The Trade Desk

thetradedesk.com
Marketing Automation
Weekend Project

An objectively better way to advertise

How to Replace The Trade Desk

Overview

The Trade Desk is an omnichannel advertising platform that helps advertisers find new audiences and grow their brands with cutting-edge technology and access to premium content. The platform enables brand building and performance marketing across multiple channels, with measurement capabilities both online and in-store through a marketplace of objective measurement partners.

Features

15 features across 6 categories

Campaign Type(2)

Brand Building

Tools and capabilities for brand awareness and building campaigns

Performance Marketing

Performance-focused advertising capabilities for measurable results

Channel(8)

Audio Advertising

Audio channel for reaching audiences through audio content

Connected TV (CTV) Advertising

Advertising on connected television platforms with the Ventura Ecosystem

Digital Out-of-Home (DOOH)

Digital out-of-home advertising capabilities

Display Advertising

Display ad channel for reaching audiences across web properties

Mobile Advertising

Mobile channel for reaching audiences on mobile devices

Native Advertising

Native ad format for seamless content integration

Retail Media

Retail media capabilities for advertising on e-commerce and retail platforms

Video Advertising

Video advertising channel for reaching audiences through video content

Core Platform(2)

Multi-Channel Advertising

Reach audiences across multiple advertising channels from one unified platform

Omnichannel Platform

Unified platform for managing advertising across all channels

Integration(1)

Marketplace Integration

Access to a marketplace of objective measurement partners for verification

Also in: monday.com, Notion, Airtable

Premium Feature(1)

Ventura EcosystemPremium

Advanced CTV advertising ecosystem with collaborating partners

Reporting & Analytics(1)

Measurement & Analytics

Measure results both online and in-store with objective measurement partners

Also in: LastPass, Chili Piper, Bitwarden

Cost Calculator

Pricing data not available for The Trade Desk. Check their website for current pricing.

Build vs Buy

Should you build a The Trade Desk alternative or buy the subscription? Estimate based on 15 features.

Buy The Trade Desk

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying The Trade Desk saves ~$18,480 over 3 years vs building.

Estimates based on 15 features and a BuildScore of 5/5. Actual costs vary.

Integrations

3 known integrations

NexxenTHG Beauty MediaV