Salesforce Marketing Cloud
salesforce.com/marketingBuild Difficulty: 5/5
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How to Replace Salesforce Marketing CloudOverview
Features
33 features across 12 categories
AI(5)
Autonomous AI agents that create campaigns and assemble and optimize themselves in Marketing Cloud
AI-powered personalization decisioning for 1:1 experiences
Automated AI-generated summaries of campaign performance
Optimize every step of the campaign process with trusted, purpose-built AI
AI-powered optimization of paid media campaigns
Analytics(4)
Analytics and reporting specific to B2B marketing programs
Analyze loyalty program performance and customer engagement
Optimize cross-channel campaigns and spend with a single view of marketing performance
Test and optimize customer journey paths
Automation(4)
Orchestrate customer journeys powered by unified data
Automated lead routing and assignment
Build customer relationships and drive loyalty through better experiences across connected marketing channels
Built-in sales flows for automating sales processes
B2B(2)
Grow revenue by aligning marketing and sales around every account
Automated lead nurturing and scoring capabilities for B2B marketing
CRM(1)
Core CRM functionality for managing leads, accounts, contacts, and opportunities
Communication(4)
Comprehensive email and mobile messaging capabilities
Dynamic email marketing with advanced analytics
Two-way conversations via SMS and WhatsApp for real-time engagement
Transform one-way marketing into two-way customer conversations across email, SMS, web, and WhatsApp
Data Management(4)
Automated management and organization of marketing data
Drive growth with faster access to centralized data that's seamlessly activated to any channel
Unified customer data platform providing 360-degree view of customers
Enrich customer data with additional insights and attributes
Engagement(3)
Create and manage dynamic, personalized loyalty programs
Build and deploy forms and landing pages for lead capture
Increase profitability and loyalty with better engagement and personalized rewards
Integration(1)
Integration with Slack for connected conversations
Personalization(3)
Drive ROI and CLV with personalized experiences across every customer touchpoint
AI-powered product and content recommendation engine
Personalize experiences across web, mobile apps, and email channels
SMB(1)
Marketing automation solution designed for small businesses
Segmentation(1)
Generate segments in real time based on customer behavior
Pricing
Salesforce Starter
- ✓Lead, Account, Contact, and Opportunity Management
- ✓Dynamic Email Marketing and Analytics
- ✓Built-in Sales Flows and Lead Routing
- ✓Connected Slack Conversations
Marketing Cloud Growth Edition
- ✓Agentforce Campaign Creation
- ✓Multi-Channel Journeys
- ✓Forms and Landing Pages
Marketing Cloud Advanced Edition
- ✓Agentforce Campaign Creation
- ✓Path Experimentation
- ✓Two-Way Conversations for SMS and WhatsApp
Salesforce Personalization
- ✓Agentforce Personalization Decisioning
- ✓Web, Mobile App, and Email Personalization
- ✓Product and Content Recommendations
Marketing Intelligence
- ✓Agentforce Paid Media Optimization
- ✓AI Campaign Summaries
- ✓Data Enrichment & OOTB Visualizations
Loyalty Management
- ✓Agentforce Loyalty Promotion Creation
- ✓CRM Loyalty Analytics
- ✓Dynamic Promotions Management
Account Engagement+
- ✓Includes Marketing Cloud Growth or Advanced
- ✓Agentforce Campaign Creation
- ✓Lead Nurturing and Scoring
- ✓B2B Marketing Analytics
Engagement+
- ✓Includes Marketing Cloud Growth or Advanced
- ✓Agentforce Campaign Creation
- ✓Email and Mobile Messaging
- ✓Journey Orchestration
Intelligence+
- ✓Includes Marketing Intelligence
- ✓Agentforce Paid Media Optimization
- ✓AI Campaign Summaries
- ✓Automated Data Management
Personalization+
- ✓Includes Salesforce Personalization
- ✓Agentforce Personalization Decisioning
- ✓Web, Mobile App, and Email Personalization
- ✓Product and Content Recommendations
Cost Calculator
Keep Paying Salesforce Marketing Cloud
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 33 features at very easy complexity.
Build vs Buy
Should you build a Salesforce Marketing Cloud alternative or buy the subscription? Estimate based on 33 features.
Buy Salesforce Marketing Cloud
Better ValueBuild Your Own
Buying Salesforce Marketing Cloud saves ~$27,960 over 3 years vs building.
Estimates based on 33 features and a BuildScore of 5/5. Actual costs vary.
Integrations
4 known integrations