How to Build Your Own Brandfolder
Replace Brandfolder with a custom build. The #1 digital asset management platform for enterprise usability
Build Difficulty: 4/5
A few focused days to build a solid replacement
Estimated Timeline
Based on 79 features at Few Days difficulty, expect about 3-5 days with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Key Features to Replicate
Top features across 8 categories. See all 79 features
Security(10 features)
Continuous antivirus protection for all stored assets
Manage content lifecycles by setting automatic publish and expiration dates
Set expiration dates on Collections to control content lifecycle
Security of brand assets with multiple levels of security to protect and backup files
Manage user identity and access across the platform
+5 more in this category
Organization(9 features)
Group multiple files together inside a single asset to organize content based on product, campaign or use-case
Curate the right assets for specific audiences with unique user permissions and expiration settings
Create fields specific to your company such as product name, type and SKU with prioritization of top 5
Use labels as an enhanced organization feature like playlists where any asset can be assigned to multiple labels
Keep track of frequently favorited and used assets in one convenient location from your Profile
+4 more in this category
Search(9 features)
Tag assets on import with artificial intelligence to make searching for images with specific criteria faster
Metadata is extracted upon ingestion allowing users to quickly discover assets when searching
AI-powered Auto-Tagging automatically adds logical tags to assets upon import for intuitive discovery
OCR technology indexes in-document text and images to make them searchable
Filter by Tags, Custom Fields, Metadata, Orientation, Favorites and more to quickly discover assets
+4 more in this category
Distribution(8 features)
Embed your entire Brandfolder on external websites
Embed individual assets on external websites
Generate a print-optimized preview page of assets alongside their prioritized custom fields
Give view-only access of assets to end users enabling them to initiate download request flow for approval
Customizable feature that enables users to email brand materials to printing companies directly from Brandfolder
+3 more in this category
Management(7 features)
Combines multiple files into one asset as attachments
Organize groups of assets by relocating multiple assets to their logical Section
Add and remove tags across multiple assets simultaneously to control search and filter results
Bulk update and upload thousands of assets with ease
Select assets in bulk and export into a CSV, edit in Excel, and import back for efficient batch updating
+2 more in this category
Edit(6 features)
Edit video files without a video editor - transcode, watermark, add closed captioning, and clip videos
Convert file formats and resize assets in bulk to get everything you need exactly how you need it
Convert file formats on export without needing to open creative software programs
Users can crop assets on their own with admins able to create controlled preset sizes for frequently used formats
Take advantage of editable metadata, colorspace conversions and more
+1 more in this category
Support(6 features)
Professional asset curation assistance
Brand guidelines documentation and templates
Community forum for user support and knowledge sharing
Personal account manager for enterprise support
Comprehensive documentation and help resources
+1 more in this category
Analytics(4 features)
Get insights into your top-performing assets and how they're being used
Analyze performance and usage metrics for entire Brandfolders and Collections
Report on your Brandfolder data from your favorite BI tools
Track usage and understand how users are engaging with assets
Cost Calculator
Pricing data not available for Brandfolder. Check their website for current pricing.