Brandfolder

brandfolder.com
IT Service Management
Few Days

The #1 digital asset management platform for enterprise usability

How to Replace Brandfolder

Overview

Brandfolder is a digital asset management platform that helps marketers and creatives manage, organize, and distribute all of their brand assets while providing insights into asset performance. The platform offers an intuitive, cloud-based single source of truth for storing, searching, and sharing digital assets with robust privacy controls and advanced analytics.

Features

79 features across 17 categories

Administration(2)

Finer Organizational ControlsPremium

Manage several independent teams, brands or customers within Brandfolder

User Management

Manage users and their permissions in your Organization, Brandfolders and Collections from one portal

Also in: Notion, Airtable, Smartsheet

Analytics(4)

Asset AnalyticsPremium

Get insights into your top-performing assets and how they're being used

Brandfolder & Collection AnalyticsPremium

Analyze performance and usage metrics for entire Brandfolders and Collections

Insights Data ConnectorPremium

Report on your Brandfolder data from your favorite BI tools

User Insights

Track usage and understand how users are engaging with assets

Also in: Hugging Face, Notion, Smartsheet

Automation(2)

Asset AutomationAIPremium

Set up if/then rules that automatically execute taxonomy at scale based on triggers or industry leading AI

Metadata Conversions

Create rules that automatically convert embedded metadata into Brandfolder tags or custom fields

Also in: monday.com, Notion, Airtable

Branding(3)

Enterprise-Level BrandingPremium

Change Brandfolder page colors, fonts and more customization options for enterprise users

Vanity URLPremium

Customize your Brandfolder URL for a more branded experience

White Labeling

Add logo, custom header and custom header image to tailor the look and feel of your Brandfolder

Also in: Lightspeed POS, Lessonly, Setmore

Collaboration(4)

Comments & Annotations

Add comments on assets or pin annotations directly on assets with numbered pins and historical timeline view

Templating

Enable creation of branded materials with editable text fields and images for user input directly from Brandfolder

Workflow

Execute efficient processes with teams by integrating Brandfolder into workflow platforms

Workspace

Elevate content production by coordinating, providing visibility into, and parallelizing creative and marketing work streams

Also in: Notion, Airtable, Obsidian

Distribution(8)

Embed a Brandfolder

Embed your entire Brandfolder on external websites

Embeddable Assets

Embed individual assets on external websites

Print Contact Sheet

Generate a print-optimized preview page of assets alongside their prioritized custom fields

Request Download

Give view-only access of assets to end users enabling them to initiate download request flow for approval

Send-to-Print

Customizable feature that enables users to email brand materials to printing companies directly from Brandfolder

Share Links

Create shareable links for assets and collections with customizable permissions

Smart Asset EmbeddingAI

Intelligently embed assets with smart responsive features

Web-to-Print

Build customer trust through consistent branding of print materials world-wide with fast local on-demand printing

Edit(6)

Advanced Video EditingPremium

Edit video files without a video editor - transcode, watermark, add closed captioning, and clip videos

Bulk Asset Editing

Convert file formats and resize assets in bulk to get everything you need exactly how you need it

Convert File Formats

Convert file formats on export without needing to open creative software programs

Custom Cropping & Preset Sizes

Users can crop assets on their own with admins able to create controlled preset sizes for frequently used formats

Enterprise Creative ToolingPremium

Take advantage of editable metadata, colorspace conversions and more

Resize Attachments

Users can change an asset's pixel dimension during download with aspect ratio locking to prevent distortion

Integration(2)

Adobe Creative Suite

Eliminate downloads with Brandfolder's Adobe plugin - embed assets in Photoshop, Illustrator and InDesign

Open APIPremium

Open API for custom integrations and development

Also in: monday.com, Notion, Airtable

Management(7)

Bulk Merge

Combines multiple files into one asset as attachments

Bulk Move

Organize groups of assets by relocating multiple assets to their logical Section

Bulk Tagging

Add and remove tags across multiple assets simultaneously to control search and filter results

Bulk Update and UploadPremium

Bulk update and upload thousands of assets with ease

CSV Metasheets

Select assets in bulk and export into a CSV, edit in Excel, and import back for efficient batch updating

