AppsFlyer
appsflyer.comBuild Difficulty: 4/5
A few focused days to build a solid replacement
Modern Marketing Cloud Solutions - Turn fragmented data into measurable, confident growth
How to Replace AppsFlyerOverview
Features
75 features across 15 categories
AI(5)
Deploy AI agents that eliminate manual tasks and surface trustworthy insights
AI copilots embedded in workspace to guide next steps
AI analyzes emotional triggers, narrative patterns, and creative elements to identify what drives revenue
AI instantly creates journeys and manages deep links through MCPs
AI adapts to new fraud tactics in real-time, blocking millions of threats daily
Analytics(7)
Real-time activity tracking and monitoring
Programmatic cohort analytics and aggregated data APIs
Mobile application for accessing analytics on-the-go
Analyze user cohorts and retention patterns
Create custom dashboards for data visualization and insights
Lifetime value analysis and tracking
Advanced pivot table reporting capabilities
Attribution(7)
Set custom lookback windows for attribution
Real-time cross-device and web attribution with conversion path visualization
Attribution and measurement for Connected TV and Over-The-Top platforms with SDKs and plugins
Create custom rules to validate targeting
Real-time mobile measurement and reporting with multi-touch attribution capabilities
Configurable, rich in-app events with multi-touch attribution
Single source of truth for SKAN conversion tracking, null CV modeling, CV recommendations, and LTV modeling
Audiences(10)
Run A/B tests on audiences and campaigns
Analyze performance of audience-based campaigns
Enrich audiences with first-party data
Ingest audiences from CSV files or APIs
Create custom audiences and segments for targeting
Visualize audience sizes and overlaps across segments
Build custom audience segments for campaigns
Dynamically sync audiences with 90+ partners
Create lists of users to exclude from campaigns
Segment owned media audiences
Compliance(1)
Manage user consent for data collection and usage
Customer Experience(5)
Create branded short links for campaigns
Custom deep link redirection capabilities
Create custom shortened links for campaigns
Connect users to the right in-app experience across every touchpoint with iOS Universal Links and Android App Links
Deep linking for users who don't have the app installed yet
Data & APIs(4)
Secure data storage and access control
Export reports and data in multiple formats
Pull data from AppsFlyer via API
Push data to external systems via API
Data Collaboration(3)
Privacy-safe data collaboration platform
API for managing partner data integrations
Turn data into retail media revenue through privacy-safe partnerships
Engagement(7)
API for programmatic deep link creation and management
Integrate with major email service providers
API for OneLink unified deep linking platform
Generate and track QR codes for campaigns
Build referral and user invite campaigns
Create landing pages for social media campaigns
Smart Banners for driving web traffic to app experiences
Fraud Protection(8)
Detect anomalies in data patterns
Use behavioral biometrics to detect and prevent fraud
Advanced behavioral biometrics and fraud protection suite
Basic fraud detection and prevention
Create custom rules to validate and flag suspicious activity
Detect and prevent fraud on in-app events and CPA campaigns
Fraud protection after attribution events
Access professional analysis of fraud patterns
Integration(2)
SDK support for all major mobile platforms and plugins
Server-to-server API integration without requiring SDK
Measurement(4)
Automatically run incrementality experiments
Measure campaign impact using randomized controlled tests
Track incremental key performance indicators
Measure true incrementality through lift tests
ROI & Cost Tracking(8)
Calculate and track agency fees in ROI reporting
Track and report on ad spend with basic insights
API integrations for cost data from ad networks and platforms
Extract, transform, and load cost data from multiple sources
Upload cost data via CSV files
Make corrections to cost and measurement data
Real-time aggregation and reporting of ad spend data
Track costs associated with retargeting campaigns
Regional Support(1)
Support for domestic China networks and platforms
Revenue Measurement(3)
Track and measure subscription revenue
Measure ad revenue at the impression level in real-time
Measure in-app purchases validated against app store receipts
Pricing
Zero
- ✓Land your first installs
- ✓Create smooth discovery to install experiences
- ✓Mobile attribution
- ✓Real-time mobile measurement and reporting
- ✓Configurable, rich in-app events
- ✓Configurable lookback windows
- ✓Customizable targeting validation rules
- ✓SKAN Conversion Studio
- ✓Cohort and retention reports
- ✓Customizable dashboards
- ✓Activity dashboard
- ✓LTV analytics
- ✓Custom redirection
