OptinMonster
optinmonster.comBuild Difficulty: 4/5
A few focused days to build a solid replacement
Most Powerful Lead Generation Software for Marketers
How to Replace OptinMonsterOverview
Features
84 features across 21 categories
AI(1)
Improve the copy of your campaign with one click using Smart Optimizations AI copywriter
Account Management(3)
Use OptinMonster on multiple websites depending on your plan tier
Control and streamline access to your account with optional Okta SSO integration
Share the workload with role-based subaccount access for team collaboration
Analytics(6)
Track and monitor the number of times your campaigns are viewed by visitors
Get the stats you need to improve your lead-generation strategy and track performance
Integrate with Google Analytics for deeper performance insights
Get full transparency and real-time data on every dollar you make with OptinMonster
Powerful scripts for tracking and retargeting based on campaign success
Setup retargeting pixel based on campaign interaction to boost ROI
Automation(2)
Skyrocket conversions with automated personalization based on visitor behavior
Create follow-up campaigns triggered by a visitor's interactions with other campaigns
Builder(2)
Create custom designs from scratch with blank canvas - no coding needed
Powerful no-code drag and drop builder to create visually stunning optin forms optimized for conversions
Campaign Type(11)
Embeddable forms that you can add in blog posts and page content
Gate any article content and watch your email list grow by requiring opt-in to access
Use urgency and scarcity to boost sales and conversions with countdown displays
Share click-to-copy coupon codes to encourage visitors to buy
Interactive spin-a-wheel campaigns proven to increase sales
Footer or header bar that scrolls with visitors to increase conversions
Fullscreen interstitial with a call to action that can't be ignored
Forms embedded within page content to turn pages into lead generation opportunities
The most effective and popular way to grow your email list with modal popup campaigns
Optin forms positioned in the sidebar to capture leads
High-converting toasters that slide from the corner of the page
Campaigns(2)
Create unlimited campaigns without restrictions on number of active campaigns
Capture unlimited number of subscribers without additional fees per subscriber
Conversion Tools(5)
Send traffic to important pages on your site with customizable button actions
Trigger campaigns with a click action for non-intrusive lead capture
Gate content behind optin forms to grow email list while providing valuable resources
Convert any link or image into an optin form with 2-step optin functionality
Create multi-step campaigns to improve conversions and sales with conditional logic
Customization(3)
Rebrand your OptinMonster account for a seamless user experience with custom logos and colors
Replace OptinMonster domain with yours to bypass adblockers and maintain branding
Remove the OptinMonster branding badge from your campaigns
Design(6)
Add custom CSS to campaigns for advanced styling options
Customize fonts to match your brand identity
Responsive campaigns by default with mobile-optimized templates
Add visual effects and animations to campaigns for increased engagement
Add sound effects to campaigns for increased engagement
All campaigns are fully responsive and optimized for all device types
Education(1)
Access library of expert courses, guides, video training and ebooks for learning conversion optimization
Forms(1)
Create multi-step forms with multiple views and conditional logic
Integrations(12)
Build out-of-the-box solutions with JavaScript Events API
Integration with Easy Digital Downloads for digital product sales
Easily share leads with joint venture and co-marketing partners
Integration with Magento for eCommerce optimization
Integration with MemberPress for membership site functionality
Create PPC audiences from converted visitors using Success Scripts
Native Shopify app for product and collection page targeting with cart-based triggers
Deep integration with Uncanny Automator WordPress plugin for automation
Fully customize your lead capture with webhooks even if native integration doesn't exist
Native integration with WooCommerce for eCommerce functionality and targeting
