Acquia DAM

widen.com
IT Service Management
Few Days

Move Faster. Stay On Brand.

How to Replace Acquia DAM

Overview

Acquia DAM (formerly Widen) is an AI-powered digital asset management platform that helps teams organize, access, and activate assets across all channels. It combines enterprise-grade DAM capabilities with AI-powered automation to streamline workflows, ensure brand consistency, and accelerate content delivery. The platform serves departments, creative teams, and enterprises with tools for asset management, workflow automation, and content distribution.

Features

95 features across 17 categories

AI(11)

AI Assistant ChatbotAI

Get AI generated copy and design ideas in the comments functionality of the Workflow proofer

AI Generated Alt TextAI

Automatically ensure all images have alt text to make them accessible and search optimized

AI Generated Product DescriptionsAI

Turn existing product data into on-brand, search-optimized product descriptions

AI Starter PacksAI

Industry-specific AI starter packs available for travel, apparel, and food

AI Video TranscriptionAI

Make text of transcripts searchable to find videos faster and quickly reuse quotes in content

AI-Powered Metadata GenerationAI

Generate metadata 100x faster than manual processing at 90% lower cost in 53 languages using computer vision and large language models

Auto-TaggingAI

Use AI-powered auto tagging to apply keywords that make files instantly searchable

Custom AI-Tagging ModelsAI

Use your data to teach the AI tools how to recognize and apply keywords specific to your products or business

Duplicate Asset DetectionAI

Easily review and remove duplicates to declutter search results and free up storage space

Facial RecognitionAI

Use AI to recognize and tag people for faster management of images featuring staff, talent, and others

Visually Similar SearchAI

Quickly find images that are similar without needing words to describe it

Also in: monday.com, Notion, Airtable

Access Control(8)

Asset Groups

Secure your content by using assets groups to control the files each role is able to view, order, edit, or delete

Asset Release and Expiration Dates

Set default asset release and expiration dates and permission them by user role

Branded Login Page

Begin user experience with a branded login page including logo, color scheme, and hero graphic

Dashboard Messages

Target specific user groups with permissioned, customized dashboard messages to highlight key assets and brand guidelines

Read-Only Data

Lock down fields to ensure accurate data integrity

Roles

Place your users into permissioned roles based on department, job, or any other function with support for over 150 roles per site

Single Sign-On (SSO)

Remove login obstacles and increase security by automatically authenticating users with SAML 2.0, LDAP, OpenID support

Time-based Access

Control access to assets with release and expiration dates

Also in: Kubernetes Dashboard, Lacework, LastPass

Analytics(5)

Asset Insights

See asset activity and engagement with filtering by time frame, file format, and other ways to combine data meaningfully

Insights API

Connect your asset-level data to business intelligence (BI) tools using the Insights API

Insights Export

Export your filtered data to a CSV or download a PNG image of your chart for presentations

Site Level Analytics

Track user-engagement metrics including login, download, and search activity with dashboards on asset engagement

Sitewide Analytics

Get data on searches, shares, embeds, views, downloads, and more to see where your content really goes

Also in: Hugging Face, Notion, Smartsheet

Asset Management(8)

Asset Library

Organize, find, and use assets across your business with support for multiple file types

Audio File Support

Manage podcasts, music, sound effects, and mnemonics

Brand Guidelines Support

Store and manage messaging, visual styles, and values

Document Support

Manage sell sheets, legal documents, reports, and scripts

Image Support

Store illustrations, logos, photographs, camera raw files, and 360° spin photography

PDF Support

Manage whitepapers, slide decks, and e-books

Video File Support

Store final produced pieces, short versions for social, comp reels, b-roll, and training

Work-In-Progress File Support

Manage InDesign, Photoshop, and Illustrator files

Asset Transformation(4)

Conversion Formats

Determine conversion formats that display when you download or share assets with user-role specific options

Image Conversions on the Fly

Resize, crop, or convert images into a specific size, DPI, color space, or format dynamically

Video Conversions on the Fly

Convert files into a specific bitrate, frame rate, or pixel width and height dynamically

Web Setting

Choose to embed an image using the web setting and the DAM will select the optimal format for the channel and asset characteristics

Compliance(2)

End-User License Agreement (EULA)

Customize the EULA upon login and configure order and download settings to align with legal requirements

User Audit Trails

Audit the details of user activity within your DAM system and asset usage through reports leveraging Amazon CloudWatch and Kinesis

Also in: Insider CDP, Airtable, 1Password

Content Creation(2)

Templates

Create web and print collateral on demand using centralized digital assets with on-brand, localized materials

Video Creator

Templatize, create, edit, and translate videos on demand

Content Management(1)

EntriesPremium

Optimize Acquia DAM to manage all product content and simplify distribution

Also in: Juro, Notion, WordPress.com

Distribution(10)

Branded Portals

Share assets and guidelines with external teams quickly in a beautiful branded webpage with no coding required

Channel DistributionPremium

Distribute product content to multiple sales and marketing channels

Create Once Publish Everywhere (COPE)

Maintain one master asset and update versions everywhere online

Dynamic Embed Codes

Programmatically change the format, adjust size, set the crop, and set background color for assets

Embed Codes

Create a block of HTML text to embed in a webpage, email, or other online source

Global Content Delivery Network (CDN)

Give users up-to-date, high-speed, and low-latency access to assets securely with CDN via Amazon CloudFront

Share Links

Include this link in an email or instant message to give others easy access to an asset preview with format options

Share Search Results

Copy the URL of a search result to bookmark it or share it with another DAM user for re-running searches

