SaaSipedia

Magnite

rubiconproject.com
Marketing Automation
Weekend Project

The Largest Independent Sell-Side Advertising Company

How to Replace Magnite
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Magnite is a modular ad platform that enables media owners to drive durable revenue and helps buyers and agencies curate premium inventory across every screen. The platform provides comprehensive advertising solutions spanning streaming, online video, display, and audio formats with advanced brand protection and privacy-focused technology.

Features

25 features across 18 categories

AI(2)

Deep Learning IntegrationAI

Real-time curation powered by deep learning algorithms

Seller AgentAI

AI-powered agent to assist sellers in advertising operations

Also in: monday.com, Notion, Airtable

Ad Server(1)

SpringServe

Ad server and yield optimization platform for publishers

Audience Management(1)

Audience Data

Audience targeting and data management capabilities

Also in: OneSignal, Moosend, Adobe Audience Manager

Audio(1)

Audio Advertising

Audio format advertising capabilities for audio content monetization

Also in: Mux, LiveKit, Hugging Face

Brand Safety(2)

Brand Protection

Advanced brand safety and ad quality controls

DV+

Brand safety and viewability solutions

Also in: Microsoft Advertising, Magnite, Taboola

Buyer Tools(1)

Demand Manager

Solutions for managing advertiser demand and campaign execution

Also in: PayPal, PubMatic

Display(1)

Display Advertising

Display format advertising across web and digital properties

Also in: Yotpo, Trustpilot, Stacker

Identity(1)

Identity Solutions

First-party data and audience identity management capabilities

Also in: Kochava, Infillion MediaMath, Lotame

Infrastructure(1)

Global Infrastructure

Worldwide infrastructure and local market expertise

Marketplace(1)

Private Marketplace (PMP)

Curated inventory solutions for premium direct deals

Measurement(1)

ClearLine

Measurement and transparency solutions

Multi-Channel(1)

Omnichannel Solutions

Cross-channel advertising capabilities across multiple formats and screens

Privacy(2)

Addressability Solutions

Privacy-compliant solutions for audience targeting and measurement

Privacy Controls

Privacy-first approach to data handling and audience targeting

Programmatic(1)

Programmatic Buying

Programmatic purchasing solutions for buyers and agencies

Publisher Tools(1)

Supply-Side Platform (SSP)

Publisher-focused platform for managing and optimizing ad inventory

Retail(1)

Retail Media

Solutions for retail media network monetization

Streaming(5)

AVOD Support

Ad-supported video on demand monetization solutions

Live Scheduler

Tools to advance how media owners and advertisers transact on live streaming content

Live Streaming Advertising

Specialized solutions for monetizing live streaming and live sports content

Performance TV

Performance advertising capabilities for television and streaming content

Streaming Advertising

Support for CTV, OTT, and streaming video advertising across all screens

Video(1)

Video Advertising

Comprehensive video advertising solutions for online and programmatic video

Cost Calculator

Pricing data not available for Magnite. Check their website for current pricing.

Build vs Buy

Should you build a Magnite alternative or buy the subscription? Estimate based on 25 features.

Buy Magnite

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Magnite saves ~$18,480 over 3 years vs building.

Estimates based on 25 features and a BuildScore of 5/5. Actual costs vary.

Integrations

3 known integrations

CognitivNew York Times AdvertisingPrebid