SaaSipedia

Taboola

taboola.com
Marketing Automation
Weekend Project

Performance Beyond Search and Social

How to Replace Taboola
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Taboola is a performance advertising platform that delivers measurable outcomes through specialized AI and diverse inventory. It helps businesses grow through conversion-focused advertising technology powered by 17 years of unique publisher data, reaching audiences across trusted media properties beyond traditional search and social channels.

Features

12 features across 11 categories

AI(1)

Specialized Performance AIAI

AI-powered targeting and optimization driven by 17 years of unique publisher data to deliver highly-targeted, scalable ads that maximize ROI and drive growth

Also in: monday.com, Notion, Airtable

Analytics & Reporting(1)

Measurable Outcomes

Delivers measurable outcomes at scale regardless of performance goals

Also in: Ivanti, Ramp, Stampli

Brand Safety(1)

Brand Suitability Tools

Tools to ensure ads appear on trusted media properties with appropriate brand alignment

Also in: Microsoft Advertising, Magnite, Magnite

Campaign Management(1)

Intuitive Campaign Management

Powerful, user-friendly tools with high transparency and control for seamless campaign management and optimization

Also in: Sendible, Moosend, Lytics

Campaign Strategy(1)

Performance Funnel Stages

Focus on conversion and action stages including awareness, consideration, intent, prospecting, and action conversion targeting

Also in: LinkedIn Ads

Conversion(1)

Purchase Conversion

Drive online purchases by converting readers into active buyers, transforming casual browsers into committed customers

Also in: Vimeo Business, Vidyard, FlexClip

Creative(1)

Ad Creative Solutions

Tailored creative solutions, seamless asset creation, and brand suitability tools to optimize campaigns and drive impactful results

Also in: Infillion MediaMath, StackAdapt, Quantcast

Engagement(1)

Engagement OptimizationAI

Increase website engagement by attracting users who are most likely to connect with a brand or product

Also in: Klaviyo, Iterable, Internal-io

Inventory(1)

Diverse Inventory and Placement Types

Access to diverse inventory across all placement types with scale that moves the needle

Lead Generation(1)

Lead Generation

Drive new leads, get email signups, reach potential customers, and share exciting offers directly

Targeting(2)

1st Party Audience Targeting SolutionsAI

Leverage scale, first-party data, AI, and privacy-focused technology to connect with the right audiences and drive performance

Retargeting

Retargeting capabilities to re-engage previous website visitors with performance optimization

Cost Calculator

Pricing data not available for Taboola. Check their website for current pricing.

Build vs Buy

Should you build a Taboola alternative or buy the subscription? Estimate based on 12 features.

Buy Taboola

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Taboola saves ~$18,480 over 3 years vs building.

Estimates based on 12 features and a BuildScore of 5/5. Actual costs vary.