Replacement Guide

How to Build Your Own Google Marketing Platform

Replace Google Marketing Platform with a custom build. Unified advertising and analytics platform for smarter marketing and better results

Weekend Project
12 features1 integrationsOne weekend

Estimated Timeline

Based on 12 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 8 categories. See all 12 features

Analytics(4 features)

Analytics

Understand your customers so you can deliver better experiences

App Analytics

Analytics tools for mobile app performance

Audience Insights

See audience insights to make informed marketing decisions

Site Analytics

Analytics tools for website and app performance

Advertising(1 features)

Display & Video 360Premium

Reach today's always-connected audiences wherever they are

Asset Management(1 features)

Creative Management

View and manage creative assets across campaigns

Campaign Management(1 features)

Campaign Manager 360Premium

Get a complete view of all your digital media campaigns

Data Management(1 features)

Data Control

Control how data is used in Google Analytics

Reporting(1 features)

Real-time Reporting

Access real-time data and make changes almost instantly

Search Advertising(1 features)

Search Ads 360Premium

Get real-time data and unified insights for your search campaigns

Tag Management(1 features)

Tag Manager

Manage all your tags without editing code

Cost Calculator

Pricing data not available for Google Marketing Platform. Check their website for current pricing.

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