Basis
basis.netBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Advertising Automation Platform for Omnichannel Media
How to Replace BasisOverview
Features
33 features across 13 categories
AI(2)
Utilize the Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data
AI-powered assistant for automated campaign notes and optimization
Automation(4)
Automated billing processes to reconcile delivery numbers and create/pay invoices seamlessly
Streamlined campaign measurement and attribution tracking
Automatic optimization and monitoring of campaign performance
Automate media planning workflows and strategy development
Brand Safety & Privacy(1)
Protect brand reputation proactively and in real-time with extensive partner vetting, automated monitoring, and premier integrations
Channels(8)
Reach consumers where they are listening via audio channels
Access TV audiences via brand safe networks and platforms
Use high-impact display ads to engage audiences
Reach audiences through digital out-of-home placements
Find customers anywhere, on any device with mobile advertising capabilities
Advertise where consumers are most engaged with native ad formats
Leverage the power of programmatic buying with automated ad purchasing
Drive higher engagement with the power of video advertising
Collaboration(1)
Centralized messaging system to connect teams, vendors, and documents with trackable messaging
Content Management(1)
Centralized storage and access for advertising documents and assets
Core Platform(3)
Activate media on every channel from a single platform interface
Top-ranked omnichannel DSP that unites front-to-end process automation with programmatic digital media planning and activation
Own your media technology by unifying all advertising systems and processes
Data Management(2)
Access the industry's leading exchanges, along with 25,000+ audience segments across over 30 different data providers, flexible and intuitive inventory, and data targeting options
Use first-party data from customers to learn more about audiences, build custom audience segments and messaging, and find new customers with look-a-like targeting
Integration(1)
Custom programmatic solutions through enterprise API for integration with search, social, and site direct
Inventory Management(1)
Leverage 20+ years of publisher relationships and access best-in-class private marketplace library of over 2,000 active private deals across hundreds of top sites
Professional Services(2)
Professional consulting services for omnichannel media strategies that drive results
Award-winning team of experts to manage as much or as little of advertising as needed, with media success and unparalleled support
Reporting & Analytics(1)
Business intelligence dashboards providing insights and reporting across campaigns
Targeting(6)
Target different audiences based on a variety of demonstrated behaviors, such as interest or intent, utilizing 40+ different data providers in Basis
Leverage Natural Language Processing (NLP) to better understand semantics/tone and reach consumers in contextually relevant and brand safe environments
Reach unique segments across multiple touchpoints, attribute conversions to the appropriate device, and drill into performance data
Target users in the moment with powerful geo-fencing capabilities—select granular points on a map, upload street addresses, or target places by category
Capture users driven to your site and convert more customers with retargeting messaging
Complement offline TV buys with set-top box data to target audience segments by program genre, dayparts, viewing habits, or tentpole events
Cost Calculator
Pricing data not available for Basis. Check their website for current pricing.
Build vs Buy
Should you build a Basis alternative or buy the subscription? Estimate based on 33 features.
Buy Basis
Better ValueBuild Your Own
Buying Basis saves ~$36,960 over 3 years vs building.
Estimates based on 33 features and a BuildScore of 5/5. Actual costs vary.
Integrations
3 known integrations