Acquia DAM

widen.com
IT Service Management
Few Days

Move Faster. Stay On Brand.

How to Replace Acquia DAM

Overview

Acquia DAM (formerly Widen) is an AI-powered digital asset management platform that helps organizations organize, access, and activate assets across all channels. It enables teams to automate tedious tasks, maintain brand consistency, and deliver relevant content faster while protecting brand integrity.

Features

96 features across 18 categories

AI(13)

AI Assistant ChatbotAI

Get AI generated copy and design ideas in the comments functionality of the Workflow proofer

AI Generated Alt TextAI

Ensure all images have alt text to make them accessible and search optimized

AI Generated Product DescriptionsAI

Turn existing product data into on-brand, search-optimized product descriptions

AI Starter PacksAIPremium

Industry-specific AI starter packs available for travel, apparel, and food

AI Video TranscriptionAI

Make text of transcripts searchable to find videos faster and quickly reuse quotes in content

AI-Enriched DAMAI

Core AI-powered DAM capabilities to help find, publish, and protect brand assets

AI-Powered WorkflowsAI

Free-up time with AI assistance using auto-tagging, descriptions, transcriptions, color detection, and translations

Auto-TaggingAI

Use AI-powered auto tagging to apply keywords that make files instantly searchable

Custom AI-Tagging ModelsAIPremium

Use your data to teach the AI tools how to recognize and apply keywords specific to your products or business

Duplicate Asset DetectionAI

Easily review and remove duplicates to declutter search results and free up storage space

Facial RecognitionAI

Use AI to recognize and tag people for faster management of images featuring staff, talent, and others

Generate MetadataAI

Generate metadata 100x faster than manual processing at 90% lower cost in 53 languages using AI

LLM IntegrationsAIPremium

Easily integrate with your organization's LLM to use custom prompts to generate metadata

Also in: monday.com, Notion, Airtable

API(2)

API Upload and Edits

Upload, add metadata, and other tasks are all possible through the API

Insights API

Connect your asset-level data to business intelligence (BI) tools using the Insights API

Access(6)

Asset Release and Expiration Dates

Set default asset release and expiration dates and permission them by user role

Branded Login Page

Begin your user experience with a branded login page with logo, color scheme, and hero graphic

Dashboard Messages

Target specific user groups with permissioned, customized dashboard messages to highlight key assets

Portals

Share curated sets of assets with control and flexibility in a beautiful branded webpage with no coding required

Roles

Place your users into permissioned roles based on department, job, or any other function with over 150 different roles possible

Time-based Access

Control access to assets with release and expiration dates

Access & Distribution(1)

Branded Portals

Share assets and guidelines with external teams quickly in a branded webpage

Analytics(6)

Asset Insights

See asset activity and engagement filtered by various dimensions like time frame and file format

Export Insights

Export your filtered data to a CSV for further analysis or download a PNG image of your chart

Insights

Gain clear, actionable data to track and optimize assets

Site Level Analytics

Track user-engagement metrics including login, download, and search activity with dashboards loaded with must-track metrics

Sitewide Analytics

Track data on searches, shares, embeds, views, downloads to see where your content really goes

Track Asset Usage

Reveal when, where, how, and who is using your content with Acquia DAM Insights

Also in: Hugging Face, Notion, Smartsheet

Asset Transformations(4)

Conversion Formats

Determine conversion formats that display when you download or share assets, with user-role specific settings

Image Conversions on the Fly

Resize, crop, or convert images into a specific size, DPI, color space, or format

Video Conversions on the Fly

Convert files into a specific bitrate, frame rate, or pixel width and height

Web Setting

Embed an image using the web setting and the DAM will select the optimal format for the channel

Asset Types(7)

Audio Support

Manage podcasts, music, sound effects, and mnemonics

Brand Guidelines Support

Manage messaging, visual styles, and values

Document Support

Manage sell sheets, legal documents, reports, and scripts

Image Support

Support for illustrations, logos, photographs, camera raw, and 360° spin photography

PDF Support

Manage whitepapers, slide decks, and e-books

Video Support

Support for final produced pieces, short versions for social, comp reels, b-roll, and training videos

Work-In-Progress Files

Support for InDesign, Photoshop, and Illustrator files

Automation(9)

Add Criteria for Notifications

Refine path notifications using asset groups, controlled vocabulary metadata fields, or categories

Custom Notifications

Enter recipient email addresses, a subject line, and email text for custom notifications

Filename to Metadata Mapping

Use the structure in your file naming convention to populate metadata fields

Metadata Importer

Map metadata for batch processes such as uploading assets from a photoshoot or importing from another DAM system

Notification Triggers

Trigger a notification when assets are added to an asset group, assets are expiring, or a new product is created

Notification Variables

Use variables to automatically pull information about the trigger event into your email

Path Notifications

Set up rule-based notifications to alert users of events throughout the content and product lifecycle

Upload Profiles

Define default metadata for different profiles to streamline the asset upload and approval process

Upload via Smart Workflow

Upload files and folders effortlessly using drag-and-drop tool with default metadata and security options

Also in: monday.com, Notion, Airtable

Content Creation(2)

Templates

Create on-brand, localized materials

Video CreatorPremium

Templatize, create, edit, and translate videos

Core(1)

Asset Library

Organize, find, and use assets across your business

Distribution(8)

Content Publishing

Embed web-optimized assets across sites and track them

Create Once Publish Everywhere (COPE)

Maintain one master asset and update versions everywhere online

Dynamic Embed Codes

Programmatically change the format, adjust the size, set the crop, and set the background color

Embed Codes

Create a block of HTML text to embed in a webpage, email, or other online source

Global Content Delivery Network (CDN)

