Microsoft Advertising

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Marketing Automation
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Experience new growth possibilities with Microsoft Advertising today

How to Replace Microsoft Advertising

Overview

Microsoft Advertising is an end-to-end digital marketing platform that empowers advertisers and publishers to reach billions of people online. It leverages Microsoft's Bing and Edge browsers, generative AI technology, and exclusive partnerships to deliver powerful advertising solutions across search, display, video, retail, and gaming channels.

Features

17 features across 16 categories

AI Assistance(1)

Copilot in the Microsoft Advertising PlatformAIPremium

AI companion for creating high-quality marketing easily and efficiently, guiding users through campaign creation and answering questions along the way

AI Technology(1)

Generative AI IntegrationAI

Microsoft integrates generative AI directly into products to help create captivating campaigns that capture attention and deliver exceptional results

Analytics & Reporting(1)

Campaign Analytics

Create and manage campaigns, optimize ads to reach the right audience at the right time, and drive performance to meet advertising goals

Also in: Ivanti, Ramp, Stampli

Brand Safety(1)

Brand-Safe Environments

Connect to potential customers across Microsoft's trusted and brand-safe environment with premium publishers in global marketplace

Campaign Management(1)

Performance Max

Create and manage campaigns, optimize ads to reach the right audience at the right time, and drive performance to meet advertising goals across the entire Microsoft Advertising Network

Display Advertising(1)

Display Ads

Tap into global audiences with display and native ads in brand-safe environments across MSN, Microsoft Edge, Outlook and Microsoft Casual Games

E-commerce Advertising(1)

Retail Ads

Reach people ready to buy products with ad placements in search engine results and retail sites

Gaming Advertising(1)

Gaming Solutions

In-game advertising opportunities across major gaming surfaces, enabling brands to reach players wherever they play

Inventory Management(1)

Curate

Create curated inventory packages for advertisers

Programmatic(1)

Programmatic Advertising

Innovative programmatic offerings for both advertisers and publishers to expand reach and maximize inventory value

Publisher Tools(1)

Microsoft Monetize

Publishers can maximize the value of their inventory with monetization solutions

Retail Marketing(1)

Retail Media

Drive brand awareness and product sales through retail media solutions

Search Advertising(2)

Dynamic Search AdsAI

Automated search ads that dynamically generate headlines and landing pages based on website content

Search Ads

Help drive sales with users actively searching for products or services on Bing, Yahoo, DuckDuckGo, and other search engines within Microsoft's extensive network and key partnerships

Sustainability(1)

Microsoft Invest

Platform to help brands lower carbon emissions while managing advertising campaigns

Targeting(1)

Audience Targeting

Reach the right audience across their digital life through rich ad experiences, consumer intelligence and expansive network with exclusive partnerships

Video Advertising(1)

Video & Connected TV Ads

Engage audiences with compelling video content that seamlessly connects with viewers across Microsoft properties and publisher partners, including Netflix, Max, Hulu, Roku, and discovery+

Cost Calculator

Pricing data not available for Microsoft Advertising. Check their website for current pricing.

Build vs Buy

Should you build a Microsoft Advertising alternative or buy the subscription? Estimate based on 17 features.

Buy Microsoft Advertising

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Microsoft Advertising saves ~$18,480 over 3 years vs building.

Estimates based on 17 features and a BuildScore of 5/5. Actual costs vary.

Integrations

13 known integrations

Bing Search EngineDiscovery+DuckDuckGoEcosiaHuluMaxMicrosoft Casual GamesMicrosoft EdgeMSNNetflixOutlookRokuYahoo