SaaSipedia

Magnite

telaria.com
Marketing Automation
Weekend Project

The Largest Independent Sell-Side Advertising Company

How to Replace Magnite
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Magnite is a modular ad platform that enables media owners to drive durable revenue and allows buyers and agencies to curate premium inventory across every screen. The platform provides comprehensive advertising solutions spanning streaming, online video, display, and audio formats with a focus on privacy, brand safety, and transparency.

Features

28 features across 12 categories

AI(2)

Deep Learning IntegrationAI

Deep learning technology for real-time curation and optimization

Seller AgentAI

AI-powered agent to assist media owners in optimizing sales

Also in: monday.com, Notion, Airtable

Advertising Format(10)

Audio Advertising

Audio format advertising across platforms

AVOD Support

Ad-supported video on demand advertising solutions

CTV Advertising

Connected TV advertising capabilities for premium inventory

Display Advertising

Display format advertising capabilities

Live Streaming Support

Advertising solutions for live streaming content and live sports

Omnichannel Advertising

Cross-channel advertising capabilities across all screens

Performance TV

Performance-focused TV advertising solutions

Retail Media

Advertising solutions for retail media networks

Streaming Advertising

Advertising solutions for streaming platforms and OTT content

Video Advertising

Online video advertising solutions across formats

Also in: Magnite

Brand Safety(2)

Brand Safety

Advanced brand protection and safety features

DV+

Brand protection and verification capabilities

Also in: Microsoft Advertising, Magnite, Taboola

Buying Tools(2)

PMP (Private Marketplace)

Private marketplace for premium inventory curation

Programmatic Buying

Programmatic advertising buying platform for buyers and brands

Also in: Magnite, Compass

DSP(1)

Demand Manager

Demand-side management platform for advertisers

Data & Targeting(4)

Addressability

Advanced audience addressability capabilities

Audience Data

First-party data and audience targeting capabilities

First Party Data

First-party data collection and utilization for targeting

Identity Management

Identity resolution and management capabilities

Also in: TripleLift, Magnite

Integrations(1)

Prebid Integration

Support for Prebid header bidding framework

Also in: ReadMe, Hugging Face, Setmore

Measurement & Analytics(1)

ClearLine

Measurement and analytics solution

Also in: Watershed

Platform Capability(2)

Global Scale

Global infrastructure and operations across multiple markets

Transparency

Transparent pricing and reporting mechanisms

Privacy & Compliance(1)

Privacy Controls

Privacy-first advertising capabilities and controls

Publishing Tools(1)

Live Scheduler

Advanced scheduling capabilities for live streaming content transactions

SSP(1)

SpringServe

Supply-side platform for media owners and publishers

Cost Calculator

Pricing data not available for Magnite. Check their website for current pricing.

Build vs Buy

Should you build a Magnite alternative or buy the subscription? Estimate based on 28 features.

Buy Magnite

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Magnite saves ~$18,480 over 3 years vs building.

Estimates based on 28 features and a BuildScore of 5/5. Actual costs vary.

Integrations

3 known integrations

CognitivNew York Times AdvertisingPrebid