- ✓iOS Universal Links & Android App Links
- ✓Custom short links
- ✓Deferred deep linking
- ✓Basic ad spend reporting
- ✓Basic fraud protection
- ✓Self-service help center
- ✓12,000 free conversions in first 12 months
- ✓Access to core marketing analytics
- ✓SKAdNetwork support
- ✓30-day trial of select premium add-ons
Growth
Popular- ✓Kickstart app growth
- ✓Measure paid campaigns with basic mobile attribution
- ✓Boost engagement with seamless journeys
- ✓Mobile attribution
- ✓Real-time mobile measurement and reporting
- ✓Multi-touch attribution
- ✓Configurable, rich in-app events
- ✓Configurable lookback windows
- ✓Customizable targeting validation rules
- ✓SKAN Conversion Studio
- ✓Partner API & data management
- ✓Cross-platform attribution
- ✓Cohort and retention reports
- ✓Customizable dashboards
- ✓Activity dashboard
- ✓LTV analytics
- ✓Custom redirection
- ✓iOS Universal Links & Android App Links
- ✓Custom short links
- ✓Deferred deep linking
- ✓Web-to-app banners (Smart Banners™)
- ✓Referrals & user invites
- ✓Social media landing pages
- ✓QR codes
- ✓Email service provider (ESP) integrations
- ✓Deep linking API
- ✓OneLink API
- ✓Basic ad spend reporting
- ✓Real-time ad spend aggregation and reporting
- ✓CSV uploads
- ✓Data corrections
- ✓Agency fee cost calculation
- ✓Retargeting cost data
- ✓Cost ETL
- ✓Cost API integrations
- ✓Store Receipt-Validated In-App Purchases measurement
- ✓Real-time impression level ad-revenue measurement
- ✓In-App Subscription revenue measurement
- ✓Audience segmentation
- ✓Custom audiences
- ✓Exclusion lists
- ✓A/B split testing
- ✓Audience campaign analytics
- ✓Audience size and overlap visualization
- ✓Dynamic sync with 90+ API partners
- ✓Audience ingestion through CSV/API
- ✓Audience enrichment with 1st party data
- ✓Owned media segmentation
- ✓Built in consent management
- ✓Basic fraud protection
- ✓Push API
- ✓Pull API
- ✓Data Locker
- ✓Data report exports
- ✓Email support
- ✓12,000 free conversions in first 12 months
- ✓Access to core marketing analytics
- ✓SKAdNetwork support
- ✓30-day trial of select premium add-ons
Enterprise
- ✓Increase revenue with cross-channel attribution insights
- ✓Overcome marketing signal loss
- ✓Maximize ROAS
- ✓Scale user acquisition
- ✓Increase engagement and LTV
- ✓Boost efficiency with AI insights
- ✓Detect and prevent mobile fraud
- ✓All Growth plan features
- ✓Multi-touch attribution
- ✓CTV/OTT attribution
- ✓CTV/OTT attribution and measurement SDKs and plugins
- ✓Support for all major platforms and plugins
- ✓SDK-less (S2S API integration)
- ✓Pivot reports
- ✓AppsFlyer mobile app
- ✓Advanced analytics & APIs
- ✓Programmatic cohort analytics
- ✓API Aggregated data API
- ✓Aggregated Data report export
- ✓Branded links
- ✓Support for domestic China
- ✓Advanced fraud protection (Protect360™)
- ✓Advanced behavioral biometrics
- ✓Post-attribution protection
- ✓Advanced anomaly detection
- ✓In-app event and CPA fraud protection
- ✓Fraud validation rules
- ✓Professional fraud analysis
- ✓Incrementality lift testing & measurement
- ✓Impact based measurement through RCT
- ✓Incremental KPIs
- ✓Automated Incrementality experiments
- ✓Media partners integrations
- ✓Direct publishers & SRNs integrations
- ✓Ad networks integrations
- ✓Domestic China ad networks integrations
- ✓DSPs (Demand-side platforms) integrations
- ✓Remarketing networks integrations
- ✓ESPs (Email service providers) integrations
- ✓Customer data platforms integrations
- ✓Campaign management platforms integrations
- ✓Customer engagement platforms integrations
- ✓Marketing cloud platforms integrations
- ✓Product analytics platforms integrations
- ✓Affiliate marketing and platforms integrations
- ✓TV & OTT attribution platforms integrations
- ✓AppsFlyer solutions partners integrations
- ✓Partner marketplace access
- ✓iOS 14+ compliance
- ✓Android 12 compliance
- ✓SSAE16 certification
- ✓SOC2 certification
- ✓ePrivacy compliance
- ✓TRUSTe certification
- ✓ISO 27001, 27017, 27018, 27032 certifications
- ✓CSA STAR certification
- ✓EU-US, Swiss-US Privacy Shield compliance
- ✓GDPR, CCPA, LGPD compliance
- ✓OpenDSR (Data Subject Request) API
- ✓Enhanced access controls
- ✓2-factor-authentication (2FA)
- ✓Login and password management
- ✓Single sign-on (SSO)
- ✓User management
- ✓Audit log
- ✓Audit log API
- ✓Usage logs
- ✓Dedicated Customer Success Manager
- ✓Migration & onboarding support
- ✓Advanced online & onsite training access
Cost Calculator
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Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 75 features at easy complexity.
Build vs Buy
Should you build a AppsFlyer alternative or buy the subscription? Estimate based on 75 features.
Buy AppsFlyer
Better ValueBuild Your Own
Buying AppsFlyer saves ~$92,374.8 over 3 years vs building.
Estimates based on 75 features and a BuildScore of 4/5. Actual costs vary.
Integrations
16 known integrations