Basis vs Hippo Video
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Basis offers fewer features (33 vs 86) and fewer integrations (3 vs 48). Starting price: Basis at Contact Sales vs Hippo Video at $29/mo. Basis has 33 unique features while Hippo Video has 86 unique features, with 0 features in common.
| Basis | Hippo Video | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 33 | 86 |
| AI-Powered Features | 3 | 18 |
| Starting Price | Contact Sales | $29/mo |
| Pricing Tiers | 0 | 8 |
| Integrations | 3 | 48 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 100% |
Feature Comparison by Category
AI (2 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| Artificial Intelligence Engine | ||
| Basis Assistant | ||
| Humanize AI |
AI Avatar (0 vs 3)
| Feature | Basis | Hippo Video |
|---|---|---|
| AI Video Digital Twins | ||
| Custom Avatar | ||
| Interactive Human Avatars |
AI Chatbot (0 vs 2)
| Feature | Basis | Hippo Video |
|---|---|---|
| Video Bot | ||
| Video Chatbot for Websites & Products |
AI Video Creation (0 vs 3)
| Feature | Basis | Hippo Video |
|---|---|---|
| Document to Video | ||
| Prompt-to-Video | ||
| Text-to-Video (TTV) |
AI Writing (0 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| AI Script Generator |
API/Integration (0 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| SDK Integration |
Accessibility (0 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| Closed Captions |
Administration (0 vs 2)
| Feature | Basis | Hippo Video |
|---|---|---|
| Role Based Access Controls | ||
| User Groups |
Agentic AI (0 vs 3)
| Feature | Basis | Hippo Video |
|---|---|---|
| Campaign Agent | ||
| Creation Agent | ||
| Video Co-Pilot |
Analytics (0 vs 4)
| Feature | Basis | Hippo Video |
|---|---|---|
| Advanced Video Reports | ||
| Analytics | ||
| Real-time Analytics | ||
| Team Reports |
Application (0 vs 2)
| Feature | Basis | Hippo Video |
|---|---|---|
| Desktop App | ||
| Mobile App |
Automation (4 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| Automated Billing | ||
| Automated Measurement | ||
| Automated Performance | ||
| Automated Planning |
Brand Safety & Privacy (1 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| Brand Safety & Fraud Protection |
Branding (0 vs 3)
| Feature | Basis | Hippo Video |
|---|---|---|
| Custom Branding and URL | ||
| Custom Theme | ||
| Multi Branding |
Channels (8 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| Audio Advertising | ||
| Connected TV (CTV) Advertising | ||
| DOOH (Digital Out-of-Home) Advertising | ||
| Display Advertising | ||
| Mobile Advertising | ||
| Native Advertising | ||
| Programmatic Advertising | ||
| Video Advertising |
Collaboration (1 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| Communication Portal | ||
| Share for Review |
Content Management (1 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| Document Storage |
Core Platform (3 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| All Channel Activation | ||
| Demand Side Platform (DSP) | ||
| Unify By Basis |
Data Management (2 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| DMP Solutions | ||
| Data & Inventory Access |
Hosting (0 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| Cloud Hosting |
Integration (1 vs 2)
| Feature | Basis | Hippo Video |
|---|---|---|
| Enterprise API | ||
| Marketplace Integrations | ||
| Smart Integrations |
Interactivity (0 vs 7)
| Feature | Basis | Hippo Video |
|---|---|---|
| Advanced Interactive Elements | ||
| Emoji Reactions | ||
| In-Video Meeting Link | ||
| Interactive CTAs | ||
| Interactive Videos | ||
| Reply with Video | ||
| Video Branching |
Inventory Management (1 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| Private Marketplaces (PMPs) |
Landing Pages (0 vs 3)
| Feature | Basis | Hippo Video |
|---|---|---|
| Carousel in Sales Pages | ||
| Custom Sales Pages | ||
| Sales Page Templates |
Localization (0 vs 2)
| Feature | Basis | Hippo Video |
|---|---|---|
| Multilingual Voiceovers | ||
| Video Translation |
Marketing Automation (0 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| Automated Video Campaigns |
Organization (0 vs 5)
| Feature | Basis | Hippo Video |
|---|---|---|
| Categories | ||
| Folder Organization | ||
| Tags | ||
| Video Copy (Clone) | ||
| Video Hubs |
Personalization (0 vs 4)
| Feature | Basis | Hippo Video |
|---|---|---|
| Dynamic Background Videos | ||
| LinkedIn Profile Background Personalization | ||
| Video Personalization | ||
| Website Background Personalization |
Professional Services (2 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| Media Consulting & Activation | ||
| Support & Onboarding |
Recording (0 vs 5)
| Feature | Basis | Hippo Video |
|---|---|---|
| Browser Extension | ||
| Guest Recording | ||
| Recording | ||
| Screen and Webcam Recorder | ||
| Teleprompter |
Reporting & Analytics (1 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| Dashboards |
Security (0 vs 3)
| Feature | Basis | Hippo Video |
|---|---|---|
| Privacy Controls | ||
| Restrict Viewing | ||
| Single Sign-On |
Sharing (0 vs 6)
| Feature | Basis | Hippo Video |
|---|---|---|
| Embed Videos (Unlimited) | ||
| Shorten URL | ||
| Video Download | ||
| Video Embedding | ||
| Video Export | ||
| Video Sharing |
Support (0 vs 3)
| Feature | Basis | Hippo Video |
|---|---|---|
| Dedicated Account Manager | ||
| Solution Engineering | ||
| Video Coaching |
Targeting (6 vs 0)
| Feature | Basis | Hippo Video |
|---|---|---|
| Behavioral & Demographic Targeting | ||
| Contextual Targeting | ||
| Cross-Device Targeting | ||
| Hyper-Local Targeting | ||
| Retargeting | ||
| TV Targeting |
Templates (0 vs 2)
| Feature | Basis | Hippo Video |
|---|---|---|
| Email Templates | ||
| Video Flows |
Video Creation (0 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| Create Videos from Images |
Video Editing (0 vs 12)
| Feature | Basis | Hippo Video |
|---|---|---|
| AI Video Editor | ||
| Create GIF from Videos | ||
| Custom Virtual Background | ||
| GIF and Custom Thumbnails | ||
| Lower Thirds | ||
| Personalize Editor | ||
| Pro Edit | ||
| Pro Editor | ||
| Quick Edit | ||
| Quick Editor | ||
| Thumbnail | ||
| Timestamp |
Video Organization (0 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| Chapters |
Video Playback (0 vs 1)
| Feature | Basis | Hippo Video |
|---|---|---|
| Change Playback Speed |
Unique Features
Only in Basis (33)
Artificial Intelligence Engine
Basis Assistant
Automated Billing
Automated Measurement
Automated Performance
Automated Planning
Brand Safety & Fraud Protection
Audio Advertising
Connected TV (CTV) Advertising
Display Advertising
DOOH (Digital Out-of-Home) Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
Video Advertising
Communication Portal
Document Storage
All Channel Activation
Demand Side Platform (DSP)
Unify By Basis
+ 13 more unique features
Only in Hippo Video (86)
Closed Captions
Role Based Access Controls
User Groups
Campaign Agent
Creation Agent
Video Co-Pilot
Humanize AI
AI Video Digital Twins
Custom Avatar
Interactive Human Avatars
Video Bot
Video Chatbot for Websites & Products
Document to Video
Prompt-to-Video
Text-to-Video (TTV)
AI Script Generator
Advanced Video Reports
Analytics
Real-time Analytics
Team Reports
+ 66 more unique features
Want to build your own alternative to Basis or Hippo Video?
Analyze it with Reap