Google Business Profile

google.com/business
Marketing Automation
Weekend Project

Stand out on Google with a free Business Profile

How to Replace Google Business Profile

Overview

Google Business Profile is a free tool that helps businesses get listed on Google Search and Maps to reach more customers. Businesses can personalize their profiles with photos, hours, posts, offers, and more to showcase what makes them unique and connect directly with customers.

Features

16 features across 7 categories

Analytics(2)

Business Performance Insights

Discover what keywords people search to find you, and get insights on calls, reviews, bookings, and interactions to understand how your business connects with customers

Interaction Tracking

Track the number of interactions with your Business Profile to measure customer engagement

Also in: Hugging Face, Notion, Smartsheet

Content Management(2)

Photo and Logo Management

Share photos, cover images, and logos to showcase your business's personality and stand out to customers

Posts and Updates

Create posts to your Business Profile to promote special offers, events, and updates to keep customers in the loop

Also in: Juro, Notion, WordPress.com

Customer Engagement(2)

Q&A Management

Post answers to frequently asked questions and let customers answer questions too

Review Management

Reply to public customer reviews to build trust with new and returning customers

Discovery(1)

Business Listing on Search and Maps

Get your business listed on Google Search and Maps to help customers find you

E-Commerce(4)

Bookings

Allow customers to make reservations and bookings directly through your Business Profile

Food Ordering Integration

Accept food orders for delivery and pickup and let customers make reservations. Add your menu so people can discover your best dishes.

Product Inventory

Automatically list your in-store products for free, right from your Business Profile to help customers find what you sell

Service Listings and Quotes

Show a list of your business services and provide online quotes, so customers get the info they need to choose you

Marketing(2)

Events

Create and promote events on your Business Profile to keep customers informed

Offers

Create and share special offers and promotions with customers through your Business Profile

Also in: Squarespace, monday.com, WordPress.com

Profile Management(3)

Business Attributes

Add attributes to show your business identifies as Black-owned, women-owned, veteran-owned, or is LGBTQ+ friendly

Mobile App Management

Manage your Business Profile from Google Search and Maps on mobile devices

Profile Customization

Add essential business information like phone number, operating hours, address, and website URL

Pricing

Free

Popular
Free
  • Create a Business Profile
  • List business on Search and Maps
  • Add essential business information
  • Upload photos and logos
  • Create posts and offers
  • Respond to reviews
  • Answer customer questions
  • Food ordering (delivery/pickup)
  • Product inventory
  • Service listings
  • Online bookings
  • Performance insights
  • Mobile management

Cost Calculator

Pricing data not available for Google Business Profile. Check their website for current pricing.

Build vs Buy

Should you build a Google Business Profile alternative or buy the subscription? Estimate based on 16 features.

Buy Google Business Profile

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Google Business Profile saves ~$18,480 over 3 years vs building.

Estimates based on 16 features and a BuildScore of 5/5. Actual costs vary.

Integrations

5 known integrations

Google AdsGoogle AnalyticsGoogle MapsGoogle Merchant CenterGoogle Search