Smart Embed CodesAIPremium

Let the DAM dynamically optimize files for user viewing and website performance on every channel, including smart crop to subject

Syndicate

Distribute and manage product content across multiple channels

Integration(7)

API Upload and Edits

Upload, add metadata, and other tasks are all possible through the REST API

Content Management Integrations

Build websites and pages faster by making on-brand assets in Acquia DAM available for web teams in the CMS

Creative Editing Integrations

Allow creatives to search for and add assets from Acquia DAM to Adobe Creative Cloud, Microsoft Office, and other design files

LLM IntegrationsAI

Easily integrate with your organization's LLM to use custom prompts to generate metadata

Product Information Management Integrations

Deliver high-quality product content across sales channels at scale with bi-directional asset and metadata sync

Project Management Integrations

Pull final files with metadata from the project management system

REST API Integration

Open API for custom integrations with over 80 pre-built integrations and 200+ marketplace connectors

Organization(6)

Archive

Keep content accessible at the end of its lifecycle for long-term storage

Categories

Make browsing a snap with a category menu for users to drill down and discover assets

Collections

Pull together assets for personal projects or share with a team to collaborate on campaigns

Metadata Configuration

Design a metadata schema that reflects unique business processes and structure with unlimited options

Related Assets by ProductPremium

Automatically discover and link related assets based on product associations

Version Control

Track file iterations and retain related metadata values with duplicate filename conflict resolution

Product Management(2)

Product Catalogs

Elevate product listings and reduce time to market

Product Data ModelingPremium

Model and manage product data structures for e-commerce and sales channels

Reporting(1)

Data Exports

Export product listings, user information, metadata, order and upload history, asset search results, and more

Security(7)

Amazon S3 Storage

Files are stored in Amazon Simple Storage Service (S3) with 99.999999999% durability

Data Encryption

Data is transferred over SSL, encrypted at rest, and backed up in cold storage

Data Redundancy

Your data is redundantly stored and synchronized within multiple geographically separate data centers in two Amazon S3 Regions

HIPAA Compliance

Acquia DAM meets the rigorous requirements of the Health Insurance Portability and Accountability Act with Business Associate Agreements

SOC 2 Compliance

Enterprise security relying on the durability of SOC 2-compliant Amazon infrastructure

Third-Party Security Validation

A third party runs continuous assessments checking for all known vulnerabilities based on WASC and OWASP Top 10 standards

Watermarking

Stop screen capture reuse by adding visible or hidden watermarks to previews and downloads by user group

Upload(5)

Filename to Metadata Mapping

Use the structure in file naming conventions to populate metadata fields automatically

Metadata Importer

Map metadata for batch processes such as uploading assets from a photoshoot or importing from another DAM system

Product Attributes

Pull in product attributes from Entries and use them as asset metadata

Upload Profiles

Define default metadata for different profiles to streamline the asset upload and approval process

Upload via Smart Workflow

Upload files and folders effortlessly using drag-and-drop tool with default metadata assignment

Workflow(7)

Custom Notifications

Enter recipient email addresses, subject line, and email text for custom notifications

Notification Triggers

Trigger a path when assets are added to an asset group, going to expire, or when a new product is created

Notification Variables

Use variables to automatically pull information about trigger events into notification emails

Path Notification Criteria

Refine path notifications using asset groups, controlled vocabulary metadata fields, or categories

Path Notifications

Set up rule-based notifications to alert users of events throughout the content and product lifecycle without coding

Workflow

Streamline asset creation, approval, and release with collaborative workflows and online proofing

Workflow Visibility

Gain visibility and insight into creative lifecycle as concepts evolve into distributable assets

Pricing

Workgroup

Custom
  • Up to 50 users
  • 1 TB storage
  • REST API
  • Personalized Dashboards
  • Simple metadata configuration
  • Powerful search
  • Flexible roles and permissions
  • AI-powered metadata and visual search
  • Related assets
  • Unlimited standard portals
  • Robust analytics
  • Custom branding
  • Enterprise security
  • Unlimited end-user support
  • Unlimited bandwidth and CDN usage
  • Single Sign-On (SSO)
  • Archiving

Enterprise

Popular
Custom
  • Unlimited users
  • 10 TB storage
  • Unlimited REST API
  • Personalized Dashboards
  • Simple metadata configuration
  • Powerful search
  • Flexible roles and permissions
  • AI-powered metadata and visual search
  • Related assets
  • Unlimited standard portals
  • Robust analytics
  • Custom branding
  • Enterprise security
  • Unlimited end-user support
  • Unlimited bandwidth and CDN usage
  • Single Sign-On (SSO)
  • Archiving
  • Product data modeling
  • Related assets by product
  • Channel distribution

DAM + PIM (Departments)

Custom
  • Up to 50 users
  • 1 TB storage
  • REST API
  • Product data modeling
  • Manage product data, feature lists, and other product content

Cost Calculator

Pricing data not available for Acquia DAM. Check their website for current pricing.

Build vs Buy

Should you build a Acquia DAM alternative or buy the subscription? Estimate based on 95 features.

Buy Acquia DAM

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$84,000
Maintenance$1,260/mo
3-year total$129,360
Dev time~7 months

Buying Acquia DAM saves ~$129,360 over 3 years vs building.

Estimates based on 95 features and a BuildScore of 4/5. Actual costs vary.

Integrations

12 known integrations

Acquia CMSAdobe Creative CloudAI ToolsAmazon CloudFrontAmazon CloudWatchAmazon KinesisAmazon S3Design ToolsDrupalE-commerce PlatformsMarketing ToolsMicrosoft Office