Duplicate DetectionAI

AI-powered detection and alerts to users when files with similar attributes are being imported

Versioning

View each attachment's Version History in a dashboard to track edits and restore previous versions

Notifications(1)

Notification Center

Access and set alerts for access requests, recently added files, asset updates and more

Organization(9)

Attachments

Group multiple files together inside a single asset to organize content based on product, campaign or use-case

Collections

Curate the right assets for specific audiences with unique user permissions and expiration settings

Controlled Custom Fields

Create fields specific to your company such as product name, type and SKU with prioritization of top 5

Labels

Use labels as an enhanced organization feature like playlists where any asset can be assigned to multiple labels

My Boards

Keep track of frequently favorited and used assets in one convenient location from your Profile

Portals

Customizable homepage for assets that curate specific asset experiences for any use case or stakeholder

Sections

Refine, organize and customize how your content is grouped in your Brandfolder by logical asset type

Sorting

Quickly sort assets by date, name, position, and popularity with customizable default sort order

Thumbnailing

Asset thumbnails are automatically added upon upload and are customizable per asset

Security(10)

24/7 Antivirus

Continuous antivirus protection for all stored assets

Asset Availability ControlsPremium

Manage content lifecycles by setting automatic publish and expiration dates

Collection ExpirationPremium

Set expiration dates on Collections to control content lifecycle

Everything Stored Securely

Security of brand assets with multiple levels of security to protect and backup files

Identity ManagementPremium

Manage user identity and access across the platform

Public & Private Assets

Manage which assets are visible to the public and which are only visible to internal organization

Request Access

Enable users to request access to restricted assets with approval workflow

Rights ManagementPremium

Manage and control rights for assets and their usage

SAML & SSOPremium

Enhanced permissions and team support via SAML and SSO for single sign-on integration

Tighter Asset PermissionsPremium

Unlock more granular control over assets and how they're viewed

Storage(2)

Cold Storage

Cost effective storage for assets that haven't been used recently while maintaining access to all files in one place

Multiple File Format Support

Supports all file formats including images, video, audio and documents in a wide array of file types

Support(6)

Asset CurationPremium

Professional asset curation assistance

Brandguide

Brand guidelines documentation and templates

Community

Community forum for user support and knowledge sharing

Dedicated Account ManagerPremium

Personal account manager for enterprise support

Knowledge Base

Comprehensive documentation and help resources

Thoughtful OnboardingPremium

Comprehensive onboarding support for new users

Upload(3)

Easy Bulk Upload with Drag & Drop

Drag and drop individual or hundreds of files at once to quickly populate into Brandfolder

FTP Ingest

Quickly ingest large file sizes and quantities of assets from an FTP server directly into Brandfolder with smart rules automation

Guest Upload

Create a portal for external partners to easily upload files without requiring access

Workflow(1)

Asset Approvals

Select administrators who can approve assets before they become visible to others within the Brandfolder

Pricing

Premium

Custom
  • Asset analytics
  • Document intelligence with OCR
  • Easier administration at scale
  • Bulk update and upload thousands of assets
  • Single sign-on integration
  • Enhanced permissions and team support via SAML and SSO
  • Asset availability controls
  • Video AI with auto-tagging and speech-to-text
  • More tagging capabilities
  • Built-in analytics

Enterprise

Custom
  • Custom Automation
  • Tighter asset permissions
  • Finer organizational controls
  • Enterprise creative tooling with editable metadata and colorspace conversions
  • Insights data connector for BI tools
  • Vanity URL
  • Significant storage, user, and distribution requirements
  • Robust automation and control of assets and metadata

Cost Calculator

Pricing data not available for Brandfolder. Check their website for current pricing.

Build vs Buy

Should you build a Brandfolder alternative or buy the subscription? Estimate based on 79 features.

Buy Brandfolder

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$60,000
Maintenance$900/mo
3-year total$92,400
Dev time~5 months

Buying Brandfolder saves ~$92,400 over 3 years vs building.

Estimates based on 79 features and a BuildScore of 4/5. Actual costs vary.

Integrations

10 known integrations

Adobe Creative SuiteAdobe PluginCilooInMotion NowJiraMicrosoft OfficeSalesforceSmartsheetWorkfrontWrike