Dedicated WordPress plugin that extends functionality with WordPress-specific features
Automate your lead generation with powerful Zapier integration for connecting to 1000+ apps
Lead Quality(1)
Verify leads captured through OptinMonster forms for improved ROI and email deliverability
Personalization(5)
Personalize your thank-you message with actionable next steps after opt-in
Personalize website with dynamic smart content for higher engagement and conversions
Show perfect offers to any audience based on visitor status (new, returning, customer)
Make sure your visitors never see an offer they've already accepted
Personalize website with dynamic smart content and personalization tokens
Segmentation(1)
Group subscribers based on interests for marketing automation and targeted campaigns
Support(3)
No-risk guarantee - if you don't see positive ROI in 14 days, get 100% refund
Conversion experts will design 1 free campaign for you to get results fast
Real human support and lead management functionality
Targeting(11)
Recover adblock revenue with targeted messages for visitors using ad blockers
Fine-tune your personalization with custom cookie retargeting
Target campaigns based on device type (mobile, desktop, tablet)
Recover abandoning visitors into subscribers and customers with exit-intent detection
Personalize campaigns based on visitor's geographical location
Target your audience with HTML elements and convert them into leads and customers
Target your audience with JavaScript variables and convert them into leads and customers
Show different campaigns based on whether visitor is new or returning to your site
Customize campaigns based on the specific page your visitor is reading with hyper-segmentation
Show targeted messages based on where the user is coming from
Target campaigns based on UTM parameters from marketing campaigns
Templates(1)
Pre-made templates designed for maximum conversions that can be easily customized
Testing & Optimization(1)
Eliminate guesswork by split testing different headlines, content and layouts to see what converts best
Triggers(6)
Automatically trigger campaigns based on visitor attention levels
Target inactive visitors and convert them into subscribers with behavioral triggers
Run time-sensitive campaigns during specific dates and times
Display campaigns based on visitor scroll depth and engagement
Show campaigns based on how long visitors have spent on your page
Show your campaign at the right time to boost conversions with delay and timing options
Pricing
Basic
- ✓All Campaign Types
- ✓700+ Easy To Personalize Templates
- ✓Page Targeting
- ✓Time on Site and Page Triggers
- ✓Scroll/Interest Triggers
- ✓Optin and Success Views
- ✓MonsterLeads™
- ✓Real Human Support
- ✓Basic Marketing Integrations
- ✓Unlimited Campaigns and Subscribers
- ✓Use On 1 Site
- ✓2,500 Campaign Impressions
Plus
- ✓Everything in Basic
- ✓A/B Testing
- ✓Device Targeting
- ✓Content Locking
- ✓MonsterEffects™ & MonsterSounds™
- ✓Yes/No Forms and Multiple Views
- ✓Full Analytics Reporting
- ✓Advanced Integrations
- ✓Use On Up To 2 Sites
- ✓10,000 Campaign Impressions
Pro
- ✓Everything in Plus
- ✓Exit Intent® Technology
- ✓Revenue Attribution
- ✓Countdown Timers
- ✓Smart Tags™
- ✓Click to Load Campaigns
- ✓Referrer Targeting
- ✓Cookie, JS, and Query Targeting
- ✓Campaign Scheduling
- ✓Webhooks
- ✓Zapier and Uncanny Automator Integrations
- ✓Google Analytics
- ✓Remove OptinMonster Badge
- ✓Pro Integrations
- ✓2 Sub-Accounts
- ✓Use On Up To 3 Sites
- ✓25,000 Campaign Impressions
Growth
Popular- ✓All the Best We Have To Offer
- ✓Geolocation Targeting
- ✓New vs. Returning Visitor
- ✓OnSite Retargeting®
- ✓Follow-up Campaigns®
- ✓Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress
- ✓Coupon Wheel Campaigns
- ✓Success Scripts
- ✓Custom Branding
- ✓Custom JavaScript
- ✓eCommerce Integrations
- ✓Unlimited Sub-Accounts
- ✓Use On Up To 5 Sites
- ✓100,000 Campaign Impressions
Cost Calculator
Keep Paying OptinMonster
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 84 features at easy complexity.
Build vs Buy
Should you build a OptinMonster alternative or buy the subscription? Estimate based on 84 features.
Buy OptinMonster
Better ValueBuild Your Own
Buying OptinMonster saves ~$108,360 over 3 years vs building.
Estimates based on 84 features and a BuildScore of 4/5. Actual costs vary.
Integrations
15 known integrations