SaaSipedia

Google Marketing Platform

marketingplatform.google.com
Marketing Automation
Weekend Project

Unified advertising and analytics platform for smarter marketing and better results

How to Replace Google Marketing Platform
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Google Marketing Platform is a unified advertising and analytics solution that combines multiple marketing tools into one integrated environment. It enables marketers of all sizes to understand customers, manage campaigns, and deliver better marketing results through audience insights, real-time data, and seamless collaboration.

Features

12 features across 9 categories

Advertising(1)

Display & Video 360Premium

Reach today's always-connected audiences wherever they are

Also in: Unbounce, Meta for Business, Liftoff

Analytics(4)

Analytics

Understand your customers so you can deliver better experiences

App Analytics

Analytics tools for mobile app performance

Audience Insights

See audience insights to make informed marketing decisions

Site Analytics

Analytics tools for website and app performance

Also in: Hugging Face, Notion, Smartsheet

Asset Management(1)

Creative Management

View and manage creative assets across campaigns

Also in: MuleSoft, Ivanti, ManageEngine

Campaign Management(1)

Campaign Manager 360Premium

Get a complete view of all your digital media campaigns

Also in: Sendible, Moosend, Lytics

Data Management(1)

Data Control

Control how data is used in Google Analytics

Also in: monday.com, Notion, Airtable

Reporting(1)

Real-time Reporting

Access real-time data and make changes almost instantly

Also in: monday.com, Smartsheet, 1Password

Search Advertising(1)

Search Ads 360Premium

Get real-time data and unified insights for your search campaigns

Also in: Microsoft Advertising, Microsoft Advertising

Tag Management(1)

Tag Manager

Manage all your tags without editing code

Also in: Matomo

Testing & Optimization(1)

Integrated Testing

Intuitive testing capabilities for optimization

Cost Calculator

Pricing data not available for Google Marketing Platform. Check their website for current pricing.

Build vs Buy

Should you build a Google Marketing Platform alternative or buy the subscription? Estimate based on 12 features.

Buy Google Marketing Platform

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Google Marketing Platform saves ~$18,480 over 3 years vs building.

Estimates based on 12 features and a BuildScore of 5/5. Actual costs vary.

Integrations

1 known integrations

Google Cloud