Infillion MediaMath

Intelligent, AI-driven optimization engine that learns and acts in real time with full transparency and visibility into every signal and decision

Every signal and decision is visible from bid to budget with no black boxes or guesswork

Agentic activation method for campaign management with AI-powered automation

Create and activate lookalike audiences based on first-party data

Opt-in location and survey data for zero- and first-party precision targeting

Integrate and build freely using custom data, logic, and tools to create custom workflows and automations

Switch between managed, self-serve, or agentic modes instantly as teams scale without disrupting campaigns

Seamlessly run campaigns across video, display, audio, CTV, and digital out-of-home channels

World-class creative as-a-service to build interactive experiences that drive measurable brand and performance results

Proprietary, high-impact format delivering 25-40% higher recall and 2x engagement versus industry norms

Custom solutions extending enterprise technology foundation enabling retail, commerce media networks, brands, and agencies to leverage composable adtech infrastructure

U.S. individuals mapped deterministically across devices and channels

Interoperable identity across UID2, RampID, ID5, and more

Privacy-safe identity spine that connects people, households, and behaviors across every screen

Layer CRM data for audience activation and targeting

Seamlessly plug in identity, data, and measurement partners for end-to-end interoperability

Activate campaigns through REST APIs for complete programmatic control and flexibility

Footfall attribution powered by first-party location data showing who visits, where, and for how long

Measure any outcome with trusted partners from brand lift to sales impact for complete closed-loop view of performance

Real-time brand lift measured directly within ads through zero-party surveys with no extra tags or guesswork

Automatically shifts spend to what's working in-flight based on real-time performance signals

Category-defining tech arranged into customizable components allowing users to connect what they have, plug in what they need, and leave the rest behind

Unified, cookieless framework for identity and measurement

Transparent, always-on performance data updated three times daily for continuous optimization

Understand which variables move ROI, CPA, and engagement metrics

Purpose-built marketplaces around verticals, KPIs, and tentpole events for easier activation and proven outcomes

User interface access for campaign management and workflow configuration