Give users up-to-date, high-speed, and low-latency access to assets securely with CDN using Amazon CloudFront

Share Links

Include a link in an email or instant message to give others easy access to an asset preview with download options

Share Search Results

Copy the URL of a search result to bookmark it or share it with another DAM user for them to re-run the search

Smart Embed CodesAIPremium

Let the DAM dynamically optimize your files for user viewing and website performance on every channel including smart crop

E-Commerce(1)

Product Catalogs

Elevate product listings and reduce time to market

Integration(6)

Content Management Integrations

Build websites and pages faster by making on-brand assets in Acquia DAM available for web teams in the CMS

Creative Editing Integrations

Allow creatives to search for and add assets from Acquia DAM to Adobe Creative Cloud, Microsoft Office, and other design files

Integrations

Import, deliver, and sync data across software tools with managed integrations, prebuilt connectors, and REST API

Product Attributes

Pull in product attributes from Entries and use them as asset metadata

Product Information Management Integrations

Deliver high-quality product content across sales channels at scale with bi-directional asset and metadata sync

Project Management Integrations

Pull final files with metadata from the project management system with the click of a button

Organization(5)

Archive

Keep content accessible at the end of its lifecycle for long-term storage

Categories

Make browsing a snap with a category menu where users can drill down to find assets

Collections

Pull together assets for your own personal project or share with a team to collaborate

Metadata Design

Design a metadata schema that reflects your unique business processes and structure with unlimited customization options

Version Control

Track file iterations and retain the related metadata values with conflict detection for duplicate filenames

Reporting(1)

Data Exports

Export product listings, user information, metadata, order and upload history, asset search results, and more

Security(12)

Amazon S3 Storage

Your files will be stored in Amazon Simple Storage Service (S3) designed to deliver 99.999999999% durability

Asset Groups

Secure your content by using asset groups to control the files each role is able to view, order, edit, or delete

End-User License Agreement (EULA)

Customize the EULA upon login and configure order and download settings to align with your legal requirements

Enterprise Security

Rely on the durability of SOC 2-compliant Amazon infrastructure with SSL encryption and cold storage backups

HIPAA Compliance

Acquia DAM meets the rigorous requirements of the Health Insurance Portability and Accountability Act (HIPAA)

Private Data Encryption

Your data is always encrypted, preventing unauthorized access

Read-Only Data Lock

Lock down fields to ensure accurate data

Redundancy

Your data is redundantly stored and synchronized within multiple geographically separate data centers in two Amazon S3 Regions

Single Sign-On (SSO)

Remove login obstacles and increase security by automatically authenticating users with SAML 2.0, LDAP, OpenID, and more

Third-Party Validation

A third party runs continuous assessments of the DAM environment checking for vulnerabilities based on WASC and OWASP standards

User Audit Trails

Audit the details of user activity within your DAM system and asset usage through reports leveraging Amazon CloudWatch and Kinesis

Watermarking

Stop screen capture reuse by adding visible watermarks to previews or set hidden watermarks on downloads by user group

Workflow(2)

Flexible Workflows

Streamline asset creation, approval, and release

Workflow Visibility

Gain visibility and insight into your creative lifecycle as concepts evolve into distributable assets

Pricing

Workgroup

Custom
  • Up to 50 users of any type
  • 1 TB of storage
  • REST API
  • Personalized Dashboards
  • Simple to configure metadata
  • Powerful search
  • Flexible roles and permissions
  • AI-powered metadata and visual search
  • Related assets
  • Unlimited standard portals
  • Robust analytics
  • Custom branding
  • Enterprise security
  • Unlimited end-user support
  • Unlimited bandwidth and CDN usage
  • Single Sign-On (SSO)

Enterprise

Popular
Custom
  • Unlimited users of any type
  • 10 TB of storage
  • Unlimited REST API
  • Personalized Dashboards
  • Simple to configure metadata
  • Powerful search
  • Flexible roles and permissions
  • AI-powered metadata and visual search
  • Related assets
  • Unlimited standard portals
  • Robust analytics
  • Custom branding
  • Enterprise security
  • Unlimited end-user support
  • Unlimited bandwidth and CDN usage
  • Single Sign-On (SSO)
  • Archiving
  • Product data modeling
  • Related assets by product
  • Channel distribution

Departments

Custom
  • Up to 50 users of any type
  • 1 TB of storage
  • REST API
  • Personalized Dashboards
  • Simple to configure metadata
  • Powerful search
  • Flexible roles and permissions
  • AI-powered metadata and visual search
  • Related assets
  • Unlimited standard portals
  • Robust analytics
  • Custom branding
  • Enterprise security
  • Unlimited end-user support
  • Unlimited bandwidth and CDN usage
  • Single Sign-On (SSO)

DAM + PIM

Custom
  • Up to 50 users of any type
  • 1 TB of storage
  • REST API
  • Product data modeling
  • Related assets by product
  • Channel distribution
  • Manage product data, feature lists, and other product content

Cost Calculator

Pricing data not available for Acquia DAM. Check their website for current pricing.

Build vs Buy

Should you build a Acquia DAM alternative or buy the subscription? Estimate based on 96 features.

Buy Acquia DAM

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$84,000
Maintenance$1,260/mo
3-year total$129,360
Dev time~7 months

Buying Acquia DAM saves ~$129,360 over 3 years vs building.

Estimates based on 96 features and a BuildScore of 4/5. Actual costs vary.

Integrations

7 known integrations

Adobe Creative CloudAmazon CloudFrontAmazon S3LDAPMicrosoft OfficeOpenIDSAML 2.0