Microsoft Advertising

about.ads.microsoft.com
Marketing Automation
Weekend Project

End-to-End Digital Marketing Solutions for Advertisers and Publishers

How to Replace Microsoft Advertising

Overview

Microsoft Advertising is a comprehensive digital advertising platform that empowers growth by helping advertisers reach billions of people online through multiple channels including search, display, video, and retail. It leverages Microsoft's Bing and Edge powered by generative AI, along with exclusive partnerships like Netflix, Ecosia, DuckDuckGo, and Yahoo to connect brands with relevant audiences across their digital journey.

Features

16 features across 14 categories

AI Marketing Assistant(1)

Copilot in the Microsoft Advertising PlatformAI

AI companion for creating high-quality marketing easily and efficiently, guiding users through campaign creation and answering questions

AI Technology(1)

Generative AI IntegrationAI

Generative AI integrated directly into products to create captivating campaigns that capture attention and deliver results

Agency Tools(1)

Microsoft Advertising Agency Center

Resources and support for agencies managing Microsoft Advertising campaigns

Analytics(1)

Consumer Intelligence

Rich consumer data and insights to reach relevant audiences with targeted campaigns

Also in: Hugging Face, Notion, Smartsheet

Campaign Management(1)

Performance Max

Create and manage campaigns, optimize ads to reach the right audience at the right time, and drive performance to meet advertising goals across the entire Microsoft Advertising Network

Display Advertising(1)

Display Ads

Tap into global audiences with display and native ads in brand-safe environments across MSN, Microsoft Edge, Outlook and Microsoft Casual Games

Gaming Advertising(1)

Gaming Solutions

In-game advertising opportunities across major gaming surfaces, enabling brands to reach players wherever they play

Inventory Management(1)

Curate

Create curated inventory packages for advertisers and publishers

Learning Resources(1)

Training and Certification

Educational resources to help users unlock their potential with Microsoft Advertising

Programmatic(1)

Programmatic Advertising

Innovative programmatic offerings for both advertisers and publishers to expand reach and maximize inventory value

Publisher Tools(1)

Microsoft Monetize

Publishers can maximize the value of their inventory with programmatic offerings

Retail Advertising(2)

Retail Ads

Reach people ready to buy products with ad placements in search engine results and retail sites

Retail Media

Drive brand awareness and product sales through retail media channels

Search Advertising(2)

Dynamic Search AdsAI

Automated search ads that dynamically generate headlines and landing pages based on website content

Search Ads

Help drive sales with users actively searching for products or services on Bing, Yahoo, DuckDuckGo, and other search engines within Microsoft's extensive network

Video Advertising(1)

Video and Connected TV Ads

Engage audiences with compelling video content across Microsoft properties and publisher partners, including Netflix, Max, Hulu, Roku, and discovery+

Cost Calculator

Pricing data not available for Microsoft Advertising. Check their website for current pricing.

Build vs Buy

Should you build a Microsoft Advertising alternative or buy the subscription? Estimate based on 16 features.

Buy Microsoft Advertising

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Microsoft Advertising saves ~$18,480 over 3 years vs building.

Estimates based on 16 features and a BuildScore of 5/5. Actual costs vary.

Integrations

13 known integrations

BingDiscovery+DuckDuckGoEcosiaHuluMaxMicrosoft Casual GamesMicrosoft EdgeMSNNetflixOutlookRokuYahoo