Lotame

lotame.com
Marketing Automation
Weekend Project

Digital marketers use Lotame to connect customer data, enrich audiences for insights and scale, and address consumers across channels

How to Replace Lotame

Overview

Lotame is a data curation and identity solutions platform that helps digital marketers connect, enrich, and activate audience data across channels. With 20 years of data expertise spanning 109 countries, it enables agencies and brands to own their advertising outcomes through trusted, verified audiences and smarter targeting capabilities.

Features

13 features across 12 categories

Advertising(1)

Private Marketplace (PMP) CurationPremium

Get all the upside of advertising via Private Marketplace minus the operational headaches with Data Empowered Curated Marketplaces

Analytics & Reporting(1)

Audience InsightsPremium

Easily compare audiences, create charts, and improve decision-making

Also in: Ivanti, Ramp, Stampli

Audience Management(2)

Audience Creation & ModelingAIPremium

Expand audiences for prospecting and monetization with trusted data sources, AI/machine learning and lookalikes

Audience EnrichmentPremium

Expand and enrich target audiences with scalable, trusted partner data

Audience Targeting(1)

Curated MarketplacesPremium

Finding your audience on the open web with insight-driven bespoke audiences matched to trusted media supply and continuously optimized to achieve advertising KPIs

Collaboration(1)

Collaboration: Insights & TargetingPremium

Collaborate directly with data providers and media owners in a privacy-safe way

Also in: Notion, Airtable, Obsidian

Data Collaboration(1)

Spherical PlatformPremium

Data collaboration platform that helps marketers connect, enrich, and activate audience data for unlimited addressability and unfettered advertising performance

Data Management(1)

First-Party Data Onboarding & ManagementPremium

Connect fragmented marketing and advertising data for a panoramic view of customers

Also in: monday.com, Notion, Airtable

Data Marketplace(1)

Lotame Data ExchangePremium

Trusted marketplace providing rich, accurate data for enrichment, insights, targeting, and more with regional differences and consumer nuances

Identity(1)

Identity Resolution & ActivationPremium

Safeguard addressable advertising and measurement with the market leader in identity

Integrations(1)

Partner ConnectionsPremium

100+ connections with major players across adtech, social, CTV, and more to remove friction

Revenue Optimization(1)

Revenue & MonetizationPremium

Media owners show off high-value traffic by creating first-party audiences that buyers can't get elsewhere

Video Advertising(1)

CTV TargetingPremium

Deliver high-impact video ads to existing or next best customer in the fastest-growing major ad channel

Cost Calculator

Pricing data not available for Lotame. Check their website for current pricing.

Build vs Buy

Should you build a Lotame alternative or buy the subscription? Estimate based on 13 features.

Buy Lotame

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Lotame saves ~$18,480 over 3 years vs building.

Estimates based on 13 features and a BuildScore of 5/5. Actual costs vary.

Integrations

3 known integrations

CTV platformsMajor adtech playersSocial platforms