SaaSipedia

Acxiom

acxiom.com
Marketing Automation
Weekend Project

We Put Data to Work

How to Replace Acxiom
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Acxiom is a connected identity and data solutions platform that helps brands identify, engage with, and influence audiences at scale. The platform unifies, cleans, and prepares first-party data across the marketing ecosystem to power AI-driven personalized customer journeys. As an industry leader for nearly six decades, Acxiom brings a privacy-first approach to data management and decisioning for the world's leading brands and agencies.

Features

13 features across 8 categories

AI(1)

AI-Powered DecisioningAIPremium

Build data foundation for AI-powered decisioning to realize value of tech investments

Also in: monday.com, Notion, Airtable

Audience Targeting(1)

Global Audience AddressabilityPremium

Access to 2.6 billion addressable global audience across 36 global data services markets

Also in: Criteo, Lotame, Start.io

Compliance & Security(1)

Privacy-First Approach

Privacy-first approach to data management and customer engagement

Also in: Clio, ContractWorks, Zendesk Talk

Customer Analytics(2)

Customer RetentionPremium

Retain 154% more purchases from repeat customers

Loyalty Program GrowthPremium

Grow 20% more spend from loyalty members

Also in: Lightspeed Restaurant POS, Baremetrics

Data Management(5)

Acxiom Real IDPremium

Unify, clean, and ready data across the marketing ecosystem to power smarter, personalized customer journeys

Data AttributesPremium

10,000+ unique attributes for customer profiling and segmentation

Data PreparationPremium

Clean and prepare data for AI-driven marketing and decision-making

Data UnificationPremium

Unify and connect data across the marketing ecosystem

First-Party Data ManagementPremium

Manage 1.2 trillion first-party data records monthly

Also in: monday.com, Notion, Airtable

Identity Management(1)

Connected Identity SolutionsPremium

Leading connected identity and data solutions to help brands better identify, engage with, and influence audiences that drive growth

Also in: Lytics, LiveRamp, ManageEngine

Marketing Analytics(1)

Conversion OptimizationPremium

ACquire 2X more conversions of ideal prospects

Also in: Salesmate, DealerBuilt, Invoca

Marketing Automation(1)

Personalized Customer JourneysPremium

Power smarter, personalized customer journeys with unified data

Also in: Lytics, Copy.ai, Calendly

Cost Calculator

Pricing data not available for Acxiom. Check their website for current pricing.

Build vs Buy

Should you build a Acxiom alternative or buy the subscription? Estimate based on 13 features.

Buy Acxiom

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Acxiom saves ~$18,480 over 3 years vs building.

Estimates based on 13 features and a BuildScore of 5/5. Actual costs vary.