Marin Software
marinsoftware.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
AI-first performance marketing platform that plans, optimizes, and learns with every campaign
How to Replace Marin SoftwareOverview
Features
53 features across 15 categories
AI(5)
AI-powered automated alerting for any performance deviations
Use predictive model to determine the right level of marketing investment
Better forecasts equal better results
Identify opportunities with custom AI-powered insights
Your PPC accounts plus ChatGPT plus Marin's expertise
Attribution(2)
Easily monitor Search, Social spend, and Amazon conversions
Measure conversions and revenue with a first-party pixel
Audience Management(1)
Create custom audiences across search and social in one place
Automation(9)
Automated ad study management and optimization
Bulk upload capabilities for campaign management
Automated campaign creation and management
Create campaigns automatically based on a data feed
Keyword expansion for search and ecommerce
Build advanced optimizations that boost performance and save time
Quickly and easily make changes across accounts and publishers
Rules and templates for Meta campaign management
Launch and pause campaigns across publishers on your timeline
Bidding(8)
Automatically bid to maintain a preferred impression share or rate
Coordinate bidding strategies across different brands
Incorporate first-party signals and inventory levels into bidding algorithms
Automatically adjust bids to changing conversion values
Optimize to actual business value across the complete customer journey
Automatically adjust bids based on inventory levels
Improve campaign performance with independent, flexible bidding
Incorporate media spend into your bidding decisions
Budget Management(2)
Manage budgets at scale without overspending or stress
Maximize ROAS with dynamic allocation of media spend
Data Management(2)
Simplify year-over-year analysis with unlimited data retention
Keep up to date with the most recent available data
Ecommerce(1)
Take control of your inventory feed for better performance
Enterprise(1)
Powerful tools for large programs and agencies in one unified platform
Integration(4)
Connect your data to your BI platform, Excel, and Google Sheets
Link your CRM conversion data to Google and Facebook
Easily unify data across all your publishers and accounts
Integrate revenue and conversions with publisher cost data
Planning(1)
Understand and optimize the impact of promotional events
Reporting(13)
Analyze at the speed of thought across your accounts with Analytics to Action workflow
Ask questions and make changes in the same workflow
Automatically apply dimension labels for custom reporting
Understand the benefit of Marin's automation on revenue and spend
Understand what's up and down with change columns
Visualize performance-intensive data sets more efficiently
Define custom metrics to match your business needs
Roll up and track performance and campaign data across channels
Ask questions of your data with powerful filters
Access your data with powerful reporting options
Understand performance across different device types
Ensure consistent reporting across team members and accounts
Instant reporting with flexible, shareable dashboards
Services(2)
Expand your in-house performance marketing expertise
Give your team an unfair advantage and deliver exceptional results with fewer FTE per client
Tracking(1)
Simplify the management of URL tracking parameters
Pricing
Connect
- ✓5 Data Sources
- ✓Month-to-Month Contract
- ✓90 days Backfill
- ✓Search integrations (Google, Bing, Yahoo Japan, Apple Search Ads)
- ✓Social integrations (Meta, LinkedIn, Snap, Pinterest, TikTok)
- ✓Retail integrations (Amazon, Instacart, Criteo, CitrusAd, Walmart)
- ✓Display/Other integrations (Criteo, Yahoo DSP, Amazon DSP, Taboola)
- ✓Revenue Data with non-API publishers
- ✓Google Analytics
- ✓CRM Integrations
- ✓Offline Orders Upload by Order ID
- ✓Call Tracking
- ✓Returns
- ✓Excel / Google Sheets export
- ✓Analytics Grid
- ✓In-app Dashboards
- ✓Dimensions (Automated Pivot Tables)
- ✓Automated Alerts
- ✓Custom Columns
- ✓Unlimited Object Limits
- ✓24 months Data Retention
- ✓Daily Data Refresh
- ✓Unlimited Users
- ✓Customer Accounts
- ✓User Permissioning
- ✓Multiple Conversion Events/Types
Ascend
- ✓Unlimited Data Sources
- ✓12 months Contract Term
- ✓365 days Backfill
- ✓Search integrations
- ✓Social integrations
- ✓Retail integrations
- ✓Display/Other integrations
- ✓Revenue Data
- ✓Marin Attribution
- ✓Revenue Uploads
- ✓CRM Integrations
- ✓Offline Orders Upload by Order ID
- ✓Call Tracking
- ✓Returns
- ✓Excel / Google Sheets export
- ✓BI / Data Warehouse (via AWS)
- ✓UTM Tagging
- ✓Analytics Grid
- ✓In-app Dashboards
- ✓Dimensions
- ✓Automated Alerts
- ✓Custom Columns
- ✓White Labeling
- ✓Currency Conversion & Localization
- ✓Unlimited Object Limits
- ✓36 months Data Retention
- ✓Intraday Data Refresh
- ✓Unlimited Users
- ✓Customer Accounts
- ✓User Permissioning
- ✓Single Sign-on
- ✓Multiple Conversion Events/Types
- ✓Bidding (Preview)
- ✓Automated Budget Pacing (Preview)
- ✓Dynamic Allocation (Preview)
- ✓AI-powered Forecasting (Preview)
- ✓Insights (Preview)
- ✓Dynamic Actions
- ✓Keyword Expansion for Search & Ecommerce
- ✓Ad Study Automation
- ✓Campaign Creation
- ✓Analytics to Action
- ✓Multi-edit and bulk sheets
- ✓Bulk Uploads
- ✓Marin Scripts
- ✓Dynamic Campaigns
- ✓Rules & Templates (Meta)
- ✓Message Booster
One
- ✓Unlimited Data Sources
- ✓12 months Contract Term
- ✓365 days Backfill
- ✓Search integrations
- ✓Social integrations
- ✓Retail integrations
- ✓Display/Other integrations
- ✓Revenue Data
- ✓Marin Attribution
- ✓Revenue Uploads
- ✓CRM Integrations
- ✓Offline Orders Upload by Order ID
- ✓Call Tracking
- ✓Returns
- ✓Excel / Google Sheets export
- ✓BI / Data Warehouse (via AWS)
- ✓UTM Tagging
- ✓Analytics Grid
- ✓In-app Dashboards
- ✓Dimensions
- ✓Automated Alerts
- ✓Custom Columns
- ✓White Labeling
- ✓Currency Conversion & Localization
- ✓Unlimited Object Limits
- ✓48 months Data Retention
- ✓Intraday Data Refresh
- ✓Unlimited Users
- ✓Customer Accounts
- ✓User Permissioning
- ✓Single Sign-on
- ✓Multiple Conversion Events/Types
- ✓Bidding
- ✓Automated Budget Pacing
- ✓Dynamic Allocation
- ✓AI-powered Forecasting
- ✓Insights
- ✓Dynamic Actions
- ✓Keyword Expansion for Search & Ecommerce
- ✓Ad Study Automation
- ✓Campaign Creation
- ✓Analytics to Action
- ✓Multi-edit and bulk sheets
- ✓Bulk Uploads
- ✓Marin Scripts
- ✓Dynamic Campaigns
- ✓Rules & Templates (Meta)
- ✓Message Booster
Cost Calculator
Keep Paying Marin Software
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 53 features at very easy complexity.
Build vs Buy
Should you build a Marin Software alternative or buy the subscription? Estimate based on 53 features.
Buy Marin Software
Build Your Own
Better ValueBuilding could save ~$124,560 over 3 years.
Estimates based on 53 features and a BuildScore of 5/5. Actual costs vary.
Integrations
23 known integrations