Basis by Centro vs Marin Software
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Basis by Centro offers fewer features (22 vs 53) and fewer integrations (0 vs 23). Starting price: Basis by Centro at Contact Sales vs Marin Software at $500/mo. Basis by Centro has 22 unique features while Marin Software has 53 unique features, with 0 features in common.
| Basis by Centro | Marin Software | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 22 | 53 |
| AI-Powered Features | 2 | 13 |
| Starting Price | Contact Sales | $500/mo |
| Pricing Tiers | 0 | 3 |
| Integrations | 0 | 23 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 40% | 100% |
Feature Comparison by Category
AI (1 vs 5)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| AI-powered Performance | ||
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
AI Assistant (1 vs 0)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Basis Assistant |
Advertising Type (8 vs 0)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Audio Advertising | ||
| Connected TV Advertising | ||
| Display Advertising | ||
| Mobile Advertising | ||
| Native Advertising | ||
| Programmatic Advertising | ||
| Retargeting | ||
| Video Advertising |
Analytics (2 vs 0)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Business Intelligence | ||
| Team and Campaign Insights Dashboard |
Attribution (0 vs 2)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (0 vs 1)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Audience Hub |
Automation (1 vs 9)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Ad Study Automation | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-edit | ||
| Rules & Templates | ||
| Scheduled Actions | ||
| Workflow Automation |
Bidding (0 vs 8)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (0 vs 2)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Collaboration (1 vs 0)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Team-focused Messaging and Communication Tools |
Core Platform (2 vs 0)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Omnichannel DSP | ||
| Single Interface Multi-channel Management |
Data Management (0 vs 2)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Data Retention | ||
| Intraday Data |
Ecommerce (0 vs 1)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| SmartFeed |
Enterprise (0 vs 1)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Scale |
Integration (0 vs 4)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Publisher Integrations | ||
| Revenue Connect |
Planning (0 vs 1)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Marketing Calendar |
Reporting (2 vs 13)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views | ||
| Shareable Dashboards | ||
| Time-saving Reporting Capabilities | ||
| Universal Reporting and Analytics |
Services (2 vs 2)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Digital Media Services | ||
| Managed Services | ||
| Marin for Agencies | ||
| Onboarding and Support |
Social Media (0 vs 1)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Message Booster |
Targeting (2 vs 0)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| Cross-device Targeting and Tracking | ||
| Hyper-local Targeting |
Tracking (0 vs 1)
| Feature | Basis by Centro | Marin Software |
|---|---|---|
| URL Builder |
Unique Features
Only in Basis by Centro (22)
Audio Advertising
Connected TV Advertising
Display Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
Retargeting
Video Advertising
AI-powered Performance
Basis Assistant
Business Intelligence
Team and Campaign Insights Dashboard
Workflow Automation
Team-focused Messaging and Communication Tools
Omnichannel DSP
Single Interface Multi-channel Management
Time-saving Reporting Capabilities
Universal Reporting and Analytics
Digital Media Services
Onboarding and Support
+ 2 more unique features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
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