SaaSipedia

Basis by Centro

centro.net
Marketing Automation
Weekend Project

Buying Technology built to drive advertising performance

How to Replace Basis by Centro
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Basis by Centro is a comprehensive, automated digital media platform that unifies programmatic, direct, search, social, and advanced TV advertising. It empowers high-performing marketers with omnichannel capabilities, workflow automation, and business intelligence tools to drive advertising performance and consolidate digital strategy, operations, and data into a single interface.

Features

22 features across 10 categories

AI(1)

AI-powered PerformanceAIPremium

AI-powered capabilities to enhance campaign performance

Also in: monday.com, Notion, Airtable

AI Assistant(1)

Basis AssistantAIPremium

Easy to install browser extension that automates campaign history documentation and enables knowledge sharing across teams

Also in: Jasper, Homebase, Microsoft 365

Advertising Type(8)

Audio AdvertisingPremium

Audio advertising solutions

Connected TV AdvertisingPremium

Connected TV (CTV) advertising capabilities

Display AdvertisingPremium

Display advertising capabilities

Mobile AdvertisingPremium

Mobile advertising solutions

Native AdvertisingPremium

Native advertising solutions

Programmatic AdvertisingPremium

Programmatic advertising capabilities integrated into the platform

RetargetingPremium

Retargeting advertising capabilities

Video AdvertisingPremium

Video advertising capabilities

Analytics(2)

Business IntelligencePremium

Generate real business intelligence by tapping into vast analytics with over 180 different data points

Team and Campaign Insights DashboardPremium

Visual dashboard providing team and campaign insights

Also in: Hugging Face, Notion, Smartsheet

Automation(1)

Workflow AutomationPremium

Automates manual processes to drive business growth and improve campaign performance across direct, search, social, and programmatic channels

Also in: monday.com, Notion, Airtable

Collaboration(1)

Team-focused Messaging and Communication ToolsPremium

Built-in communication tools designed for team collaboration

Also in: Notion, Airtable, Obsidian

Core Platform(2)

Omnichannel DSPPremium

Award-winning, omnichannel demand-side platform at the heart of Basis

Single Interface Multi-channel ManagementPremium

Manage direct, search, social, and programmatic advertising through a single unified interface

Also in: MuleSoft, Basis, The Trade Desk

Reporting(2)

Time-saving Reporting CapabilitiesPremium

Automated reporting capabilities that save time for teams

Universal Reporting and AnalyticsPremium

Universal reporting and analytics across all channels through a single interface

Also in: monday.com, Smartsheet, 1Password

Services(2)

Digital Media ServicesPremium

Full-service digital strategy and activation solutions designed to complement team performance

Onboarding and SupportPremium

Professional onboarding, support, training, and education services

Targeting(2)

Cross-device Targeting and TrackingPremium

Cross-device targeting and tracking capabilities

Hyper-local TargetingPremium

Hyper-local made easy for targeted geographic advertising

Cost Calculator

Pricing data not available for Basis by Centro. Check their website for current pricing.

Build vs Buy

Should you build a Basis by Centro alternative or buy the subscription? Estimate based on 22 features.

Buy Basis by Centro

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Basis by Centro saves ~$18,480 over 3 years vs building.

Estimates based on 22 features and a BuildScore of 5/5. Actual costs vary.