Marin Software vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Marin Software offers fewer features (53 vs 84) and more integrations (23 vs 15). Starting price: Marin Software at $500/mo vs OptinMonster at $7/mo. Marin Software has 53 unique features while OptinMonster has 84 unique features, with 0 features in common.
| Marin Software | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 53 | 84 |
| AI-Powered Features | 13 | 1 |
| Starting Price | $500/mo | $7/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 23 | 15 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 100% | 95% |
Feature Comparison by Category
AI (5 vs 1)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| AI Popups | ||
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
Account Management (0 vs 3)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (0 vs 6)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Attribution (2 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (1 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Audience Hub |
Automation (9 vs 2)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Ad Study Automation | ||
| Behavior Automation | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Dynamic Campaigns | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Multi-edit | ||
| OnSite Follow-up Campaigns® | ||
| Rules & Templates | ||
| Scheduled Actions |
Bidding (8 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (2 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
Builder (0 vs 2)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Conversion Tools (0 vs 5)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Management (2 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Data Retention | ||
| Intraday Data |
Design (0 vs 6)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Ecommerce (1 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| SmartFeed |
Education (0 vs 1)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| OptinMonster University |
Enterprise (1 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Scale |
Forms (0 vs 1)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integration (4 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Publisher Integrations | ||
| Revenue Connect |
Integrations (0 vs 12)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| TruLead® |
Personalization (0 vs 5)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Planning (1 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Marketing Calendar |
Reporting (13 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views | ||
| Shareable Dashboards |
Segmentation (0 vs 1)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| List Segmentation |
Services (2 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (1 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Message Booster |
Support (0 vs 3)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (0 vs 11)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| A/B Testing |
Tracking (1 vs 0)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| URL Builder |
Triggers (0 vs 6)
| Feature | Marin Software | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
Only in OptinMonster (84)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 64 more unique features
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