How to Build Your Own Basis
Replace Basis with a custom build. Advertising Automation Platform for Omnichannel Media
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 33 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 33 features
Channels(8 features)
Reach consumers where they are listening via audio channels
Access TV audiences via brand safe networks and platforms
Use high-impact display ads to engage audiences
Reach audiences through digital out-of-home placements
Find customers anywhere, on any device with mobile advertising capabilities
+3 more in this category
Targeting(6 features)
Target different audiences based on a variety of demonstrated behaviors, such as interest or intent, utilizing 40+ different data providers in Basis
Leverage Natural Language Processing (NLP) to better understand semantics/tone and reach consumers in contextually relevant and brand safe environments
Reach unique segments across multiple touchpoints, attribute conversions to the appropriate device, and drill into performance data
Target users in the moment with powerful geo-fencing capabilities—select granular points on a map, upload street addresses, or target places by category
Capture users driven to your site and convert more customers with retargeting messaging
+1 more in this category
Automation(4 features)
Automated billing processes to reconcile delivery numbers and create/pay invoices seamlessly
Streamlined campaign measurement and attribution tracking
Automatic optimization and monitoring of campaign performance
Automate media planning workflows and strategy development
Core Platform(3 features)
Activate media on every channel from a single platform interface
Top-ranked omnichannel DSP that unites front-to-end process automation with programmatic digital media planning and activation
Own your media technology by unifying all advertising systems and processes
AI(2 features)
Utilize the Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data
AI-powered assistant for automated campaign notes and optimization
Data Management(2 features)
Access the industry's leading exchanges, along with 25,000+ audience segments across over 30 different data providers, flexible and intuitive inventory, and data targeting options
Use first-party data from customers to learn more about audiences, build custom audience segments and messaging, and find new customers with look-a-like targeting
Professional Services(2 features)
Professional consulting services for omnichannel media strategies that drive results
Award-winning team of experts to manage as much or as little of advertising as needed, with media success and unparalleled support
Brand Safety & Privacy(1 features)
Protect brand reputation proactively and in real-time with extensive partner vetting, automated monitoring, and premier integrations
Cost Calculator
Pricing data not available for Basis. Check their website for current pricing.