Basis vs Marin Software
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Basis offers fewer features (33 vs 53) and fewer integrations (3 vs 23). Starting price: Basis at Contact Sales vs Marin Software at $500/mo. Basis has 33 unique features while Marin Software has 53 unique features, with 0 features in common.
| Basis | Marin Software | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 33 | 53 |
| AI-Powered Features | 3 | 13 |
| Starting Price | Contact Sales | $500/mo |
| Pricing Tiers | 0 | 3 |
| Integrations | 3 | 23 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 100% |
Feature Comparison by Category
AI (2 vs 5)
| Feature | Basis | Marin Software |
|---|---|---|
| Anomaly Detector | ||
| Artificial Intelligence Engine | ||
| Basis Assistant | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
Attribution (0 vs 2)
| Feature | Basis | Marin Software |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (0 vs 1)
| Feature | Basis | Marin Software |
|---|---|---|
| Audience Hub |
Automation (4 vs 9)
| Feature | Basis | Marin Software |
|---|---|---|
| Ad Study Automation | ||
| Automated Billing | ||
| Automated Measurement | ||
| Automated Performance | ||
| Automated Planning | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-edit | ||
| Rules & Templates | ||
| Scheduled Actions |
Bidding (0 vs 8)
| Feature | Basis | Marin Software |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Brand Safety & Privacy (1 vs 0)
| Feature | Basis | Marin Software |
|---|---|---|
| Brand Safety & Fraud Protection |
Budget Management (0 vs 2)
| Feature | Basis | Marin Software |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Channels (8 vs 0)
| Feature | Basis | Marin Software |
|---|---|---|
| Audio Advertising | ||
| Connected TV (CTV) Advertising | ||
| DOOH (Digital Out-of-Home) Advertising | ||
| Display Advertising | ||
| Mobile Advertising | ||
| Native Advertising | ||
| Programmatic Advertising | ||
| Video Advertising |
Collaboration (1 vs 0)
| Feature | Basis | Marin Software |
|---|---|---|
| Communication Portal |
Content Management (1 vs 0)
| Feature | Basis | Marin Software |
|---|---|---|
| Document Storage |
Core Platform (3 vs 0)
| Feature | Basis | Marin Software |
|---|---|---|
| All Channel Activation | ||
| Demand Side Platform (DSP) | ||
| Unify By Basis |
Data Management (2 vs 2)
| Feature | Basis | Marin Software |
|---|---|---|
| DMP Solutions | ||
| Data & Inventory Access | ||
| Data Retention | ||
| Intraday Data |
Ecommerce (0 vs 1)
| Feature | Basis | Marin Software |
|---|---|---|
| SmartFeed |
Enterprise (0 vs 1)
| Feature | Basis | Marin Software |
|---|---|---|
| Scale |
Integration (1 vs 4)
| Feature | Basis | Marin Software |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Enterprise API | ||
| Publisher Integrations | ||
| Revenue Connect |
Inventory Management (1 vs 0)
| Feature | Basis | Marin Software |
|---|---|---|
| Private Marketplaces (PMPs) |
Planning (0 vs 1)
| Feature | Basis | Marin Software |
|---|---|---|
| Marketing Calendar |
Professional Services (2 vs 0)
| Feature | Basis | Marin Software |
|---|---|---|
| Media Consulting & Activation | ||
| Support & Onboarding |
Reporting (0 vs 13)
| Feature | Basis | Marin Software |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views | ||
| Shareable Dashboards |
Reporting & Analytics (1 vs 0)
| Feature | Basis | Marin Software |
|---|---|---|
| Dashboards |
Services (0 vs 2)
| Feature | Basis | Marin Software |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (0 vs 1)
| Feature | Basis | Marin Software |
|---|---|---|
| Message Booster |
Targeting (6 vs 0)
| Feature | Basis | Marin Software |
|---|---|---|
| Behavioral & Demographic Targeting | ||
| Contextual Targeting | ||
| Cross-Device Targeting | ||
| Hyper-Local Targeting | ||
| Retargeting | ||
| TV Targeting |
Tracking (0 vs 1)
| Feature | Basis | Marin Software |
|---|---|---|
| URL Builder |
Unique Features
Only in Basis (33)
Artificial Intelligence Engine
Basis Assistant
Automated Billing
Automated Measurement
Automated Performance
Automated Planning
Brand Safety & Fraud Protection
Audio Advertising
Connected TV (CTV) Advertising
Display Advertising
DOOH (Digital Out-of-Home) Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
Video Advertising
Communication Portal
Document Storage
All Channel Activation
Demand Side Platform (DSP)
Unify By Basis
+ 13 more unique features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
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