features, with 2 features in common.
| Kochava | Marin Software | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 53 |
| AI-Powered Features | 12 | 13 |
| Starting Price | $500/mo | $500/mo |
| Pricing Tiers | 7 | 3 |
| Integrations | 11 | 23 |
| Shared Features | 2 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 100% |
Feature Comparison by Category
AI (8 vs 5)
| Feature | Kochava | Marin Software |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Integrative AI Hub - StationOne | ||
| Marin Advisor | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Analytics (18 vs 0)
| Feature | Kochava | Marin Software |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Attribution (5 vs 2)
| Feature | Kochava | Marin Software |
|---|---|---|
| Amazon Attribution | ||
| Configurable Attribution | ||
| Marin Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 1)
| Feature | Kochava | Marin Software |
|---|---|---|
| Audience Export from Analytics | ||
| Audience Hub | ||
| Dynamic Audience Activation |
Automation (1 vs 9)
| Feature | Kochava | Marin Software |
|---|---|---|
| Ad Study Automation | ||
| Automated Rules and Alerting | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-edit | ||
| Rules & Templates | ||
| Scheduled Actions |
Bidding (0 vs 8)
| Feature | Kochava | Marin Software |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (0 vs 2)
| Feature | Kochava | Marin Software |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Channel-Specific (9 vs 0)
| Feature | Kochava | Marin Software |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Data Management (4 vs 2)
| Feature | Kochava | Marin Software |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import | ||
| Intraday Data |
Deep Linking (6 vs 0)
| Feature | Kochava | Marin Software |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Ecommerce (0 vs 1)
| Feature | Kochava | Marin Software |
|---|---|---|
| SmartFeed |
Enterprise (0 vs 1)
| Feature | Kochava | Marin Software |
|---|---|---|
| Scale |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Marin Software |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Marin Software |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 4)
| Feature | Kochava | Marin Software |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Data Postbacks | ||
| Publisher Integrations | ||
| Revenue Connect | ||
| SDK Install & Event Authentication |
Planning (2 vs 1)
| Feature | Kochava | Marin Software |
|---|---|---|
| Marketing Calendar | ||
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Marin Software |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (2 vs 0)
| Feature | Kochava | Marin Software |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 13)
| Feature | Kochava | Marin Software |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Reporting | ||
| Reporting by Device | ||
| Row-Level Reporting | ||
| Saved Views | ||
| Shareable Dashboards |
Services (1 vs 2)
| Feature | Kochava | Marin Software |
|---|---|---|
| Foundry Strategic Consulting | ||
| Managed Services | ||
| Marin for Agencies |
Social Media (0 vs 1)
| Feature | Kochava | Marin Software |
|---|---|---|
| Message Booster |
Tracking (0 vs 1)
| Feature | Kochava | Marin Software |
|---|---|---|
| URL Builder |
User Engagement (6 vs 0)
| Feature | Kochava | Marin Software |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Kochava (73)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 53 more unique features
Only in Marin Software (51)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 31 more unique features
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