Overview

Unity Ads is a comprehensive monetization and user acquisition platform that helps mobile app developers maximize revenue and grow their user base. It leverages Unity's Vector AI model for precision targeting to help developers efficiently acquire high-value audiences and optimize ad monetization strategies.

Features

16 features across 9 categories

AI(1)

Vector AIAI

Unity's advanced, self-learning AI model built to give marketers precision targeting to help efficiently acquire and scale high-value audiences.

Also in: monday.com, Notion, Airtable

Ad Formats(3)

Banner Ads

Banner ad format that integrates seamlessly into apps and drives engagement.

Full-Screen Interstitial Ads

Full-screen ad format that integrates seamlessly into apps and drives engagement.

Rewarded Video Ads

Diverse ad format that integrates seamlessly into apps and is proven to drive engagement.

Also in: Google AdMob, Chartboost, Index Exchange

Administration(1)

Intuitive Dashboard

User-friendly dashboard for managing monetization operations.

Also in: Notion, Airtable, Smartsheet

Analytics(1)

Insightful Reporting and Analytics

Optimize monetization strategy using intuitive data reporting and in-depth analytics.

Also in: Hugging Face, Notion, Smartsheet

Integration(1)

Single SDK Integration

Connect to multiple demand sources and mediation platforms with a single SDK.

Also in: monday.com, Notion, Airtable

Monetization(3)

In-App Purchase (IAP)

Discover and manage in-app purchases across stores.

Mediation Platform Bidding

Maximize the value of every impression by unlocking real-time competition for inventory on top mediation platforms.

Premium Demand Sources

Connect to the Unity Ads network and Unity Exchange with a single SDK to drive impressions and engagement.

Also in: LearnWorlds, Tiki Wiki CMS Groupware, WordPress.com

Quality Control(1)

Ad Quality

Protect your app's user experience with ad quality controls.

Also in: Yotpo, Scale AI, Useberry

User Acquisition(4)

Aura On-Device Advertising

Reach users on-device at peak engagement times.

Creative Testing Campaigns

Make informed decisions on which creative packs to use in different markets with equal exposure rates for accurate performance comparison across metrics.

Event Campaigns

Optimize toward retention goals to reach audiences most likely to download and stay in app to support lifetime value (LTV) and complement monetization strategies.

ROAS CampaignsAI

Reach audiences at scale while maintaining a profitable return on ad spend (ROAS). Solutions for monetizing with ad revenue, in-app purchases, or both.

Also in: Unity Grow, Tapjoy, Liftoff