Data 360

Create target audience segments in minutes by describing the target audience in natural language, which the agent translates into segment attributes without SQL

Create custom predictive AI models from scratch with clicks not code or bring in existing models using integrations with Amazon SageMaker, Google Vertex AI, and Databricks

Make Agentforce more effective by connecting and harmonizing all structured and unstructured data so Agentforce can analyze and determine the best action

Activate data across any channel with personalized recommendations, real-time decisioning, and automated journeys powered by Agentforce

Reduce wasted ad spend through more relevant advertising campaigns powered by consented data with direct activation integrations to ad partners like Google, Meta, Amazon, and LinkedIn

Minimize external analytics tools by using Calculated Insights like lifetime value built with customer profile data and out-of-the-box dashboards combining customer and revenue data

Bring the operational customer profile into every workflow across the business with a single platform built on CRM powering alerts to sales, personalized ecommerce, and service recommendations

Provides a secure environment where organizations can collaborate with partners by analyzing combined datasets while preventing data from being moved or exposed, with AWS Clean Rooms integration

Prepare new data for seamless consumption using a click-and-drag interface to standardize and map incoming data to the data model

Understand how different types of data captured in different systems tie back to a single individual using user-defined rules to link disconnected records

Unlock all data from any source across the business to gain insight into customers and increase their lifetime value

Unify and leverage non-CRM or third-party data without physically moving or copying it using two-way data access between Salesforce and partners like Snowflake or Google BigQuery

Native connectivity to Salesforce apps, prebuilt integrations to cloud storage like Amazon S3, and ability to connect to any system with MuleSoft

Make every journey touchpoint more relevant and timely by activating Data 360 audiences with data points that influence channel, content, and frequency

Boost relevance of personalized recommendations and offers based on unified profile data from every engagement with the brand

Keeps data safe and secure while Agentforce analyzes and acts on the data

Increase speed to market with structured and unstructured data needed to segment audiences, inform Agentforce actions, and analyze performance