TripleLift

triplelift.com
Marketing Automation
Weekend Project

The Creative SSP where creativity drives performance

How to Replace TripleLift

Overview

TripleLift is a creative SSP (Supply-Side Platform) that combines creative technology, data, and targeting to deliver high-performance, personalized ads across digital platforms. The platform transforms standard creative assets into engaging experiences optimized for web, CTV, and retail media while respecting consumer privacy and journey.

Features

15 features across 13 categories

Ad Formats(1)

TripleLift Formats

Beautiful, nuanced ad formats that blend seamlessly and are favored by consumers, publishers, advertisers, and platforms

Analytics & Reporting(3)

Attention Measurement

Campaign measurement capabilities including attention scoring to drive offline and online results

Brand Metrics ElevationAI

Capability to elevate brand metrics including awareness, brand favorability, and purchase intent

Performance AnalyticsAI

Data-driven insights and optimization to achieve superior outcomes and measure campaign impact

Also in: Ivanti, Ramp, Stampli

Brand Safety(1)

Brand Safety

Premium placements with brand-safe inventory to ensure quality in every interaction

CTV(1)

CTV SolutionsAI

Sophisticated Connected TV solutions designed to turn viewers into customers with high-impact creative experiences

CTV Innovation(1)

Pause AdsPremium

Industry's first programmatic pause ads, introduced with DIRECTV Advertising for CTV experiences

Creative Optimization(1)

Creative TechnologyAI

Advanced technology that transforms standard creative assets into engaging, high-performance ads optimized in real-time across web, CTV, and retail media

Also in: StackAdapt, Criteo

Data & Targeting(1)

Data & Targeting TechnologyAI

Enables advertisers and publishers to identify and motivate target audiences while maintaining highest privacy standards using 1plusX

Also in: Magnite, Magnite

Diversity & Inclusion(1)

Diverse Media Solutions

Tailored strategies that drive equity, diversity, and belonging through inclusion-focused advertising approaches

Optimization(1)

Real-Time OptimizationAI

Ads are optimized in real-time to resonate across different platforms and channels

Privacy & Compliance(1)

Privacy-Compliant Targeting

Data targeting that maintains highest privacy standards while identifying and motivating target audiences

Real-Time Bidding(1)

TripleLift SSP

Real-time bidding platform that guarantees competitive pricing for premium inventory in optimal environments for advertiser and publisher performance

Retail Media(1)

Retail Media Solutions

Solutions designed to drive sales, strengthen creative performance and boost engagement in retail environments

Support(1)

Premium SupportPremium

Unmatched support services to ensure quality at all levels for publishers and advertisers

Cost Calculator

Pricing data not available for TripleLift. Check their website for current pricing.

Build vs Buy

Should you build a TripleLift alternative or buy the subscription? Estimate based on 15 features.

Buy TripleLift

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying TripleLift saves ~$18,480 over 3 years vs building.

Estimates based on 15 features and a BuildScore of 5/5. Actual costs vary.

Integrations

3 known integrations

1plusXDIRECTV AdvertisingVodafone