Replacement Guide

How to Build Your Own Microsoft Advertising

Replace Microsoft Advertising with a custom build. End-to-End Digital Marketing Solutions for Advertisers and Publishers

Weekend Project
16 features13 integrationsOne weekend

Estimated Timeline

Based on 16 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 8 categories. See all 16 features

Retail Advertising(2 features)

Retail Ads

Reach people ready to buy products with ad placements in search engine results and retail sites

Retail Media

Drive brand awareness and product sales through retail media channels

Search Advertising(2 features)

Dynamic Search AdsAI

Automated search ads that dynamically generate headlines and landing pages based on website content

Search Ads

Help drive sales with users actively searching for products or services on Bing, Yahoo, DuckDuckGo, and other search engines within Microsoft's extensive network

Agency Tools(1 features)

Microsoft Advertising Agency Center

Resources and support for agencies managing Microsoft Advertising campaigns

AI Marketing Assistant(1 features)

Copilot in the Microsoft Advertising PlatformAI

AI companion for creating high-quality marketing easily and efficiently, guiding users through campaign creation and answering questions

AI Technology(1 features)

Generative AI IntegrationAI

Generative AI integrated directly into products to create captivating campaigns that capture attention and deliver results

Analytics(1 features)

Consumer Intelligence

Rich consumer data and insights to reach relevant audiences with targeted campaigns

Campaign Management(1 features)

Performance Max

Create and manage campaigns, optimize ads to reach the right audience at the right time, and drive performance to meet advertising goals across the entire Microsoft Advertising Network

Display Advertising(1 features)

Display Ads

Tap into global audiences with display and native ads in brand-safe environments across MSN, Microsoft Edge, Outlook and Microsoft Casual Games

Cost Calculator

Pricing data not available for Microsoft Advertising. Check their website for current pricing.

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