Trustpilot

trustpilot.com
Customer Success
Weekend Project

The global review platform that builds trust

How to Replace Trustpilot

Overview

Trustpilot is a leading online review platform where consumers share their experiences with businesses worldwide. The platform helps companies collect, manage, and showcase customer reviews to build credibility and improve their products.

Features

44 features across 22 categories

Analytics(7)

Advanced Filtering

Filter and segment reviews by date, rating, language, and customer metadata.

Business InsightsAIPremium

AI-generated insights from review data to identify improvement areas.

Competitor BenchmarkingPremium

Compare your review metrics and ratings against industry competitors.

Customer Journey TrackingPremium

Track when customers received invitations and interacted with review requests.

Review Analytics Dashboard

Comprehensive dashboard displaying review metrics, trends, and performance indicators.

Review Reports

Customizable reports on review performance, trends, and customer satisfaction.

Sentiment AnalysisAIPremium

AI-powered analysis of review sentiment and key themes to identify business insights.

Also in: Hugging Face, Notion, Smartsheet

Content(2)

Photo Review Management

Display and organize customer-submitted photos within reviews.

Video Review SupportPremium

Allow customers to submit video reviews alongside text and ratings.

Also in: Squarespace, Hunter, Notion

Core(1)

Review Collection

Automated tools to request and collect customer reviews across multiple channels.

Data Management(1)

Review Export

Export reviews and customer feedback data in multiple formats.

Also in: monday.com, Notion, Airtable

Display(2)

Ratings Badge

Customizable badge displaying overall rating and review count for websites.

TrustBox

Dynamic review display widget that showcases customer reviews on websites.

Also in: Zoom, Yotpo, Stacker

Engagement(2)

AI-Powered Response SuggestionsAIPremium

AI-generated suggestions for professional responses to customer reviews.

Response Management

Tools to respond to customer reviews professionally and track response performance.

Enterprise(1)

White Label SolutionsPremium

Fully customizable review platform with your company branding.

Feedback(1)

Custom Survey QuestionsPremium

Add custom questions to review requests to gather additional customer insights.

Also in: Pendo, Lessonly, Natero

Integration(2)

Review Invitations APIPremium

API for programmatic review requests integrated directly into business systems.

Review Widgets

Embeddable review widgets for websites and e-commerce platforms.

Localization(2)

Multi-Language Support

Collect and display reviews in over 80 languages.

Review TranslationAIPremium

Automatic translation of customer reviews into multiple languages.

Management(3)

Multi-Location ManagementPremium

Centralized management of reviews and ratings across multiple business locations.

Review Permissions ManagementPremium

Control which team members can approve, delete, or respond to reviews.

Role-Based Access Control

Assign different permission levels to team members for managing reviews.

Marketing(7)

Automated Follow-upsPremium

Automatically send follow-up requests to customers who haven't left a review.

Batch Invitations

Send review invitations to multiple customers simultaneously.

Customer SegmentationPremium

Segment customers by various criteria to send targeted review requests.

Email Campaigns

Customizable email templates for requesting reviews from customers.

Review SchedulingAIPremium

Schedule review invitations to be sent at optimal times for maximum response rates.

SMS Review InvitationsPremium

Send review requests via text message for higher engagement rates.

Social Media SharingPremium

Share positive reviews across social media platforms automatically.

Mobile(1)

Mobile App

iOS and Android apps for managing reviews and responding on the go.

Moderation(2)

Review Filtering RulesAIPremium

Set custom rules to automatically filter and manage inappropriate or spam reviews.

Review ModerationAI

Manual and automated review screening to ensure authenticity and compliance.

Monitoring(1)

Brand MonitoringAIPremium

Monitor mentions of your brand across the Trustpilot platform.

Notifications(1)

Real-Time Notifications

Receive instant alerts when new reviews are published on your profile.

SEO(1)

Search Engine Optimization

Structured review data for improved search engine visibility.

Security(2)

Audit LogsPremium

Maintain detailed logs of all review management activities for compliance.

Fraud DetectionAIPremium

AI-powered detection of fake or fraudulent reviews using behavioral analysis.

Support(2)

Dedicated Account ManagerPremium

Personal account manager support for enterprise customers.

Priority SupportPremium

24/7 priority customer support with faster response times.

Templates(1)

Template Library

Pre-built email and message templates for review invitations and responses.

Trust(1)

Review Verification

Display verified badge on reviews from confirmed customers.

Pricing

Free

Free
  • Basic review collection and display

Starter

$99/mo
  • Review collection
  • moderation
  • and basic analytics

Professional

Popular
$299/mo
  • Advanced analytics
  • email campaigns
  • multi-location

Business

$499/mo
  • All Professional features plus AI insights and API access

Cost Calculator

Keep Paying Trustpilot

Monthly$99/mo
Yearly$1.2k/yr
5-Year Total$5.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $948
SaaS
$1.2k
DIY
$240
3 YearsSave $2.8k
SaaS
$3.6k
DIY
$720
5 YearsSave $4.7k
SaaS
$5.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 44 features at very easy complexity.

Build vs Buy

Should you build a Trustpilot alternative or buy the subscription? Estimate based on 44 features.

Buy Trustpilot

Better Value
Monthly cost$990/mo
3-year total$35,640
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Trustpilot saves ~$1,320 over 3 years vs building.

Estimates based on 44 features and a BuildScore of 5/5. Actual costs vary.

Integrations

29 known integrations